Ford Fusion Energi Shines This Year With Over 7,200 Sales, Up 69%

JUL 20 2016 BY MARK KANE 26

Ford Fusion Energi sales in U.S. - June 2016

Ford Fusion Energi sales in U.S. – June 2016

Ford Fusion Energi

Ford Fusion Energi

The Ford Fusion Energi is one of the heroes of 2016’s plug-in sales surge story so far this year in the US.

With 7,235 deliveries in the first half of the year, up 69% year-over-year, the plug-in Fusion is currently the 3rd most popular plug-in model for 2016.

Except for June, every month since November 2015 has set a new monthly sales record.

The much improved performance is also seen in comparison to overall Fusion sales (Ford’s best selling passenger car) – the Energi version stands for around 6% of total sales in the last three months (6.4%, 5.9% and 6.4%).

Cumulatively, Ford has sold nearly 35,000 Fusion Energis (and nearly 29,000 C-Max Energis) in the United States.

Ford Fusion Energi sales in U.S. - June 2016

Ford Fusion Energi sales in U.S. – June 2016

Categories: Ford, Sales

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26 Comments on "Ford Fusion Energi Shines This Year With Over 7,200 Sales, Up 69%"

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Think how much better this car could be if Ford updated the battery!

My thinking exactly. This car’s two weakest selling points is the EV range and the cargo area problem. Both could be solved by some re-engineering. But I suspect Ford is happy with current sales and probably has no motivation to redesign the car. And I don’t honestly blame them considering how many they are selling.

I at least give them credit that they are stocking the vehicle and they are not afraid to sell them at the dealers.

People I’ve talked to that drive the Fusion Energi love the car.
Cars like this make it an easy transition for ICE drivers to get used to plugging in and avoiding gas stations more.

I can work around a small trunk, but the AER is a real problem. Just 3 or 4 more kWh would make this a very good car. 6 or 7 more and it would be great. I have driven the FFEn and it is the car I wish my Volt was.

I have two of them. (One for me and one for my wife.) The trunk space and the range is really of no concern. I haven’t had an issue yet. We love them!

I have a C-Max Energi and i always said i would give up half of the large 14 gallon fuel tank for a larger battery!
Other than that, its been a great car. Sold me on EVs! Waiting for my Model 3 now.

Agreed. In fact, once you get up to a certain range, like my Volt, I actually sort of wish the tank were smaller. When I do put gas in it, it’s usually like 3 or 4 gallons because I don’t want to fill it up, knowing I won’t be using the gas for a really long time. I wonder if you offered people a Cmax Energi with only a 4 gallon tank but 30 miles of range how many people would be okay with that. That’s still like 150 miles on gas.

So, if the battery capacity wasn’t upgraded, why are sales up sharply? Is it due to greater supply being available to dealers? Or has Ford started promoting sales?

Price cuts helped too. “The 2017 Fusion Energi SE Luxury will start at $33,995 with destination, $780 less than the 2016 model. However, the biggest change is a $1,610 price cut on the Titanium model, which will start at $34,995.” from an article three months ago.

The rollover to the refresh gave great deals for 2016 models as well.

I got a base SE luxury Energi lease for $3500 down and $200/mo with 10.5k miles/year.

Since most of my driving is less than 10 miles, I drive almost exclusively on electric unless I go out of town.

Love the car.

“So, if the battery capacity wasn’t upgraded, why are sales up sharply? Is it due to greater supply being available to dealers? Or has Ford started promoting sales?”

Dealer incentives and broader appeal.

Many people like a good looking car and interior space which Fusion Energi delivers.

Also, CA dealers are discounting it like crazy. You can easily get one for $6K off MSRP. That effectively make it a Prius price. If you don’t need the trunk space, then it works better for most people.

The reason for the increase in sales IMO is due a combination of the ride, quietness, handling, and design,outside and inside as well.
When I was looking for a new car my impression of the FFE was a third choice at best. When I test drove the FFE my mind was made up. Hadn’t owned a domestic sedan since 1979. I appreciate the efficiency and the quality is better than I hoped for. 2013 FFET, 36,000 miles.

Not only is the Chevy Bolt going to be out with 200 miles of range. But, both the Bolt and the Volt have Active Cruise Control and Collision Prevention.

Ford seems to prove over and over, it think’s it’s a subsidiary of Exxon.

Also, who will take this bet?

Tesla will have a Fully Electric Pickup BEFORE Ford offers even a Mild Hybrid Pickup?
Any takers?

Ford needs a New CEO.

I don’t understand your Ford bashing. The Fusion Energi already has full stop and go Adaptive Cruise Control and Ford currently has the third best plugin sales. Did someone in a Ford run over your foot or something?

The Fusion hasn’t had a battery update.
And the CMax hasn’t had a battery or tech update, except for a larger GPS screen.

Subaru, apparently can do it.
Where is the Escape Hybrid/Plugin Hybrid???
And what about anything on the pickup truck, where you’d save Big Bucks?

ACC stands for “ADAPTIVE Cruise Control” and while the MY17 Volt has it, the Bolt EV will NOT have ACC…

With “Collision Prevention” overwhelming majority of vehicles offer it; Civic can be had with ACC/CP for well under $20K if you can buy it for invoice…

It’s a simply formula…Take a popular model and offer a PHEV option…The ford fusion is about to exceed the Volt in monthly sales which may not happen in July due to a 20% off fire sale of the Volt but probably August…

Why should Ford care about EVs? Demand proves people want pickup trucks…Ford will continue with working on turbos and add their 10 speed transmission…

Cheaper for Ford to manufacture a car that still qualifies as an “EV” with a tiny battery. Customers like them bc they can feel good having an “EV” and the gov incentives and car pool lane access without it feeling like a real EV and without even needing to charge it. Pretty cynical play all around.

Or they want 5 real seats and can’t afford a Tesla. Running 95% electric with my C-Max so far.

I really don’t get the Ford hate around here.

Honestly you are doing v. well with your C-Max and should be applauded for doing your part. But your use case is probably not that of the vast majority of Ford PHEV owners who again likely don’t even bother charging but enjoy the incentives the gov. provides.

I think most of us here just want Ford to do more. Push the innovation envelope more than just shareholder value.

You are incorrect. Ford’s data on customer usage shows that over 60% of the miles driven by Fusion and C-Max Energi owners are on electric power. I have a Fusion Energi and I rarely use the gas engine. I have an 18 mile commute each way with the ability to charge at work so I don’t use any gas at all during the week, and usually not on the weekends either.

Source?

Outside of fleet and company cars where the employer will pay for gas, but not for electricity, people driving a PHEV of any brand without charging is not the norm.

I don’t get the comment that most don’t charge them. This is probably farthest from the truth. My wife and I each have one and we charge them everywhere we can. We have even changed where shop because of the charging stations at the local whole foods.

Ford is a half step behind the competition. Their competition to the 38 EV mile range Volt? 19 mile C-Max and Fusion Energi.

200+ mile Model 3 and Bolt? A lame 100 mile updated Focus Electric.

Ford is happy riding the coattails of others, doing the minimum necessary to meet mandates.

There’s one at the garage. Kind of frustrating to know 7.6kwh on a shared 6.6kw charger is done in a little over two hours, but anything else attached to this particular type of charger is stuck charging at 3.3kw all day, or until the car leaves. That’s 9 mph charging.

Couldn’t these cars go find a 110V outlet, somewhere 😉

Increasing plug-in sales?

Good for them!

If they can increase sales while keeping prices down (even without a big battery) then I’m happy.

The benefit of the medium size PHEV batteries is that buyers are more likely to cross-shop vs. an ICE model of the same car with similar option packages.

And at 20 miles a day, that is the potential of 7,000+ miles in EV mode if they charge once a day and drive 20+ miles/day. If they charge at work, that goes to 14,000 miles. That is well within typical yearly driving habits of US Drivers.

It’s not like the handful of small PHEV battery vehicles with half that potential.

Indeed 21 miles is actually a pretty useful EV range, even though it is almost guaranteed to leave people wanting more. Admittedly, with my Volt I rarely drive more than 12 miles between charging. But on the weekends I do, and I love being able to make the whole trip in EV mode most of the time.