Focus Electric Better Competes With A New Lease
Ford just launched a new 2013 Focus Electric lease, along with the launch of the 2014 $35,200 Ford Focus Electric, and now the EV choice for the price conscious consumer just got a little more difficult.
Nissan caught the consumer’s eye with the $199/mo, $1,999 down lease for the 2013 Leaf S. Which sounds good until the consumer realizes it is lacking some of the content most expect in an EV. No navigation system, no CarWings to remotely start and check battery charge status, no LED headlamps, no upgraded stereo, and most of all no 6.6w charger.
Which is why very few of the consumers who lease the 2013 Leaf ultimately choose the lower trim level Leaf S at $199/mo with $1,999 down. With most still opting for the more feature loaded Leaf SL, where in Los Angeles is at $269/mo with $1999 down, which includes all the SV features, along with the quick charge port and leather seating.
But for those who never plan to use public charging, and prefer cloth seating, the Leaf SV trim level starts that at $249/mo and $1,999 down, offers more of the basic features an EV consumer is looking for, like the navigation system, CarWings for remote access to your Leaf and the faster 6.6w onboard charger, and the quick charge port is optional.
Then there is the new lease for the current 2013 Focus Electric at $229/mo and $2,028 Down. With the Focus Electric you get the features of the Leaf SV, and the 17′ wheels, automatic headlights of the Leaf SL, along with cloth seats and available leather, upgrade Sony stereo with 9 speakers, at $20/mo less than the Leaf SV and $40/mo less than the Leaf SL. But if you need the quick charger for public charging, the extra $40/mo for the SL might be worth it.
It is expected that the new lower priced $35,200 2014 Focus Electric, would have a slightly higher lease or higher down payment when announced, to account for the newer model year, but the 2013 lease deal is good until 9/3/2013. Ford also agreed with other manufacturers that they would offer the combo charger on a vehicle in 2014, so we could still see the Combo Charger as an option for the 2014 Focus Electric when it officially launches on July 15th.
Either way, let’s hope this new lower sale price and lower lease price can boost Ford’s EV sales up from their current level of about 180 monthly to do their part with the EV effort. It’s doubtful that Ford will really market the FFE based on their production constraints. However, word of mouth about discounts and lower prices fly faster than anything…but we will see.
So it seems no matter which automaker you choose, it’s becoming a better and better time to own/lease an EV.