Ford to Target Portland and Rest of Pacific Northwest in Electric Vehicle Push
Chad D’Arcy, Ford’s Focus electric marketing manager,told Sustainable Business Oregon that Portland is a hot bed for electric vehicles and that Ford will focus on the city as the automaker continues to push its plug-in vehicles into markets fond of electrics.
D’Arcy attended the Drive Revolution event in Portland, which showcased electrified vehicles.
“We really wanted to be part of this event. Portland is an important city within the electric vehicle industry. It was one of our nine initial launch markets, and we really wanted to be a part of it.”
As Ford sees it, the Pacific Northwest is second only to California in terms of key plug-in vehicle markets. Or, in the words of D’Arcy:
“Portland’s doing very well: California is the dominant market for EVs at this point, but the Pacific Northwest, that is, Oregon and Washington, are key markets.”
On the other hand, Nissan has already conquered those markets and is now focusing its EV efforts mainly on the East Coast, though demand for the LEAF is currently outstripping supply, so it may take some time to get East Coasters into LEAFs.
Source: Sustainable Business Oregon