Fiat 500e Posts Big July Sales Result, Takes All-Time “First Month” Scorecard Lead


Fiat 500e - A Sell-Out For 2013 Before The First Car Was Delivered

Fiat 500e – A Sell-Out For 2013 Before The First Car Was Delivered

The number of plug-in choices For Americans expanded around July 15th of last month when the first Fiat 500e found its way to a new owner in California.

The Fiat 500e Gets 87 Miles Of EPA Rated Range From Its 24 kWh Battery

The Fiat 500e Gets 87 Miles Of EPA Rated Range From Its 24 kWh Battery

What we didn’t know until recently, was how many electric Fiats were sold in total as Chrysler “pulled a Tesla” on the industry and has said they won’t disclose 500e sales numbers.  And we quote direct from Fiatsler:

“We haven’t been breaking out sales of the various Fiat 500 models. That may change down the road, but for now we’re just reporting 500 and 500L sales…”

That being said, “thanks” to a fairly serious half shaft separation issue that forced the recall of 270 cars on Wednesday, we can closely forecast a fairly exact number of 500e vehicles sold in July at about 150 units.  There was about 3 dozen cars reportedly not affected by the recall.

To put that in context, that is a very high number of  EVs to be sold in half of one month for Chrysler, as they are basically looking at the car as an answer to CARB compliance.

Credit is mostly due to a very attractive lease offer of $199/month for the 87 mile all-electric car.   And according to Jason Stoicevich, president and CEO of the Fiat North America the car  is a sell-out for the rest 2013.

“We’re pretty much sold out for the year.”

Naturally, the next question is how many cars is Fiat importing from Mexico this year that constitutes a sell-out?  No one is saying.  However, judging from the amount Fiat shipped out the first month, and first-run production estimates from Mexico, the magic number seems to be about 800.

And because we love to track all the sales stats we can…even the obscure ones (that no one should take too seriously), InsideEVs proudly presents:

The Top 9 All-Electric Cars Debut Month Sales Results!

  1. Fiat 500e From The Inside

    Fiat 500e From The Inside

    Fiat 500e – 150* (July 2013)

  2. Mitsubishi i-MiEV (then just the ‘i’) – 80 (Dec 2011)
  3. Toyota RAV4 EV – 61 (Sept 2012)
  4. Smart ED – 60 (May 2013)
  5. Chevrolet Spark EV – 27 (June 2013)
  6. Nissan LEAF – 19 (Dec 2010)
  7. Tesla Model S – 12 (June 2012)
  8. Honda Fit EV – 7 (July 2012)
  9. Ford Focus Electric – 2 (Jan 2012)

Who is the main competition for the Fiat 500e?

It has to last month’s newcomer – the Chevrolet Spark EV, which starting from $27,495 and also sports a $199 lease offer (…that you can actually acquire).  We previously did a little head-to-head comparison of the two cars – you can check that out here.

Below:  Fiat 500e Gallery (double click):

Category: Fiat, Sales

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13 responses to "Fiat 500e Posts Big July Sales Result, Takes All-Time “First Month” Scorecard Lead"
  1. Assaf says:

    ….now if they can just keep their cars together in one piece for long enough, they will surely become the new EV flagship 😉

    1. Rick Danger says:

      LOL, yeah, if you subtract the broken ones that leaves 36. Nice going Fiat, way to prove that you fixed your quality issues 🙂

  2. Brian says:

    Why is the Mitsubishi at #9 with 80 units? Am I reading that wrong?

    1. Eric Loveday says:

      Slight formatting issue… Mitsubishi is #2…You guys are all correct. Fixed now

  3. evnow says:

    How many Mini-E and ActivE were delivered in their first months ?

    1. Eric Loveday says:

      We didn’t include any experimental vehicles in this list…Only production ones this time around.

      1. evnow says:

        What’s the difference between “experimental” conversions and “production” conversions that sell about the same ?

  4. Rick Danger says:

    OK Jay… if the i-MIEV sold 80 it’s first month, shouldn’t it be in 2nd place instead of last?

    Not to mention, cars only sold in 1 or 2 states don’t count AFAIK.

    1. Rick Danger says:

      AFAIC* (edit function? we don need no stinking edit function)

  5. kdawg says:

    The Spark EV didn’t have a full month when it debuted (only 2 weeks or less i think). In its first full month, it sold 103 units.

  6. Spec says:

    I hear the early adopters got shafted.

    1. tabaird says:

      Half shafted.

  7. EV says:

    smart ed is the best