Ford C-Max Energi Joins Up With Focus Electric on German Roads to Participate in Urban Electric Vehicle Trial

JUL 28 2013 BY ERIC LOVEDAY 1

Ford C-Max Energi

Ford C-Max Energi

It’s not often that we hear “news” related to Ford’s trio of plug-in vehicles, so it comes as a surprise that this latest bit of info is linked to Germany.

Ford C-Max Energi to Soon be Available in Europe

Ford C-Max Energi to Soon be Available in Europe

It seems Ford will send some C-Max Energi over to Cologne, Germany to partake in a study to evaluate plug-in vehicles in an urban European setting.  Focus Electrics will participate, too.

The “ColognE-Mobil” study aims to “investigate integration of electric vehicles into transport infrastructures.”

But there’s a bigger reason why Ford is shipping some C-Max Energis to Europe.  Ford has confirmed that the C-Max Energi will launch in Europe in 2014.  It’ll join the Focus Electric as Ford’s two plug-in offerings in Europe.  Later on, a plug-in version of the Mondeo may bring Ford’s plug-in total in Europe up to three.

All told, 17 C-Max Energis will form part of a 66 Ford plug-in vehicle test fleet. The grand idea is to encourage the growth of infrastructure in some of Europe’s larger cities, especially within Germany.

The hope for Ford is that Europeans will soon buy the automakers plug-in vehicles.

 

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1 Comment on "Ford C-Max Energi Joins Up With Focus Electric on German Roads to Participate in Urban Electric Vehicle Trial"

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Ford is the #6 best selling brand in Germany(#2 in Europe) with over 98k units sold to date, with the C-MAX selling 11,536 units as of June. To put C-MAX sales in perspective, it’s #36 of 299 different vehicles. Outselling #9 Renault at 49k units, and outselling the Clio/Twingo and Megane.

Also the Focus, is #15 and one of only 2 American vehicles in the top 20 in Germany. The other is #18, the Ford Fiesta. So a Focus Electric offer in Germany is expected to go over very well.

So it seems Ford in Europe is targeting Renault/Nissan with their C-MAX Energi/Focus Electric as they do with Toyota and Hybrids in the states. We will see how that works out throughout 2014 with the launch of the C-MAX Energi and Focus Electric.