Ford Motor Company Joins Tesla in Filing For “Model E” Trademark Rights

DEC 26 2013 BY MARK KANE 9

Ford Model T

Ford Model T

The “Model E” name was often assigned by the EV community to the future Tesla Motors cheaper electric (Gen III) that is intended to be produced in high volume after the introduction of Model X.

But recently, we found article that says Ford Motor Company tried to secure the “Model E” name for one of its potential fture vehicles:

“On December 3, 2013, the Ford Motor Company filed for trademark rights with the United States Patent and Trademark Office for the word “Model E”. Currently assigned serial number 86133442, the filing is categorized in the Automobiles section of Goods and Services.”

Everybody in the automotive industry knows the Ford Model T, the first series produced car. There where other Ford “Models” too marked by singular letters like Model A, Model B and Model C.

Word Mark MODEL E
Goods and ServicesIC 012. US 019 021 023 031 035 044. G & S: Automobiles
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number86133442
Filing DateDecember 3, 2013
Current Basis1B
Original Filing Basis1B
Owner(APPLICANT) Ford Motor Company CORPORATION DELAWARE One American Road Dearborn MICHIGAN 48126
Attorney of RecordElizabeth F. Janda
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

Interesting is why Ford filed for trademark rights for the “Model E” word. To introduce some sort of electrified automobile? Perhaps the first electric car to be broadly affordable for the working class?

But to date Ford didn’t exhibit particular interest in pure EVs, instead focusing mainly on different hybrid technologies. Maybe this is just move to secure far-future actions or to prevent Tesla Motors from using “Model E” name, but Tesla filed “Model E” trademark for “Automobiles and structural parts therefor” this summer at 86029275?

“Model E” is actually the object of tens of filings – at least several from Tesla and Ford.

Word Mark MODEL E
Goods and ServicesIC 012. US 019 021 023 031 035 044. G & S: Automobiles and structural parts therefor
Standard Characters Claimed
Mark Drawing Code(4) STANDARD CHARACTER MARK
Serial Number86029275
Filing DateAugust 5, 2013
Current Basis1B
Original Filing Basis1B
Published for OppositionDecember 31, 2013
Owner(APPLICANT) Tesla Motors, Inc. CORPORATION DELAWARE 3500 Deer Creek Road Palo Alto CALIFORNIA 94304
Attorney of RecordJohn W. Crittenden
DisclaimerNO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “MODEL” APART FROM THE MARK AS SHOWN
Type of MarkTRADEMARK
RegisterPRINCIPAL
Live/Dead IndicatorLIVE

Source: fordauthority.com

Categories: Ford

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9 Comments on "Ford Motor Company Joins Tesla in Filing For “Model E” Trademark Rights"

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Can we say public domain 🙂

Just call the gen III Tesla Model SXE. 😉

Both Ford and GM are set to launch a 200+ mile EV between 2014 and 2016. GM is just more vocal about their planned actions, while Ford will just launch. But Ford does offer bits of information along the way, while not confirming any ‘speculation’.

There is a new lightweight hybrid coming from Ford to overtake the Prius lift back in drivability and mpg, and it’s expected the 200+ mile EV will share that platform(Model E). The platform being the next gen global Focus platform that’s due for NA by 2016 as a MY2017 model. The Focus refresh hits NA next year as a MY2015 model.

Which also means a refreshed Focus Electric with a bit more range and new upgraded, cleaner dash layout and cleaner body is on it’s way. 2014/MY2015 also brings a refreshed Fusion/MKZ, where Lincoln is expected to offer the MKZ plug-in hybrid model.

Which is about the same time for the new light weight, sleeker C-MAX Hybrid/Energi with more range.

You either have unverifiable insider information on Ford, or you’re just delusional. While I would love for it to be true, I just haven’t seen a single word from Ford suggesting they are working on a 200 mile EV by 2016. That’s just around the corner. Tesla has a real challenge getting their price down to starting under $40k, and GM’s ability to produce the miracle 200 mile BEV is on rocky ground, given the rumors of an Envia bankruptcy.

Right, as long as Musk is at the helm, Tesla’s pricing will always be “Applesque”.

My complaint about the volt, if I had one, would be that GM is being cautious about the rollout of models on their Voltec platform. I do think the ELR will sell better than most here think, however. Having more than one model is good. It makes it more difficult for some Great Brain in the future to discontinue everything.

It is interesting how you feel GM “needs a miracle” and Tesla only has a “real challenge”. I disagree with the characterization of GM, and agree that Tesla has challenge because it has never produced a small car before. Given that GM produced a 140 mile EV 15 years ago, with NIMH batteries (on 26 KW pack!!), and GM started an EV Cruze demonstrator fleet in Korea 3 years ago, there is nothing technological to prevent it from building another, more modern vehicle with a lithium pack. The motor and transaxle development is already done (Spark EV). It is patented and scalable. The battery pack would be pricey but the platform of a GM compact car (say the current Cruze, which one can purchase for $20k) suggests that it can already can be done for $40k (allowing for a extremely generous pack size and cost). The new chassis will ultimately allow for proper pack placement, weight savings, and aero tweaks. What remains to be seen is the pack chemistry to be chosen and when it debuts. Big questions, Yes, but GM has been holding its EV cards close to its chest.

You misread my post. That, or read more into it than was implied. I didn’t say that GM needed a miracle, just that the 200 mile BEV (under $40k by 2017) would itself be a miracle GM has occasionally mentioned their desire to produce such a car (who wouldn’t want to?), but compared to the overtly advertised Volt development, the lack of information has me wondering if they are holding their cards close to their chests, or if they simply don’t have any cards.

I really don’t like the name Model E, so hopefully no one uses it.

I just went out to the USPTO web site to look into this. The “Model E” trademark has a very intersting history. It appears Planet Electric filed for the mark for electric vehicles in Oct 1999. It was never registered to them and they abandoned the mark in March 2003. During this same period Ford filed for the mark in Feb 2001. The Model E mark was registered to Form in Oct 2003. But Ford didn’t maintain the mark and it was canceled in May 2010. Tesla applied for the “Model E” mark in Aug 2013. Now Ford has applied for the mark in Dec 2013. This will get interesting. I’m not sure if the fact that Ford had the mark for seven years and abandoned it will help or hurt them in this case.