Ford Dealers Love C-Max Energi. Dealerships Tripled Last Month, Big Sales Numbers Coming

NOV 10 2012 BY JAY COLE 6

The Low Cost And High Efficiency Of The Ford C-Max Energi Is Converting Ford Dealerships Around The Country

To sell a lot of cars, you need a lot of dealers, in a lot of places.

Over the summer, Ford had just 67 dealerships certified to sell its lineup of plug-in electric vehicles, which at the time only consisted of one car, the Focus Electric.  These 67 dealers were also limited to just three states California, New York and New Jersey.

In October that all changed.

Ford C-Max Interior (click to enlarge)

Ford now registers over 200 dealers, which is a lot more than they had internally hoped for by this time.

This unexpected volume is mostly thanks to Ford’s local dealership’s unexpected desire to sell the new C-Max Energi, a 22 mile extended range vehicle that can be had for $29,995 (after federal rebate), even less in some other states, as well as the upcoming Fusion Energi in the new year.

“Ford’s strategy to deliver the power of choice for leading fuel economy across our lineup seems very well timed as our customers and dealers are showing significant interest in vehicles such as the C-MAX Energi plug-in hybrid,” says C.J. O’Donnell, Ford Electrified Vehicle Marketing manager.

Ford says that its customer’s acceptance of hybrids and plug-ins has soared recently, and that 1 in every 4 potential buyers that come in the front door would consider one, while taking the time (as usual) to poke at Toyota and their Prius lineup:

“C-MAX Energi joins C-MAX Hybrid to help Ford take on Prius for the first time, with great early signs as the hybrid outsold Prius v in its first full month of sales in October.”

Ford had hoped that by the time the Fusion Energi came out in early 2013 that they would have about 350 willing dealers certified to sell their three car plug-in lineup, but the company says that over 900 “are either certified or enrolled for certification” now.

With that kind of dealer participation and excitement, it looks like both the C-Max and Fusion Energis will be a big hit…and it can’t hurt sales of the Focus Electric either.

Perhaps Even More Hotly Anticipate By Dealers Than The Plug-In C-Max, Is The Fusion Energi That Is Due Out In Early 2013


Certification means the dealerships have met the automaker’s guidelines for dealers selling electric vehicles – including installation of at least two onsite charging stations and participation in highly specialized training in the field of electric vehicles.  To become certified to sell America’s most fuel-efficient and affordable plug-in hybrid vehicle, dealers first had to satisfy a list of other requirements, including:

  • One of the two required charging stations at the dealership must be in the customer area and the other must be in the service area
  • At least one Focus Electric and C-MAX Energi must be available at all times for demonstrations and events
  • Of the sales consultant, sales manager, service advisor and service manager jobs at each location, 80 percent must meet specific electric vehicle training certification requirements that cover topics including advanced knowledge of electrification
  • Each showroom will have point-of-purchase display materials including digital assets and window signage
  • Participation in a Ford Go Green Dealer Onsite Facility Assessment to identify energy- and cost-saving opportunities with a goal of facilitating energy efficiency, lower operating expenses and carbon footprint reduction

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6 Comments on "Ford Dealers Love C-Max Energi. Dealerships Tripled Last Month, Big Sales Numbers Coming"

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Rashiid Amul

This is awesome. All EVs need to succeed. But still, I wish they were cheaper.
This economy killed me and gave me $100K pay cut. 🙁

As with all new technologies, the first items sold have to make up for the cost of the research and development price. Newer generations will be less costlier. My first VCR cost me $520, my first CD player cost $180, my first PC (a TRS-80 Model III) cost $900, and my first LCD TV cost $500. So if the first EVs cost an average of $40,000 then you have two choices: buy it and start saving money, or wait for the prices to drop in the coming years. Meanwhile, you keep spending money on gas and maintenance that, when added up, would have easily pay the cost difference between a gas and an electric vehicle. My investments in the new technologies never saved me money, but I enjoyed them before the majority of other buyers did, and I gained knowledge and experience than I still use today. I cannot buy any EV because no local dealer has them, and they will not invest in selling them because they believe what you do: EVs are not cheaper. I believe that cheap minds will not spend in the future as I have. They lose more than money. Thinking like that, the Americas… Read more »

Ford does have the best range of choices so far….. the more models on the market, the wider the adaption and installation of public charging stations…..


George Bower

This is a good thing. I like the Fusion energi. The Fusion is also a very stylish looking vehicle.


Did they say they would sell 45,000 in the USA in 2013? 60,000 worldwide? 🙂

Modern Marvel Fan

Can Ford keep their “real world” MPG up like Prius?

Most of the C-Max hybrid so far are “substandard” in terms of MPG (38 real world vs. 47 EPA)…

I think their Energi version will turn out to be “optimistic” as well…