Ford Says Energi Owners Operating In All Electric Mode 60% Of The Time

JUL 30 2013 BY JAY COLE 22

The Ford Fusion Gets 21 Miles Of Electric Range Per Charge

The Ford Fusion Gets 21 Miles Of Electric Range Per Charge

Ford has announced that their plug-in extended range hybrid vehicles are currently driving on electricity 60% of the time they are in operation according to data collected from Ford’s MyFord Mobile app.

They've Done Studies You Know.  60% Of The Time It Works Every Time

“They’ve Done Studies You Know. 60% Of The Time It Works Every Time” (video clip at bottom)

Both of Ford’s plug-in hybrids, the C-Max Energi and Fusion Energi have a EPA rated all-electric range of 21 miles, and Ford says that after a customer has owned either of these vehicles more than a month, even more than 60% of daily driving is done on battery power.

Ford also notes that this number was achieved as recently as July 16th, and has improved from around 41% early in the year.

“The daily percent driven in electric mode continues to inch upward, suggesting drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, MyFord Mobile product manager.

Like The Fusion Energi, The C-Max Energi Also Has A 21 Mile All-Electric Range

Like The Fusion Energi, The C-Max Energi Also Has A 21 Mile All-Electric Range

 

However, speak to any owner of an electric vehicle that also experiences a traditional winter, and they will probably tell you another (more probable) reason why the numbers have steadily improved between January and July – the temperature.

Still 40% in the winter and 60% in the summer is a pretty decent result, and means owners are experiencing a blended efficiency number around 70 MPGe.

 

Some more stats from Ford – via those owners who are using the company’s MyFord Mobile app:

  • More daily total miles: With Ford’s share of the U.S. electrified vehicle market at nearly 16 percent for the first half of 2013, between 100,000 and 160,000 miles are being driven every day
  • More daily trips: In the last month, roughly 5,000 to 7,000 trips have been made in vehicles using MyFord Mobile daily
  • Short trips: 84 percent of one-way trips are of distances 20 miles or less

“We’re already seeing just how useful MyFord Mobile is, both from a customer point of view in terms of day-to-day driving and also from a company standpoint,” says Joe Rork. “We look at the data closely to make decisions about the evolution of MyFord Mobile and the vehicles themselves.”

Ford also send along this little video on the MyFord Mobile app in use with the Focus Electric:

Anchorman “studies show” clip:

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22 Comments on "Ford Says Energi Owners Operating In All Electric Mode 60% Of The Time"

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I took one out for a test drive in the low 30s and only squeezed 10 miles from electric only mode. Temps factor in considerably. Ended up purchasing a 2013 Leaf.

Your loss, Nissan’s gain!

Wait till you get more on the road besides Ford early adopter EV enthusiasts. For example, there are Volt owners who almost never plug in their Volt.

For reference, the Volt fleet, with 40 miles of AER, twice that of the Energi, is maintaining ~62% EV mode. However if you look at the bell curve, most drivers are around 86% EV mode. (charts can be found at kdawg.com)

Bell Curve

EV%

voltstats.net is showing roughly 76% across the volt fleet that is registered with them.

I’m not so sure with “Wait till you get more on the road besides Ford early adopter EV enthusiasts.”

Ford has unfortunately priced the Energi such that I believe you won’t get many non EV enthusiasts.

I would question if Volt owners never charge as then you have a hybrid with an over sized heavy battery and lowing its economy. I would guess they are just driving outside the 40 miles regularly, in which case they should have gotten a hybrid only instead.

And I’m getting close to 60mpg in my Prius right now, while earlier in the year I was below 50mpg. Ford Energis are improving my fuel economy!

Not only is weather an issue, but there’s a problem of selectivity. Drivers will buy a PEV that fits their driving patterns and ability to charge at work (which improves individual economics and EV percentage at the cost of grid efficiency and economics).

Let’s see what happens once there’s over two years of data.

Just as the Volt drivers tend to drive about 40 miles a day on average (and maintaining a high electric range) – Energi drivers perhaps bought the car due to even lower daily mileage. I just can’t believe the lower AER is allowing for 60% all electric mode unless most of the Energis are leased and used around-town for shorter trips and more plug in events are registered. I know that if you drive 20 miles and plug in and drive another 20 miles in an Energi – you could have driven a Volt 40 miles after one plug-in event.

I drove the standard Hybrid version Energi, and was unimpressed with it’s gasoline efficiency (high 30’s at best). I suppose there is a niche for this type of vehicle, but I’m not terribly fond of Ford’s electrification strategy vs. what Tesla, Nissan and even GM are doing.

Oh, and then there’s the BMW i3. What I hear almost invariably from ICE drivers is this concern, “What do you do when you run out of charge?”. With the BMW range extender option you can almost plan a road trip in it, even if you might be stopping at a gas station every 2 hours or so. It’s not the intention or strength of that car, but it calms the nerves of most ICE drivers who can’t yet make the mental leap to a BEV. And of course the i3 will probably be driven 90% from utility derived electrons vs. on board gasoline generated electrons, since it will be so much more efficient that way.

Small nit pick… The versions are Fusion (ICE), Fusion + hybrid, and Fusion Energi. ‘Standard Hybrid version Energi’ would just be a hybrid… It would be like a longer/larger Prius, but Prius is more like the CMax.

The GM Volt is always driven by the electric motor and the gas engine only steps in the charge it’s battery. I believe that Ford is like the Prius and the both engines can drive the wheels. They are different strategy and it does make the Ford more complex.

What don’t you like about the Ford strategy? Ford has the Focus (like Tesla and Leaf). I’m curious to a different view. On the Leaf HUGE plus side was Nissan’s extending and defining the battery warranty after owners complained. I’m hopeful the Ford does the same specificity for their car’s batteries.

Ford should be leading the way with a purpose built BEV like the Leaf, and a better electric range on it’s plug-in hybrids. I’ve heard the Focus EV is nice to drive and not as “unique” looking on the outside (good), but because it’s a conversion of the ICE Focus and the weak marketing of the vehicle (only ~ 1500 sold in the past year) indicates to me that Ford is dipping their toes very slowly into the waters of electrified vehicles. The Energi plug-ins appear to meet some demand, so I can’t critique them too much – I just wish they did more. But, I’m a true EV believer and recovering gasoline addict.

Perhaps the future will show that this strategy is best. What I’ve seen so far from Ford has left me feeling like they’d rather just keep selling more profitable trucks and SUVs instead of selling electrics of any kind (the same could be said of other automakers, except the three I mentioned: Tesla, Nissan(Renault), and GM.)

I think what he means is, Ford’s strategy to take the wind out of GM’s Volt sails ( and sales ) is to electrify current models by placing a battery under the rear floor. FocusEV’s sales are far under LEAF’s and Tesla is close to outselling Volt, and outselling Fusion and Focus Energis – even at $62-108,000 a pop. Volt, like LEAF and Tesla are proprietary models – different body styles and completely designed from the ground up as a BEV or EREV. Toyota didn’t make a Corolla hybrid, they invented HSD Prius. Ford is not “all in” by any means in the BEV segment. Like Honda and it seems GM ( but for Volt – and that’s a fairly big BUT ), many manufacturers just seem to be playing a waiting game building as few loss-leading EVs as possible while lobbying D.C. to lower C.A.F.E. standards. It’s all about compliance these days. Listening to the Wall Street Journal and Bloomberg, you may be lead to believe their drivel: “Consumers have no taste for electrics today”. They’re naïve enough to just believe the EV market would spring up in a day, or a year! All Tesla does is EV –… Read more »

We are now getting around 26-28 miles per charge since purchase of our C-Max Energi in April. This is using AC 90% of the time and in hilly terrain. Our range has been improving, despite increased AC use, as we learn good driving techniques for this car. When using the ICE on the highway we are getting low 40’s mpg, as advertised.

I hope you’re being totally transparent and not trying to exaggerate a tad. I do believe you though – these numbers can be had if one is adept at semi- hypermiling techniques like pulse-and-glide, etc. I get near 3rd gen Prius numbers with my 2nd gen by doing so – and it makes my Volt driving a whole lot more efficient as well. I was sickened in the mid2000s when people were claiming 50-60+mpg in their 2nd gen Priuses by “driving normally”..Pppfffft. When I first bought a hybrid I was stunned at how people exaggerated their mileage claims. Same with gas cars – I ask some lady with a Hemi Charger she just bought – “how’s the mileage?” She responds: “I’m getting 20-25”. – Bull. She gets in and practically burns rubber as she speeds off through the parking lot! She’s quoting EPA sticker HWY mileage. In real life, she’s maybe getting 10mpg COMBINED. Ford blew it with their 47/47 Fusion and C-Max claims. Lawsuits are brewing and Ford may have to pull a Hyundai and give consumers rebates to cover added costs. Most C-Max hybrid drivers are getting 10 miles+ less mpg than Ford’s claims. Same with Energi, so… Read more »

You are correct in stating that most hybrid and high MPG car owners don’t know how to drive their vehicles. I have a gas guzzler (Buick Regal) but I get much better mileage than the EPA rating by updating two items (air filter and spark plugs) and driving carefully. Many import drivers boast their EPA ratings but actually burn more gas than my Regal!

Volt owners know this well and treat their cars carefully, getting over 50 miles in CD and over 40 MPG in CS. Same will happen with BEVs when thoughtful drivers can extend their range over 90 and maybe over 100 miles with one charge.

“..drivers are using the information provided by MyFord Mobile to change how they drive and really get the most out of their vehicles,” says Joe Rork, MyFord Mobile product manager.

Yes, we are, but unfortunately many of us with Focus Electrics have been experiencing a service outage as of last night. Some of us have called, emailed, or tweeted Ford, but no resolution or indication that the problem is being actively worked. Here is a link to the discussion on myfocuselectric; there is also a thread in the MFM discussions.

http://www.myfocuselectric.com/forum/viewtopic.php?f=14&t=1250&p=5350#p5350

Update – MFM service for FFEs seems to be restored now, so Ford did respond.

Or… everyday they just reboot their servers cause they have no idea how to manage their system availability.

Fortunately a system-wide outage is not a daily occurrence.

I get great mileage in my Cmax Energi. averaging 25miles per charge and with good driving skills (like mine) I am getting the estimated 47mpg while in non EV mode. Love my car, love the performance , the feel the look… happy as hell with my purchase

I’ve had my Energi for 7 weeks. 2,106 miles, I’m still on the dealer tank of gas. ‘She’ is reporting 120 miles of gas range left. It’s in central Texas, so I too have been running the A/C, especially in temperatures up to 103 so far. My MPGe is just above 90. I imagine in winter I’ll not run the a/c but instead the seat heater. I live 19 miles from work where there is a charger about 200 yards from the building where I work. I usually get to about a mile from work before the battery is at 10% and hybrid mode comes into play. Interestingly, I get home with about 4-5 miles of EV mode, despite using the a/c more, I’m apparently able to brake regen a bunch more. Today to work: 101 MPGe, return 155 MPGe. I don’t pulse and glide and accelerate normally, but I do use the Eco cruise (slower acceleration to keep speed on hills). The commute is 50/50 freeway/street. Now, this is all anecdotal and I have no cold exposure yet. I don’t think I got 30 MPG on my test drive either. I know I didn’t get 20 MPG in the… Read more »

I know that Ford is not standing still. I expect to read that the Energi models will have a larger battery and a longer range (maybe 40 miles) to really compete with the Volt and overtake the Prius easily. Then the Fusion Energi will be the alternative for Volt owners who need five seats but want the same driving benefits.

The next gen Fusion is coming in 2017, which should have a larger, more integrated battery we may be looking at the same 76 EV miles of the current Focus Electric.

2017 also brings the next gen Focus Electric or Fusion Electric, which should reach 200+ EV miles to compete with the smaller Tesla $30k 200 mile EV.