Ford Returns To Detroit With Electric Team Edison

JUN 1 2018 BY MARK KANE 5

Ford announced a return to Detroit with its dedicated global electric vehicle organization called Ford Team Edison and its autonomous vehicle business team.

Marking its return to the Motor City, Ford is moving its electric vehicle and autonomous vehicle business teams into a refurbished former factory located in Detroit’s historic Corktown neighborhood.

Both teams will be located in the New Corktown neighborhood, which prior to extensive renovation was home to a number of companies over its 110-year history.

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Ford believes it’s a wise choice to relocate employees to the urban environment since they’ll be tasked with developing vehicles and/or autonomous technologies specifically targeted at urban areas.

According to Ford, the Edison team is “moving quickly to deliver electrified vehicles that offer exciting experiences and enhanced capabilities based on what people need and want”.

In 2020 Ford will introduce an all-new Mustang-inspired battery-electric SUV. There will be also several new hybrid versions of the high-volume nameplates such as Mustang, F-150, Explorer, Escape and Bronco. All SUVs will get hybrid versions too. By 2022, Ford will introduce 40 electrified cars, including 16 all-electric.

The company hints at an onboard electric generator for the hybrid F-150 and is rethinking charging for BEVs and over-the-air software updates.

“Ford’s approach to electrification entails enhancing the best attributes of its vehicles, including performance, capability and convenience. Ford’s new electric vehicles will offer customers additional capabilities – such as an onboard electric generator on the hybrid F-150 – and better mileage without sacrificing the great performance they have come to expect. Since owning a battery-electric vehicle represents a change in lifestyle, Ford is rethinking how to ensure seamless and convenient charging, while also looking to offer full-vehicle over-the-air software updates to enhance capability and features.”

More about the Corktown:

Marking its return to the Motor City, Ford is moving its electric vehicle and autonomous vehicle business teams into a refurbished former factory located in Detroit’s historic Corktown neighborhood.

“Marking its return to the Motor City, Ford is moving its electric vehicle and autonomous vehicle business teams into a refurbished former factory located in Detroit’s historic Corktown neighborhood. Much more than just a relocation, the move is a purpose-driven strategic decision, offering a new work environment and customizable workspace that will enable the acceleration of Ford’s push into electrification and strengthen its development of self-driving vehicles.”

“Serving as home to a number of companies over its 110-year history, the former factory is located in a thriving neighborhood that gives Ford teams the opportunity to immerse themselves in the lifestyle and mobility challenges of an urban environment. This daily immersion allows them to identify problems and generate solutions that will inform the development of the company’s self-driving and electric vehicles.

The historic 45,000-square-foot building has undergone extensive renovation to bring about optimal working conditions for employees dedicated to autonomy and electrification. The newly designed layout fosters collaboration and team building, with rolling desks that allow groups to customize their workspace as needed, flexible options for meetings, and interactive screens that make working together easier.

Corktown employees are part of cross-functional global teams working with product development, purchasing, and marketing, sales and service groups around the world to deliver the right vehicles for customers in each region.”

Sherif Marakby, Ford vice president, autonomous vehicles and electrification said:

“Moving our teams to Corktown will further enhance our electric and autonomous vehicle development. It gives our teams the workspace they need to promote collaboration and big thinking, and an urban setting that delivers crucial insight for both programs.”

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5 Comments on "Ford Returns To Detroit With Electric Team Edison"

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Clive

Great way to start turning things around.

I have high hopes for FORD.

ffbj

Really. I have no hopes for Ford whatsoever, in regard to the ev revolution. They’ve languished at the back of the parade struggling to hold up their pants, stumbling all over themselves, and playing their Tuba off key.

Clive

They fired their CEO and the new CEO is a performer from the bedding industry and he is not f#ucking around. Ford is going to be fine now that they have a leader as a CEO.

Philip

All that verbiage and not a single sentence that really means anything at all!

Mark C

You might think that a “moving to” would automatically include the ” moving from” being identified. You (we) would be wrong.