Electric Orange is the color of choice for early Fiat 500e buyers.
Black, white and two shades of silver/gray were the other available choices, but the look-at-me orange came out on top.
We can’t say that’s unexpected though. It’s often the case that “early adopters” like to stand out a bit and Electric Orange is the only 500e color that screams for attention.
Jason Stoicevich, head of the Fiat USA, told USA Today:
“We stand out.”
Fiat sells the 500e on “style points,” says Stoicevich, a statement with which we agree.
It’s not like the 500e isn’t a capable electric machine. In fact, it’s one of the best electrics out there. But choosing the 500e over the Spark EV or Fit EV likely come down to style and the 500e has it.
Stocievich told USA Today that Fiat is pleased with early sales of the 500e, though he didn’t disclose a precise figure. But we’ll son have that figure when our monthly plug-in vehicle sales scorecard comes out on August 1.
Source: USA Today