Ford Smart Mobility Plan Fields The MoDe:Me, The MoDe:Pro eBikes

MAR 23 2015 BY TDILLARD 8

As part of the expansion of its Smart Mobility Plan unveiled at the Barcelona Mobile World Congress recently, Ford announced two new e-Bikes aimed at augmenting the urban commuter’s transport solutions.  Check it out – a folding scooter-thing, and a courier bike:

  • The MoDe:Me e-bike – built with the help of bicycle manufacturer Dahon – is intended for urban commuters to keep moving in congested city traffic. It folds and stows easily, allowing commuters to park on the city outskirts, take the e-bike onto public transport and travel to the centre, then ride the e-bike to their destination.
  • The MoDe:Pro e-bike – built by a Ford team – is intended for urban commercial use such as by couriers, electricians, and goods and delivery services. It is designed to stow safely into commercial vehicles such as Transit Connect, which can act as carrier and support vehicle, and be combined with more than one e-bike.
MWC1

MoDe:Pro

These are not without some snappy smartphone high tech GPS and power management features too, but of course:

  • Navigation: Handle-bar grip vibrations let the rider know when to turn. Turn signals are triggered automatically for safety. The app can identify bike-friendly roads, hazards and alerts, and will be able to sense, and communicate with other vehicles.
  • Multimodal navigation and smart routing: Integrates journey planning with personal vehicle and public transportation networks, which can be filtered by cost, time, and amount of biking. Map includes weather, parking costs, and charging stations.
  • Speed and comfort: Electric pedal assist rate can be adjusted based on heart rate, “No Sweat” mode reduces the requirement to pedal, allowing riders to arrive fresh at their destination.
  • SYNC compatibility: While the e-bike is stowed and charging inside the vehicle, Ford’s SYNC voice-activated connectivity system shows the app on the vehicle’s display.

You know we love the silly scooters, but this is actually part of a significant round of international experiments the company is committing to, along with some software that may actually make sense for a denizen of the urban commute:

MoDe:Me

MoDe:Me

Global mobility projects
Ford first announced Ford Smart Mobility and an initial 25 experiments designed to anticipate what customers will want and need in tomorrow’s transportation ecosystem at the 2015 Consumer Electronics Show in Las Vegas in January. There are now experiments in Europe, North America, Asia, Africa, and South America. These experiments include:

…and for a taste of how this all comes together, take a look at the MoDe:Link app video: “…designed to utilise the right mode of transportation at the right time and in the right situation. With the app, personal mobility is seamlessly connected, and real-time information about weather, traffic, costs, time, navigation and public transport is all at your fingertips..” 

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8 Comments on "Ford Smart Mobility Plan Fields The MoDe:Me, The MoDe:Pro eBikes"

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Maybe I’m slightly slysdexic, but I keep reading that as Do Me.

Didn’t think I’d ever own a Ford, but that larger bike is cool.

They can name the eBike with a DC Fast Charger: CHAMoDe:Pro 😉

Okay, so Ford is putting their best EV engineers on these E-Bike projects, instead of 200 mile range BEVs?

Do they not know the world if FULL of eBikes??? Even ones that fold, or use phone apps???

I doubt that the engineers working on the e-Bikes are the same engineers working on a 200 mile BEV, but I understand your point.

I think the key here is not so much the bikes themselves, but integrating them in a way where you have all the tools necessary to get from point A to point D with an App that tells you what the best mode to use would be at point B and C.

Congratulations, you don’t get it. Ford knows, and is willing to admit, that the car is not the answer… to whatever question you’ve got.

I really like this concept and I hope more OEMs adopt a similar integrated transportation approach. One of my pet peeves with the current crop of Nav apps (that I’m aware of) is that you can only select a single mode of transportation (apart from public transit which includes walking). I’ve often wanted an app that would optimize my trip between driving, the train, the bike and walking and pick which combinations of modes is the fastest, easiest or shortest. It looks like Ford is the first company to do that in a meaningful way.

Too bad they couldn’t settle for the rights to the name KOOL MOE DEE!

http://www.templeofdeejays.com/3700-4560-thickbox/kool-moe-dee-african-pride-vinyl-ep.jpg