Fiat 500e Pricing Is A Pleasant Surpise At $32,500, Leases From $199/month

APR 13 2013 BY JAY COLE 18

The Fiat 500e was supposed to be just a compliance car, so when Fiat announced their all electric car would be offered at $32,500 we were more than a little surprised.

Then they took it one better and offered leases from $199/month with only $999 at signing.  That financing option is in base 2013 Nissan LEAF territory.

Fiat 500e Seems To Have It All.  Great Styling, Good Range...And Decent Pricing

Fiat 500e Seems To Have It All. Great Styling, Good Range…And Decent Pricing

…and the Fiat 500e is far from a base Nissan LEAF.

Just in case you were wondering how the 500e’s price stacks up against the gas-burning Fiat 500, check out this quote from the automaker’s press release:

“The Fiat 500e is priced at $32,500, which includes a $700 destination charge. However, eligible California residents may be able to purchase the 500e for as low as $20,500, after federal credits, state incentives and FIAT rebates are included. That’s about $200 less than the current starting price of a comparably-equipped Fiat 500 Lounge with a gas engine.”

The 500e has a  capable 83 kW (111 hp)  electric motor that delivers 147 pound-feet of torque, powered by a 24 kWh lithium battery.

Charging is of the 6.6 kW variety, so a full charge takes only about 4 hours to achieve, and the battery has an active management system  (liquid-cool/heat).

The Fiat also has received a very impressive, and now class leading, 87 mile EPA rating on the car.

“Fuel” efficiency ratings for the Italian EV are 116 miles per gallon equivalent (MPGe) in the city and 100 MPGe on the highway.  Other notable electric cars (and their ranges) that the Fiat 500e is priced against are: Nissan LEAF – 75 miles, Smart Fortwo – 68 miles,  Honda Fit EV – 82 miles, Focus Electric – 76 miles, and the Mitsubishi i-MiEV at 62 miles.

2014 Fiat 500E Interior - "Back To The Future"

2014 Fiat 500E Interior – “Back To The Future”

Even inside, where you would expect the interior to be rather spartan given its price-point, buyers should be surprised with Fiat’s well appointed “retro-futuristic design.”  The 500e dash console sports a 7-inch thin-film transistor (TFT) display with navigation.  Also included in the package are premium front heated leatherette/cloth seats.  An excessively long list of other features can be found here.

“With unique Italian style, industry-best highway MPGe rating and class-leading combined driving range, we know we have a great car in our hands,” said Tim Kuniskis Head of FIAT Brand North America. “Now our task is to simplify the customer’s experience and make sure that people know how easy and affordable it can be to own our electric Cinquecento.”

So is the Fiat 500e still just a compliance car?  Or has Fiat/Chrysler just learned from the limited-run woes of Toyota and Honda (with the Rav4 EV and Fit EV respectively), who thought they could pricetheir electric vehicle’s high, due to their exclusivity, and still sell out of.

Well, plans have not changes as of now, and the Fiat 500e is only available in California, at Fiat’s 25 dealers across the state.

Buyers in California will of course gain the additional $2,500 state incentive credit, bringing the effective price down to $20,500, as well as receiving as Fiat’s commitment (called the Pass program) to provide 12 free days of rental cars per year; for those times their EV’s 87 miles of range is not sufficient.

The Fiat 500e goes on sale this summer…we think at $32,500 and $199/month, it should be a big hit.

Consumer’s Report also filed this quick and tidy “first drive report” earlier this year:

Read the Fiat 500e media release here.

Gallery: Double Click to Enlarge

Categories: Fiat

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18 Comments on "Fiat 500e Pricing Is A Pleasant Surpise At $32,500, Leases From $199/month"

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This is good. This should leave GM with no doubt about where the Spark EV needs to be priced, and some messages about where the Volt needs to be priced in a 2014 market. Who would have thought that Fiat might have been the sleeper to confirm a solid floor price for a EV. With some hints from the Renault Zoe of course.

Fiat has been clear that they are selling these at a loss. So grab your Fiat while you can, as it really will be a limited production run.

Hmmm … how exactly is the Fiat confirming the solid floor price for an EV when it is more expensive than Leaf ?

A sexy, sporty, OEM, EV. Sorry Nissan, this one is not an office cubicle. 🙂

Besides the Rav4 EV in California, Toyota needs to get in the EV game. I think they are going to be left behind soon.

Sadly, Toyota has pretty much confirmed that they are not participating in the EV game for the short term. They love their hybrids too much I guess.

No QC (quick charge) on the 500e. That’s a show-stopper. I’m doing a 200 mile trip today in my LEAF thanks to QC’s.

This will be a hit in Cali. They have priced it right. How many are they building?

This just might be te EV that gets things going because it has everything in the perfect package.

When will Chrysler get into EVs. They are the only ones sitting this out.

“The 500e dash console sports a 7-inch thin-film transistor (TFT) display with navigation”

I don’t see it in the pic at the top. Where/what is it?

Wait, i think i see it in one of the other photos. I thought that was just a shot of someone who stuck a Garmin in there. Is that what it is?

I like it a lot … but like other coupes with only two doors, it’s not really made to carry 4 people, even two small kids might be kicking into the seats in front. With that in mind, I don’t see this vehicle as much better than a Smart ED, but $7k more to own. Maybe it’s a little more unique and perhaps not so inconvenient as a pure 2-seater, but if you’re on any sort of budget and don’t really need the 4 seats (which if you did you’d go for the iMiev), the Smart seems like a better choice.

I think you missed the fact that it has the longest range of any OEM, EV, other than Tesla?

Yeah, like I said, I find it somewhat appealing. But price isn’t one of them. I mean, it’s a two-door hatchback, I’m sure NO adult could sit in the back behind me (yes I’m 6’4″, but it’s actually possible in my iMiev). I just see it competing more with the Smart ED, and for $7500 more, it doesn’t fit my description of a “pleasant surprise” price as the title of the article states. For the same price you can get a Leaf, which I think has a lot more utility, most of the fun, and only a little bit less range.

As a retired boomer lusting after the fun, tiny Eurocars of my youth + wife + groceries, and 30 miles from most places….this is perfection.

The only thing better would be this.

Turn on the air/heat/heated seats and your range drops to 2 miles LOL

To alleviate range anxiety , A limo-liberal could get one for the kids to tool around the property on.
All while the parents create a carbon footprint as big as the rest of the city combined.

I waited for the Volt from 2007 to 2011.
I’ll wait for GM’s 200 mile EV.


In California with the extra $2,500 tax credit, how does the effective price get to $20,500? Or are you using the proposed $10,000 federal tax credit in the equation? Did I miss something?