Ford Infographic – What’s The Difference? Hybrid, Plug-In Hybrid, All-Electric

JUL 12 2014 BY STAFF 11

In the inforgraphic below, Ford attempts to answer the question “What’s the difference?” between hybrid, plug-in hybrid and all-electric vehicles.  Of course, Ford offers at least one vehicle in each of the segments (few automaker can make that claim).

Aside from Ford’s insistence that plugging in a plug-in hybrid is “optional,” we rather like Ford’s simple infographic.

Check it out and then tells us your thoughts in Comments below.

Ford Inforgraphic

Ford Infographic

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11 Comments on "Ford Infographic – What’s The Difference? Hybrid, Plug-In Hybrid, All-Electric"

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Good work by Ford. It is going to take a lot of this to educate the general public about PEVs.

The do need to add “optional” under gasoline for the PHEVs (at least for the longer range ones like the Volt and i3 Rex).


And where is quick charging?

Ford did a very good job with breaking down the ‘primary’ three types of electrified vehicle, that Ford offers.

But with the price gap between the Ford Hybrid and Energi plug-in hybrid models closing, it makes sense to downplay the importance of plugging-in so the plug-in purchase makes more sense for those without consistent access to a plug.

Inductive charging will also be key for rapid plug-in adoption.

Especially since the components of a ‘hybrid’ are being broken down and added to conventional ICE vehicles, like auto start-stop, break regeneration, lithium batteries replacing nickel batteries, etc.

To me this seems like a pitch for Ford’s Energi models, to the neglect of their Focus EV. I lease a Focus EV, and Ford does offer decent if not delayed support, but the EV doesn’t seem to have their passion behind it. They probably don’t have much profit in it is my guess. Shame.

I saw somewhere an interview with somebody from Ford who said that all of their plug-in vehicles were profitable. But I too have suspect on the Focus EV being the low volume production. I get the feeling this first generation is just an experiment in order to design and refine a more profitable version in the future. I suspect Ford could sell a lot more of the Focus EV if they wanted to put some more on dealer lots and put out a few ads. The price competes well with the Leaf.

One also has to wonder why they have yet to add any sort of DC fast charge.. For an all-electric vehicle, I think that should be a requirement these days.

Focus EV was mainly done by magna, that had a big part of the parts for the ev1. Its likely that ford covers variable costs for the focus ev, only because they are producing it only to order for the dealers, there isn’t stock, and R&D is not paid for.

Nissan spent a large some of money on the Leaf. Variable costs for the leaf are much lower, but nissan spent a lot on R&D. Nissan needs to sell a lot more cars than ford. And covers more of the R&D with each car sold.

I think ford would be smart to work with tesla and get a fusion ev out there. Tesla and ford probably have both learned a lot. Tesla with the mercedes partnership. A fusion ev with some tesla help might have lower variable costs, and more than 100 mile ev range. I wouldn’t expect it before 2017 though, from tesla, magna, or ford internal.

Ford doesn’t need Tesla’s design help. They already have the know-how stretching back to the EV Ranger days, and a growing in-house team on next gen EV without any need for Tesla or Magna. But Tesla’s and Leaf’s very existence has been a HUGE help in pushing the organization to LET the talented engineers do what they’ve been ready and itching to do.

Overall, this is a great infographic, probably the best I’ve seen on this subject. Glad to see it.

I think should have put a mileage line at 25 mi increments or so. So road trip is 250 mi plus.
And add a line (typical) ev, since the Tesla can easily do road trips and even go over 250 miles in a charge.

Remember this is a ford graphic. They are trying to explain their cars. THe focus ev and likely the next ev will not get tesla range. The energi is a blended phev, which does require gasoline unlike the erev phevs volt and i3.

Its good that ford has 3 different choices c-max, fusion, focus for hybrid, energi, and ev. A full chart would have 5 choices. Sub 150 mile range ev (recuring daily driving), 150+ mile range ev(all driving + performance but higher cost, erev phev (can run entirely on gasoline, or entirely on electricity), blended phev (efficent on gasoline, can use electricity to be more efficient), hv (very efficient on gasoline, especially in city cycles)

The C Max Energi does not “require” gasoline to operate. I charge at home and at work. The car runs on electric 90% of the time. I just use gasoline for longer trips. It will cruise on the interstate just fine on electric only. Just only for 20-25 miles before the gas engine comes on.