Fisker Automotive Changes Name To Karma Automotive, Launches New Site

OCT 1 2015 BY JAY COLE 19

Karma Automotive Introduces/Explains Its New Branding

Karma Automotive Introduces/Explains Its New Branding (via Karma Automotive)

Fisker Automotive Is No More

Fisker Automotive Is No More

The rumor of Chinese part giant Wanxiang designs on changing Fisker Automotive’s name and brand logo is nothing new – but now it is officially official.

Fisker Automotive is now Karma Automotivecomplete with new logo.

Karma Automotive says that the new name is “relevant to both the old and new brands, while providing an aspirational message which embodies the company’s purpose.” 

Given the extremely close name association with the former company’s lone product – the extended range, plug-in Karma sedan, it sounds more likely to us that Wanxiang grew tired of securing long-term rights to use Henrik Fisker’s name on the brand.

New Karma Automotive Logo

New Karma Automotive Logo

The new company, also features a slick new website – Karma Automotive, unfortunately it is a little light on any new details, but the company still plans on building new, updated versions of the original Karma at their 550,000+ square-foot assembly factory in Moreno Valley, California next year.

Previous statements from Jim Taylor – Chief Marketing officer of then then named Fisker Automotive,  said that the Karma would be re-launching in mid-2016, of which we had (and still do) have some doubts about whether that is a sufficient amount of lead time for production.

Wanxiang Has Said It Still Plans To Produce The Atlantic. Will It Now Be Called The Karma Atlantic?

Wanxiang Has Said It Still Plans To Produce The Atlantic. Will It Now Be Called The Karma Atlantic?

The exec told Bloomberg this time around, that Wanxiang boss, Lu Guanqiu is committed to the brand.  More or less.

“He’s in this for the long haul,” said Taylor. “He also doesn’t want to lose a fortune.” 

While Chief Executive Officer Tom Corcoran added:

“You can’t be focused on the short term with this.  Chairman Lu has great vision and he is very committed to batteries and the electrification of cars.”

Mr. Taylor also noted that the new updated Karma Karma (probably not the actual name – editorial license at play), will have about 50 miles (80 km) of all electric range, and 350 miles (565 km) of total range.

The old Fisker logo has now been redesigned and replaced with the new name and brand logo for the front of the car.  Pricing of the Karma² (we could do this all day) will reportedly begin at around $115,000.

Bloomberg, Automotive News, hat tip to sven!

Categories: Fisker / Karma

Tags: , ,

Leave a Reply

19 Comments on "Fisker Automotive Changes Name To Karma Automotive, Launches New Site"

newest oldest most voted

Henrik Fisker is no longer part of the company. It would be a bit silly to keep his name on the letterhead.

Karma is a good name, and it’s a nice looking car. Unfortunately, there may not be much of a market for it.

Oldsmobile kept the name after firing R.E. Olds, who had to name his new company REO.

They could call the first car the Karma Chameleon.(cue Boy George music)

The Fisker Karma is actually called the Khameleon in Grand Theft Auto 5

So is the ‘Atlantic’ ever going to ship?

Welcome to Karma Dave…. Dave what are you doing please don’t unplug that!

With the the downturn of the Chinese economy, I’m not expecting to see the Karma again. Plus, it just seems irrelevant now. There are plenty of immensely capable plug-in hybrids from established manufacturers, and they don’t carry the baggage of being a failed company. It was a beautiful car, but it’s just a pretty piece of auto history now.

I agree. The market for electric supercars has only gotten more crowded since the first, failed attempt to market the Karma. This attempted revival seems to be throwing good money after bad.

I wish the new Karma company luck, but realistically I don’t see a path to success for them.

They could name a new car a Karma Sutra.

and it offers room for a queen size mattress in the back

Time to release the “Karma Phoenix” – rising from the ashes. Picture below is of the Newark, NJ site of many burned Karmas during superstorm Sandy.

Maybe they should just focus on a simple long range BEV and go after Tesla sales. Do they have the engineering ability to do an EREV?

Yeah, it seems crazy for a non conventional automaker to try to build PHEV/EREV. That is way too complex. They should just build a BEV. That’s where China’s strength is anyway . . . massive battery factories.

it’s mildly interesting to see how this mess keeps getting dragged out.

Baaaaaaaaad Karma…if you ask me…

Well, the only advantage I see in this is it IS a nice relatively clean way for a Chinese company to enter the hard-to-crack US auto market. Let’s face it, would you rather buy a new Karma, or BYD’s first offering in the US? Still, I think this might be too little too late … but I wish them luck.

I think the car will do well. For those here who say it isn’t needed or wanted in the market, I can say from personal experience… The Karma is one of my favorite cars I have ever owned. Yes, I realize the media is full of information to the contrary, but I have been driving my Karma for 3.5 years with absolutely no issues. I own 10 other cars, including Porsche, Aston Martin, McLaren, Etc, but love my Karna as much as anything I have ever driven. I, for one, am extremely oprltimistic about the return of this unusual, comfortable, beautiful car. You will find a similar attitude of most of the people who own and drive these cars. A million people who have never driven it have negative opinions, but they have minimal actual experience with the Karma. Talk instead to someone who actually has lived with one.

My interest is whether they’ll scale back the grand plans and focus on becoming a profitable boutique automaker, or if they’re going all out for large scale production.

BMW has only recently started going electric leaning hybrid in their primary product line; perhaps if Karma can go “seriously electric, but still hybrid” there may be a place they can wedge themselves into before other auto makers get there.

I expect that before long, they’ll announce they’re “focusing on the Chinese market first” and disappear from North America for many, many years.

It seems that throwing money at making luxury EV’s is the new trend amount Chinese billionaires. Anyway this is more useful to society than buying megayachts.