Fiat 500e Posts Big July Sales Result, Takes All-Time “First Month” Scorecard Lead
The number of plug-in choices For Americans expanded around July 15th of last month when the first Fiat 500e found its way to a new owner in California.
What we didn’t know until recently, was how many electric Fiats were sold in total as Chrysler “pulled a Tesla” on the industry and has said they won’t disclose 500e sales numbers. And we quote direct from Fiatsler:
“We haven’t been breaking out sales of the various Fiat 500 models. That may change down the road, but for now we’re just reporting 500 and 500L sales…”
That being said, “thanks” to a fairly serious half shaft separation issue that forced the recall of 270 cars on Wednesday, we can closely forecast a fairly exact number of 500e vehicles sold in July at about 150 units. There was about 3 dozen cars reportedly not affected by the recall.
To put that in context, that is a very high number of EVs to be sold in half of one month for Chrysler, as they are basically looking at the car as an answer to CARB compliance.
Credit is mostly due to a very attractive lease offer of $199/month for the 87 mile all-electric car. And according to Jason Stoicevich, president and CEO of the Fiat North America the car is a sell-out for the rest 2013.
“We’re pretty much sold out for the year.”
Naturally, the next question is how many cars is Fiat importing from Mexico this year that constitutes a sell-out? No one is saying. However, judging from the amount Fiat shipped out the first month, and first-run production estimates from Mexico, the magic number seems to be about 800.
And because we love to track all the sales stats we can…even the obscure ones (that no one should take too seriously), InsideEVs proudly presents:
The Top 9 All-Electric Cars Debut Month Sales Results!
Fiat 500e – 150* (July 2013)
- Mitsubishi i-MiEV (then just the ‘i’) – 80 (Dec 2011)
- Toyota RAV4 EV – 61 (Sept 2012)
- Smart ED – 60 (May 2013)
- Chevrolet Spark EV – 27 (June 2013)
- Nissan LEAF – 19 (Dec 2010)
- Tesla Model S – 12 (June 2012)
- Honda Fit EV – 7 (July 2012)
- Ford Focus Electric – 2 (Jan 2012)
Who is the main competition for the Fiat 500e?
It has to last month’s newcomer – the Chevrolet Spark EV, which starting from $27,495 and also sports a $199 lease offer (…that you can actually acquire). We previously did a little head-to-head comparison of the two cars – you can check that out here.
Below: Fiat 500e Gallery (double click):