Fly A Lot? Maybe You’ll Get A BMW i3 For Free


BMWBLOG states:

“BMW and Lufthansa partner up for a unique mileage redemption program. Every member of Lufthansa’s Miles & More bonus program can now redeem miles to buy a BMW i3. And if you are a “Millage Millionaire” you may get the BMW i3 for free…”

Of course, you’ll have to be one of those people who fly a ton to take advantage of this program, but at least there’s a free electric car in the offering.

Here are some additional details, via BMWBLOG, on how the program works

“The new BMW i3 in Capparis White includes a plethora of options, such as parking assistance package, business package and Professional navigation system. The price tag is 45,740 Euro which is about 10,000 Euro above the base price. So how many miles would you need to get the BMW i3 for free? According to the ad, you would need exactly 11M miles while increments of 100,000 miles will reduce the price of the i3 by 400 Euros.”

Each Lufthansa miles is worth between 4 and 6 euro cents, so actually redeeming for an i3 isn’t particularly ‘math’ savvy.

Follow this link for more details:

Source: bmwmotorshowblog via BMWBLOG

Categories: BMW


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13 Comments on "Fly A Lot? Maybe You’ll Get A BMW i3 For Free"

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So, burn a ton of aviation grade kerosene, win an EV.

Does not make sense… 😛

Of course it does. It is the consumerist creed. “The more you use, the more you save.”

Let me rephrase then…

I don’t see the thematic connection between clean sustainable electric transport, and burning aviation fuel to win an EV. 😛

I’ve never seen that slogan on the side of a Walmart building…. Must be some European thing?


I don’t at all want to discourage your humor; in fact, I’m enjoying it. But if I may be allowed to make a serious response…

When it comes to journeys of 400 miles or more, Americans usually choose to fly rather than to drive. So it can reasonably be argued that a frequent flyer might be a better match for driving a BEV (as opposed to a PHEV) than someone who prefers to take their car on road trips.

This contest seems to be for Europeans rather than Americans, but I presume there is a similar trend in Europe, altho with their excellent mass transit systems, perhaps the frequency of flying is lower.

If your car gets over 34 mpg, you’re doing better than most airline flights get, according to data from a study done in 2010.

In the US, Amtrak’s BTU per passenger mile was about 40 percent lower than an average airline passenger mile, during the same year as the aforementioned study.

Would have expected BMW to have promoted their ‘clean’ i3, with a likely much more energy efficient EU Transit tie-in…

Oh well. “Burn Until Ya Earn!” 😉

It’s not as if you’re burning that fuel personally. The flight’s going to take off and that fuel’s going to get burnt up whether you’re on board or not. Your seat would probably get taken by someone else anyway, and if it didn’t then the added weight of 1 person hardly accounts for a large increase in kerosene used up.

Flying is one of the most significant generators of carbon in terms of global warming. Anything which promotes flying is really bad.
“The flight’s going to take off and that fuel’s going to get burnt up whether you’re on board or not.”
is ridiculous. Everything here is cumulative; we’re obviously not talking about a single person here… reduce demand for flying, and there’ll be less flights.

What Wavelet said. You can’t dismiss the contribution of any single passenger to the demand for commercial airline flights. Every passenger on board is equally responsible for creating that demand. I’m not sure where this falls in the categories of formal fallacies, but it seems to be a “salami slicing” argument. (The argument goes like this: I argue that when I take a thin slice off the log of salami, I’m not changing anything, because it’s still a log after I take the slice off. But the fallacy becomes apparent when I continue slicing, because when I’m done, there will be no more log, and only slices.) It’s the same excuse people usually give for polluting. “The amount that I produce is negligible. It’s not like the pollution my SUV emits is measurably raising the level of carbon dioxide in the atmosphere, or has caused anyone to have emphysema.” * * * * * That said, I don’t think we should be castigating people for taking airline flights. There often is not any reasonable alternative. What we should do is advocate for development of an electrically-powered long-distance high-speed transportation system; something like Hyperloop. In the meantime, for a partial solution,… Read more »

“Each Lufthansa miles is worth between 4 and 6 euro cents.”

I think it’s 0.4 to 0.6 euro cents a mile. If 400 EUR is for 100000 miles, that’s what we get. At 4 euro cents a mile, 100,000 miles should equal 4000 Euros.

I’m very glad BMW is becoming more aggressive in marketing the i-brand. Wish GM did the same.

BTW, there are some great deals on 2014 Volts right now. $4K discounts from dealers/GM.

Sorry we didn’t articulate that well enough…each Lufthansa miles is worth 4-6 cents, but not inside this deal.

As with many reward systems they have an ideal value, or best-use case … and then ‘other’ options which aren’t always as desirable. (will make that a little more clear in how the article is worded)

Even if you fly 1 megametre approx 30 times a year it’d still take you 20 years to accumulate enough air miles to buy this car outright.

What’s the difference to the news from the end of August? (in German)
Can’t find a real difference.