Former BMW & Nissan Execs Form Electric Car Brand Byton
Chinese car company Future Mobility Corp., founded by former Nissan and BMW execs (as well as a former Tesla employee or two), have launched a new brand – Byton, with an eventual eye for the global market.
FMC has raised some $200 million, and would like to sell cars in China (from 2019), and ultimately also in the U.S. and Europe, using a direct sales model through a website combined with third-party showrooms.
Byton’s first electric vehicle is to be launched in late 2019 in China. It will be a premium midsize crossover (SUV) and we will see it at the Consumer Electronics Show in January 2018…if all goes as currently planned.
Daniel Kirchert, Future Mobility’s president, told Reuters:
“The car is really developed for China, the U.S. and Europe. From the beginning we planned to launch it globally, setting up our sales subsidiaries in the U.S., China and Europe.”
“After (January next year) we will start to engage with customers, take orders, and build up our sales organizations.”
As usual, with startups such as these, we hear claims of range figures that are simply ridiculous. Think 400-plus miles or so and you get the idea. The actual vehicle doesn’t exist right now, so we’ll ignore these outrageous claims for the time being.
After the SUV, two more cars are to be launched by 2022 – a sedan and a 7-seater multi-purpose vehicle.
Take a look at this huge 1.25-meter dashboard screen:
Another too-outrageous-to-be-true pipe dream?
We’ll keep an eye on Byton to see how the company progresses, but as of right now we’re not expecting much more than your typical startup claims and dreams.