Ferrari Still Doesn’t “Believe in the Electric Cars”

Ferrari

AUG 30 2013 BY ERIC LOVEDAY 8

“I don’t believe in the electric cars, but I strongly believe in hybrids,” says Ferrari Chairman Luca Cordero di Montezemolo.

LaFerrari Hypercar is a Mild Hybrid

LaFerrari Hypercar is a Mild Hybrid

 

And by hybrid, Montezemolo isn’t talking ones that plug in.  Rather, Ferrari’s chairman means more vehicle likes LaFerrari, a mild hybrid that packs a huge punch.

The 963-horsepower LaFerrari is sold out, but it competes is a growing segment of high performance hybrids, which will soon include the BMW i8 and Porsche 918 Spyder (both of which are plug-ins).

For Ferrari, it’s all about making money.  As Montezemolo says, “I want to have different Ferraris for different Ferraristi.  We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.”

Cutting emissions and being green isn’t part of Ferrari’s goal, as is witnessed in LaFerrari, a vehicle that pairs two electric motors with a 12-cylinder gasoline engine to pump out more horsepower than road-going Ferrari ever made.

Source: Bloomberg

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8 Comments on "Ferrari Still Doesn’t “Believe in the Electric Cars”"

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scott moore

Well. Ferrari doesn’t have much competition in the “trophy car for rich guys” market now do they?

Open-Mind

There’s Rimac:

http://www.greencarreports.com/news/1083385_rimac-concept-one-electric-supercar-vs-ferrari-458-guess-who-wins

0 – 60 MPH in 2.8 seconds. It’s faster and cheaper than what Ferrari is working on.

krona2k

They might not believe now but they’ll have to eventually or die.

Electric!

he doesnt believe in whats taking over the automobile industry, poor guy

Spec

The market seems to think otherwise. Tesla motors is now worth some 10 times Ferrari. LOL.

Spec

BTW, you need to realize that most of Ferrari’s business these days comes from multi-millionaire mid-East oil sheiks looking to buy toys. They are probably not that interested in EVs.

Jeff D

That’s why they have a Ferrari theme park in the Middle East.

Jeff D

Just because he doesn’t believe in electric cars doesn’t mean they don’t exist.