Ford Electric Car Production To Return To Germany In 2023

JUN 24 2018 BY MARK KANE 12

Ford could again produce electric cars in Germany after production of the European version of Focus Electric came to an end in Spring 2017.

Ford Focus Electric production in Germany (2013)

While sales in U.S. are pretty low, in Europe it was even lower, so the Focus Electric didn’t have a chance of staying on the market back then.

Ford Europe chairman, Gunnar Herrmann, said to German paper Handelsblatt, that the electric car could come back to the plant… five years from now, after 2023… when the life cycle of the Ford Fiesta ends.

See Also – Volkswagen e-Golf vs Ford Focus Electric – Comparison & Range Test (video)

It would open the possibility to retool the plant in Cologne, which takes around 15 months.

However, there would be need for volume, as 30,000-40,000 annually is not enough to profit, according to Gunnar Herrmann.

“Purely hypothetically that (2023) could be a good time for it,”

“It will be possible if the sales’ numbers are moving up more powerfully. Unfortunately, today electric cars are not especially profitable yet.”

Read Also – Ford Makes Big Electrification Commitment, Soft Plug-In Promise

Lack of profits hinted by Ford are accompanied with suggestions about needed subsidies from the state.

“Herrmann suggested that the western German state of North Rhine-Westphalia, where Ford’s Cologne plant is located, could offer subsidies to support the shift to electric vehicles.

“The state could do its part to initiate the structural shift, as could the federal government,” he said.”

Source: Reuters

Categories: Ford

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12 Comments on "Ford Electric Car Production To Return To Germany In 2023"

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So they are not going to sell and EV until 2023; another 5 years.
And where is that $11 billion investment in EVs going.

This article is only about Germany. Ford is supposed to have a 2020 model BEV SUV with a 300 mile range and they are supposed to have 16 BEV models by 2022. Most of the BEVs sold in the US are supposed to be built in Mexico.

Right, except that my, and all 2018 and older Ford Focus Electrics have been built in Detroit, not Mexico.

Assembly of the Focus Electric, if there is one beyond 2019, will be in China.

And actually, Ford plans a much larger EV presence in China. Because they have to.

Whatever. Ford is a shrinking and retreating car company now becoming just a truck company. Everything I read about them tells me that they will soon be exiting the “big three” status and becoming more of a specialty player at lower volumes. Electric cars are not going to be a big priority for them because as of this time, electric pick up trucks and SUVs just aren’t that practical and that’s what Ford is committing to. I understand that Ford does business in Europe and China and that those markets are different, but the leadership and direction still comes from Dearborn. There is a reason Ford shares are trading so low. Nobody sees a great future there.

Ford is literally Dead Last in the EV race. Empty promises and tons of vaporware

I think “dead last” is populated by quite a few other automakers, also. Dwelling together in that cellar I would include:
Toyota is at the very bottom. If Ford is in the cellar, Toyota is down the drain.
Mercedes and Smart (they really have sold very few in the U.S.)
Honda – The Clarity is still a joke of an attempt given its low range and late attempt combined with low sales
Mazda is second tier, but nonetheless has NO plans for an EV at this time
Mitsubishi is also second tier, but there is also no EV on the horizon

Right, although the chart reflects Ford’s fed tax credits for production of all plug-in cars. My interpretation of “EV” is those cars sold that run entirely on battery. If we use plug-ins generally, Ford is doing better (and so is Toyota). But actual EVs should be the goal here, not PHEVs.

This article, of course, only applies to European EV sales by Ford.

Ford has “stated” that a 300 mile range CUV will be built for the US market in 2020, supposedly named the “Mach 1.” Of course, since Ford is at the bottom of the EV production list, any statements should be taken with a ton of salt. The Focus Electric has been a sort of step-child EV because the complete electric drive train was developed and supplied by Magna International. Ford has difficulties in taking much ownership considering that all Ford does is assemble the pieces along with other Focus models.

Had one for 3 years and 35,600 miles and loved it. yes, 45 miles in the pit of winter and I think I remember seeing 100 miles on a 95f day. The price point in Europe was ridiculous and the car never was a priority or had a chance against Renault or Nissan. It drove really well. Handled great, stopped well and was a grin from ear to ear when you hammered on it. When i replaced it with a Kia Soul, Ford was $100 too much.