Ford CEO Discusses Automaker’s Recent Electric Car Investment – Video
Ford CEO Mark Fields was recently interviewed by Bloomberg Business to discuse severals topics, including Ford’s latest $4.5 billion investment in 13 new electrified models by 2020.
Mark Fields confirms that EVs are fun to drive and that consumers appreciate electric cars. Compeling drive experience and emission regulations drives the automaker’s investment in further electrification, despite low gas prices.
What’s interesting is that Ford’s CEO noted that they are second largest plug-in brand in the U.S. and first if we look only at plug-in hybrids.
Ford offers three models:
- Ford C-Max Energi
- Ford Fusion Energi
- Ford Focus Electric
So far this year, Fusion Energi and C-Max Energi together managed to outsell the struggling 2015 Chevrolet Volt (15,700 to nearly 13,300), but the broader picture shows “lack of progress” this year (sales decreased in fact from 20,446 in 2014 to 17,190). Ford will need to increase volume to justify the $4.5 billion investment (only part of the investment goes directly to more plug-ins).