Report: Fisker To Be Renamed Elux; Higher Priced Karma To Launch In 2016
What a mess.
Really, what else can you say?
Reports have surfaced that Fisker Automotive’s parent, Wanxiang has decided to rebrand the extended range car maker as “Elux” – which kind of sounds like an electric reclining chair, or vacuum cleaner from the 80s to us.
Not only that, but the Fisker Karma, that was set to re-launch in “early 2015“ has been delayed significantly.
Which isn’t a big surprise to us (or to anyone following the company’s progress) considering Valmet Automotive dismantled the assembly line for the car in December due to the lack of progress hashing out a new production deal with Wanxiang. Tricky to relaunch a car without any assembly facilities.
The new date? Mid 2016.
But wait, it gets better.
A Reuter’s exclusive says that the re-launched Karma will be priced 20% higher than it was when it was last being produced in 2012, at around $135,000.
As for any hope of a refreshed package as part of the new Karma, that seems unlikely, as one of the “sources” told Reuter’s that “the revived Fisker car likely would be based heavily on Henrik Fisker’s original Karma design,” but that Wanxiang is spending “millions” to update the car’s hardware to enable it to better compete with newer vehicles.
Unfortunately in automotive terms, “millions” invested in catch-up/development money is basically equal nickels in loose change.
Categories: Fisker / Karma