Ford Focus Electric Priced From €39,990 ($52,079 US) in Germany

JUL 11 2013 BY MARK KANE 4

As you probably already know, Ford recently began production of Focus Electric in Germany.

But what’s the price? That info wasn’t released until right now.

In Germany, the basic version of electric Focus costs €39,990 ($52,079 US)! And with all the optional bells and whistles, that price shoots up to around €45,000 ($58,604 US).

That is not great news, and follows other “not great news” from VW and the €26,900 price tag recently placed on the e-up!  Thankfully, for US consumers, the trend has been to lower pricing at Ford, as the base US 2014 model now starts at $35,200, which is down $4,000 over the outgoing 2013 edition.

Ford Focus Electric price in Germany

Ford Focus Electric Price in Germany

For the sake of comparison, the Nissan LEAF in Germany is priced as follows: €29,690 (Visia), €32,690 (Acenta) and €35,090 (Tekna).

So, it seems Ford is not too interested in selling a decent amount of electric vehicles right now in Germany.  But perhaps someday in the future.

We still have on last question tumbling around in our mind and it goes something like this: Why would Ford opt to produce the Focus Electric in Germany rather than importing it from the US, especially since it seems Ford will only sell the Focus Electric in extremely limited volume in Europe?

Categories: Ford


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4 Comments on "Ford Focus Electric Priced From €39,990 ($52,079 US) in Germany"

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too expensive, for that kind of money i would buy a zoe for the weekly comute AND a ecoboost focus for the weekend trips. OR a nissan leaf for the family duties and a renault twizy for the fun factor.

It looks like Ford has priced the German Focus Electric at a higher price to discourage the actual purchase, very much like the NA Focus Electric……….but for lease. So expect a competitive lease price in Germany.

In June German officials just approved a max 10,000EU EV incentive, where the Focus Electric qualifies for all 10,000 EU. Which allows Ford to discount the lease price at a minimum to 29,990 (NA 2013 version was $32,995 after $7,500 tax incentives) before any other Ford incentives. Which will actually have the lease less than the NA lease.

This 10,000 € EV fiscal incentive however only applies to users of company cars (well explained here:
Many EV buyers in Germany will not profit from any incentive except from being car tax exempt for ten years (tax is calculated for EVs on weight basis 1,000 kg = 28€ per year, uh). Sales are slowly but steadily growing anyway.
A big obstacle for good sales of the Focus EV will not only be the price tag, but the missing quick charger.

So FFE will cost more than the BMW i3 ?!?!