Ford Fusion Energi, Hybrid Sales Soar In Los Angeles

1 year ago by Eric Loveday 27

New look, more miles for the 2017 Ford Fusion Energi

New look, more miles for the 2017 Ford Fusion Energi

A handful of refreshed 2017 Fusion Energis were sold in June...just enough to propel it to a new year-high

A handful of refreshed 2017 Fusion Energis were sold in June…just enough to propel it to a new year-high

Ford recently put out a rather unusual press release on the success of the Fusion Hybrid and Fusion Energi in just one city…Los Angeles.

According to Ford:

  • Ford Fusion Energi retail sales jump 39 percent in Los Angeles in June; Fusion Hybrid retail sales in L.A. rise 35 percent in June
  • Overall Ford Fusion retail sales were up 20 percent in L.A. in June and 12 percent year-to-date

Ford attributed the increased sales to the release of the new and improved 2017 Fusion:

“Ford Fusion electrified vehicle retail sales spiked in the Los Angeles market during the month of June, the first month of availability for the new 2017 model, as consumers remain charged up about the high-tech, efficient sedan with room for five.”

We noted this increase in our Monthly Plug-In Sales Scorecard by stating:

Did the US consumer warm up to the refreshed, longer range 2017 Ford Fusion Energi (details) in June?

You bet they did, as Ford crushed previous results, setting a new multi-year high – selling 1,700 copies of its (now) 21 mile, extended range EV!

That was enough to keep it in front of a surging Model X for 3rd place on the plug-in ‘best sellers’ list in America.

The 2017 Ford Fusion Energi has an EPA-estimated rating of 43 city/41 hwy/42 combined MPG, a 14 gallon tank and 21 miles of all-electric range. Total driving range is listed at 610 miles.

Full press release from Ford below:

SALES OF FORD FUSION HYBRID, FUSION ENERGI SPIKE IN LOS ANGELES AS CONSUMERS SEEK EFFICIENT, FUN-TO-DRIVE EVS

Ford Fusion Energi retail sales jump 39 percent in Los Angeles in June; Fusion Hybrid retail sales in L.A. rise 35 percent in June
Overall Ford Fusion retail sales were up 20 percent in L.A. in June and 12 percent year-to-date
Fusion is Ford’s second-best-selling vehicle in L.A. and overall in North America, after the F-Series truck; after F-series, the Fusion is the best-selling vehicle to millennial buyers in Ford’s overall vehicle lineup

DEARBORN, Mich., July 25, 2016 – Ford Fusion electrified vehicle retail sales spiked in the Los Angeles market during the month of June, the first month of availability for the new 2017 model, as consumers remain charged up about the high-tech, efficient sedan with room for five.

Based on Ford June sales figures, Fusion Energi sales jumped nearly 40 percent in L.A. compared to June 2015. During the same time period, Fusion Hybrid sales jumped 35 percent. Both of these numbers are retail sales and do not include fleet sales.

By comparison, the total midsize sedan segment is down nearly 5 percent in L.A. through May, according to IHS Automotive data. Consumer demand for trucks and SUVs continues to rise in Los Angeles and across the country, but sales of the Ford Fusion Hybrid and Ford Fusion Energi plug-in are surging ahead.

“This significant growth for Ford’s midsize sedan should not be underestimated as Los Angeles is the largest car market in the United States,” said Wade Jackson, Ford Fusion marketing manager. “The spike in Fusion Hybrid and Energi sales is a testament to Ford’s advanced engineering team developing fuel-efficient and fun-to-drive electric vehicles offering customers the widest range of choice in the segment.”

The new 2017 Fusion Energi can travel 610 miles on a full tank of gas and battery charge – according to EPA estimates – the highest combined range of any plug-in hybrid sold in America.

Electrified Fusions becoming the new normal
In 2011, Fusion Hybrid represented 10 percent of new Fusion retail registrations in L.A. Through May of 2016, the most current data available, Fusion Hybrid and Fusion Energi plug-in represent 42 percent of new Fusion retail registrations in L.A., according to Ford analysis of new vehicle registration data from IHS Automotive, despite gasoline prices falling over the same period.

Overall sales of Fusion in L.A. are also bucking the trend in the midsize car segment, with sales up 20 percent in June and 12 percent year-to-date.

The L.A. region was the only region in America to hold consistent in midsize sedan sales last year. Almost one out of every 10 midsize sedans are sold in the L.A. region and since 2012, the Ford Fusion has doubled its sales and share there.

Reaching new customers
After F-series, the Fusion is the best-selling vehicle to millennial buyers in Ford’s overall vehicle lineup and remains Ford’s best-selling car.

In addition, Fusion registrations to women are up 20 percent in California through May, compared to the same period in 2015, according to IHS Automotive personal new vehicle registration data.

To build on its success, Ford launched a new marketing campaign for Fusion earlier this month targeting key markets nationwide.

“We need to make sure buyers know about the best-in-class Fusion Energi driving range, but our new Fusion Sport and Fusion Platinum models give us a great shot at going after buyers who might not have ever owned a Ford,” Jackson said. “We’re pretty excited about our chances for more conquest buyers.”

The 2017 Ford Fusion Energi has an EPA-estimated rating of 43 city/41 hwy/42 combined MPG, a 14 gallon tank and 21 miles of all-electric range. Range calculation is based on www.fueleconomy.gov. The 2017 Ford Fusion Hybrid has an EPA-estimated rating of 43 city/41 hwy/42 combined and a 13.5 gallon tank. Actual mileage and range will vary.

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27 responses to "Ford Fusion Energi, Hybrid Sales Soar In Los Angeles"

  1. Brian says:

    Good car. Make it great; fix the trunk!

  2. 2013VOLT says:

    Needs more EV range and a more powerful EV motor. Imagine a sedan of this size with Volt capabilities. I would buy it.

    1. mx9000 says:

      Shows what ONE GOOD DEALERSHIP can do.
      No wonder Tesla want’s Nothing to do with Dealerships.

      Maybe Ford could get that dealership to train the rest.
      And also UPGRADE the OLD BATTERY.

      1. pjwood1 says:

        Volt 1 got “stair step” discounts, to dealers who sold the most. Would we know if Ford juiced the LA dealership incentive, maybe two stairs? That’s the easy way to achieve this.

        There is no denying PHEV/EV marketing will get more regionalized. In CARB MA, I got a flyer for “$8,000” off all Volt inventory, last night at a local Chevy dealer. Volt 1 was more expensive, and you could hardly get half this discount.

        I’m thinking they may want the buyers now, so they have loyal ZEV candidates when they need to reach 2% ZEV, throughout 2018.

        1. mx9000 says:

          Sounds logical. It’s a cheap way to generate some Green-wash news, by doing practically nothing.

        2. ItsNotAboutTheMoney says:

          Well, the 2016 Volt is included in the 20% discount. Maybe they need to clear them off the lots, because they want to get some Bolts or Malibu Hybrids.

    2. philip d says:

      I have no idea why GM won’t put the full Voltec into a Malibu.

      They could even remove a module from the leg of the T-shaped battery where the 3rd passenger in the back would have their feet and it would still have a decent all-electric range of around 35 miles. They would keep the modules under the front middle console and under the 3rd passenger seat as well as the cross-bar of the T under and behind the seats.

      And because of the longer platform of the Malibu the trunk wouldn’t be as compromised as much as the other conversions like the Fusion PHEV where they put the entire battery back there. Also the Malibu is wider so they might make up some of those cells lost to the middle passenger foot space by making the cross-bar of the T a little wider with more cells.

  3. Blaine says:

    Those growth numbers seem to be lagging the overall EV growth curve.

  4. bro1999 says:

    GM could totally destroy Fusion Energi sales if they released a plug-in version of the Malibu.

    1. mx9000 says:

      Hold on there buddy. Nobody want’s to lose their Exxon “dividend”.

    2. ClarksonCote says:

      They really should make the “Volt” name a trim level/drive-train configuration for several vehicles.

      Malibu LT, LTZ, Voltec
      Equinox, LT, LTZ, Voltec
      etc.

      1. jelloslug says:

        Malibu VT

      2. Brian says:

        Agreed. And Ford should make the Energi an option on all of their hybrids. PHEVs stand to make the most difference in this decade. We need more options.

      3. bro1999 says:

        I wonder if that is the long-term vision for GM. I could see the Volt eventually going away, but not until Voltec tech proliferates into the rest of the lineup.

    3. ModernMarvelFan says:

      “GM could totally destroy Fusion Energi sales if they released a plug-in version of the Malibu.”

      Not necessarily…

      Hybrid Fusion are outselling hybrid Malibu by a large margin even though Malibu Hybrid are better in performance and MPG.

      Fusion is a high volume leader with relatively good reputation. So, Fusion PHEV is an extension to that.

      Malibu isn’t a solid offering in midsize yet. It is growing but until it is a high volume seller, it won’t enjoy the similar success either.

      Also, Ford is discounting Fusion Energi like crazy right now. Probably because it needs ZEV credits.

  5. Texas FFE says:

    The Fusion Energi is a very nice car with loads of technical features. The Adaptive Cruise Control on the 2015 model sold me on the Fusion over the 2015 Volt. My wife loves the Fusion so much I hardly ever get to drive it.

    I had the Fusion for a couple of days last week while I was getting some maintenance on it done. Something I noticed surprised me, my Focus Electric is actually funner to drive than the Fusion Energi, at least around town. The Fusion was sluggish compared to Focus.

    With the Focus I can just whip it around with hardly more noise than the tires struggling for grip. When you push the Fosion hard the gas motor always kicks spoiling the blissful naughtiness. Ford really needs to build larger, more capable pure EV models.

    1. Brian says:

      “Ford really needs to build larger, more capable pure EV models”

      I agree. The Focus EV has gotten a lot of attention for being fun to drive. If Ford could deliver that with a competitive range (200+ miles) and QC (100+kW), it would be a huge hit.

      Ford adheres to the “fast follower” model. Basically they let others break ground, and then follow shortly thereafter. If they apply this to the Bolt, I would be very pleased. Many enthusiasts would lament it taking until 2018 to get to market with a 200-mile BEV. I would welcome it.

      1. Get Real says:

        If Ford thinks they are a “fast follower” then they need to change the definition of fast!

        Hopefully the Model 3 gives Ford and the rest of the laggard OEMs a much needed kick in the ass to start “following”.

    2. Pushmi-Pullyu says:

      Texas FFE said:

      “When you push the [Ford Fusion Energi] hard the gas motor always kicks spoiling the blissful naughtiness.”

      Yeah, that’s one of the problems with all PHEVs except the Volt (and its sister car, the Cadillac ELR): The battery pack is too small to provide sufficient power for the car to accelerate rapidly, so it has to kick in the gas motor for more power.

      That’s just one of several reasons why all PEVs should have at least a moderate sized battery pack. The 2011 Volt’s battery pack had a 16 kWh capacity. I see one online source claims the usable capacity was 10.2 – 11.2 kWh, so I think that should be the minimum for a car the approximate size of a Volt; larger cars will need more.

      By comparison, the Ford Focus Energi has a mere 7 kWh pack.

    3. ClarksonCote says:

      Of course, the 2017 Volt has adaptive cruise control now.

      One thing GM beats Ford on hands down is the Voltec drivetrain. Floor it, go max speed, and still use no gas until the battery is out.

      Conversely, one thing that Ford beats GM on hands down is with their “EV+” mode. The ability to know you’re a mile away from home and avoid turning on the gas engine for 30 seconds is just a no-brainer for driver satisfaction. Why GM hasn’t implemented something like that in their Volt – a vehicle that in every other way avoids gas in superior fashion – is beyond me.

      1. bro1999 says:

        Ford owns the patent on the “EV+” feature, so GM would need to pony up cash to Ford to implement a similar feature.

        But GM has the regen on demand paddles! I love those things in my ’17 Volt.

  6. I think Ford is less negative on the EV game than some (Toyota, Mazda), but not quite as positive as they could be to move to becoming a solid leader!

    They are coming around slowly!

  7. Ziv says:

    The Energi’s are so close to being a great PHEV. Just 4 or 5 more kWh and you would have 35 -40 miles of AER and the power to make the electric only driving fairly spirited. Plus the credit would go up too.
    Hard to believe they have been selling it for 3 years now and the 2017 is still getting just 22 on the plug. Maybe the CD4 platform will be on its way out for the 2018MY Fusion and enable Ford to work in a design that allows a larger pack. CD4 platform has been in production for 4 years now, so a new platform is a strong possibility.

    1. David Murray says:

      Yep.. I’m surprised they didn’t get a 50% range boost like most of the other vehicles got this year. That would give it 30+ miles of range. That would change it from a mediocre PHEV to a really good PHEV.

    2. bro1999 says:

      Ford’s not gonna do anything drastic with the Fusion Energi until the next Gen version of the Fusion is released.

      1. Ziv says:

        They have been on the current platform for 4 years and the previous platform was in production for 6 years. Here is hoping they decide 5 years is enough for the current CD4 platform.

        1. TX NRG says:

          The new 2017 is the 5th model year for the current Fusion generation and it just received its refresh so it will be a couple more years until the next gen, 2019 MY or beyond.