Ford C-Max Energi is Only Plug-In Selected as Canadian Green Car Award Finalist

5 years ago by Eric Loveday 4

Ford C-Max Energi

Ford C-Max Energi

The five finalists for the first annual Canadian Green Car Award were revealed and the winner will be announced on April 12 at the Green Living Show in Toronto.  The finalists were selected by members of the Automobile Journalists Association of Canada.

Ford C-Max Energi Priced From $29,995* (after credit)

Ford C-Max Energi Priced From $29,995* (after credit)

Before delving into the details, we say that as fans of plug-in vehicles, it seems the Automobile Journalists Association of Canada got this list of finalists wrong.

The 5 finalists are:

  • Ford C-Max Energi
  • Ford Fusion Hybrid
  • Hyundai Sonata Hybrid
  • Mazda3
  • Volkswagen Jetta Turbocharged Hybrid

Other eligible nominees included the Chevrolet Cruze Clean Turbo Diesel, Chevrolet Volt, Ford Edge EcoBoost, Ford Focus Electric, Mazda CX-5, Mazda6, Mercedes-Benz B 250 Turbo, Mitsubishi i-MiEV, Nissan LEAF and Smart Fortwo Electric Drive.

Hmm... No Chevy Volt on the List?

Hmm… No Chevy Volt on the List?

Judging criteria includes:

  • Fuel economy and emissions
  • Environmental features—for example, use of recycled materials
  • Steps taken by manufacturers to “green” operations
  • Assessed market potential 
  • Build quality, driving experience, overall features, availability and general consumer appeal
  • Price

“Consumer appeal” is obviously a questionable judging criteria, but our real issue is with the “assessed market potential” criteria, as that’s mostly an educated guess with no backing.

Peter Gorrie, chair of theGreen Car Award committee, confirms that this elusive “assessed market potential” is almost certainly what prevented the other capable plug-in vehicles from making the list of finalists:

“After all, a car loaded with ‘green’ features will make a difference only if it sells in large numbers and supplants lesser models.  While EVs represent impressive technology, that focus might have prevented the four battery-electric nominees from making the final five.”

But committee member Michael Bettencourt’s comment seems to contradict Gorrie

“Our hope is this award will shine a light on how folks can improve their health, their planet and their monthly fuel bills, if they have to use a car.”

It sure sounds like Bettencourt is describing plug-in vehicles, doesn’t it?

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4 responses to "Ford C-Max Energi is Only Plug-In Selected as Canadian Green Car Award Finalist"

  1. Bloggin says:

    Based on their criteria, it’s gonna be the Fusion Hybrid. It’s costs less than the C-MAX Energi. And there is a cheaper “S” model coming for 2014.

  2. Roy_H says:

    Primary reason the Chevy Volt misses the list is that Canadian Chevy dealers mark up the Volt to $10k above US prices. My local dealer sells less than 1 Volt per month, go figure. The single one they have on the lot is $48,800 less the $8k Ontario government rebate.

  3. Herm says:

    The Canadian company Magna practically builds the Focus BEV for Ford.. what about their other electric offerings, where do the components come from?

    It may just be a matter of national pride.

  4. Ron says:

    I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/ 47/47 estimates? Based on the advertised EPA estimates, I would have been ok with low 40’s but 28-33 mpg is not even in the ballpark. This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford’s “47MPG” marketing campaign tarnished what should have been the roll out of a truly remarkable vehicle, the CMAX. Real world MPG estimates should have been promoted in the mid-30’s. No one would have questioned those numbers and the CMAX would have received the accolades it deserves. How these MPG estimates made it through Ford corporate is beyond me! Maybe it was the rush to go to market? I have been accused of not knowing how to drive hybrid. For the record, during the last three years I have leased both a 2010 Prius and 2010 Honda Insight Hybrid, and consider myself an experienced hyper-miler. My mileage in the Prius is 50 plus, the Insight is 40 plus. The C-MAX is a well-built car, with extremely inflated EPA estimates. I respectfully request that this matter be investigated as soon as possible. My efforts to deal with this locally and through Ford customer service have frustrated me to no end. The constant response? “You need to learn to how to drive hybrid type of vehicle “. Is there a difference how I drive Prius Hybrid vs. the CMAX hybrid? I think we all know the answer to that. I need someone at Ford to reach out to me and assist in a proactive manner so we can put this matter to rest.

    Ronald Kramer Yankee Ford Customer
    South Portland, Maine