Ferrari CEO Marchionne Says Automaker “Needs” Formula E Involvement

7 months ago by 3

Sergio Marchionne

Ferrari ‘Needs’ Formula E Involvement – Marchionne

Ferrari CEO Sergio Marchionne has indicated once again that Ferrari will become involved in Formula E in the near future.

Spark Racing Technology SRT05e

He claimed that the famous Italian brand ‘needs to be involved’ in the all-electric series. Ferrari first became linked to a potential Formula E campaign last November, but Marchionne’s latest comments indicate a more explicit desire to follow several other prestige manufacturers in committing to a program.

“We need to be involved in Formula E because electrification via hybridization is going to be part of our future,” Marchionne told Auto, the FIA’s official magazine.

“Hybridization is crucial to Ferrari. There is no denying that regulations put us under pressure, but we could reach those targets in other ways.

“The challenge is to benefit from hybridisation not just in terms of emissions reduction, but also performance. We have already developed a hybrid supercar, La Ferrari, and on future Ferrari models we will leverage new technologies as well as electrification.”

Ferrari is thought highly unlikely to become a full blown manufacturer until at least 2022 but could enter into a partnership where its branding accompanies a private team.

This is most likely to be through the FIAT name, the brand having recently unveiled the all-electric 500.

Ferrari currently has a partnership with Russian cybersecurity giant Kaspersky, a company known to be ambitious in developing its racing involvement and understood to have looked at Formula E recently.

As well as appearing on the Ferrari F1 car as a sponsor, Kaspersky Racing enters GT3 cars in the Blancpain GT Series, including one for former Ferrari F1 driver Giancarlo Fisichella. Kaspersky also sponsors Ferrari Driver Academy members in F2 and GP3.

An entry as a 12th Formula E team in 2019 could be a possibility.

Formula E boss Alejandro Agag would not be drawn on potential movement on Ferrari involvement in the championship, but did tell that he thought “it was time Mr. Marchionne and I met.”


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3 responses to "Ferrari CEO Marchionne Says Automaker “Needs” Formula E Involvement"

  1. georgeS says:

    What an idiot. I thought he hated being forced into making EV’s.

  2. Terawatt says:

    Ferrari is obviously not your run-of-the-mill regular car brand, and it’s not difficult to understand why it’s so conservative. But even so, if we take Sergio’s comments at face value, it seems pretty clear they still don’t really get it.

    Hybridization is a part of their future?!? Anyone with half a brain can see that all-electric propulsion will *replace* fossil fuel propulsion before mid-century. And my guess is it will be as dominant as internal combustion has been until the end of the 21st century, and maybe even beyond.

    It is of course impossible to make accurate predictions multiple decades into the future. Technological development is driving change ever faster, and it isn’t completely inconceivable cars will, for example, be replaced by something like drones/quadricopters/flying cars before the end of this century – given an abundance of clean energy…

    But there is zero doubt that Ferrari too will either go electric or go into the history books. It doesn’t matter what Ferrari does in terms of the environment, because their cars are so few, but EVs happen to be far superior to ICE in so many other respects that it will completely replace it. Already Tesla is embarassing many of Ferraris products – when their comfy family SUV is difficult to beat in a race to 60. And EVs will get better much faster than ICE for at least a couple of decades more…

    Does Ferrari see the writing on the wall? I think so. They simply can’t speak honestly about it, yet. And that’s ok if you ask me.

  3. wavelet says:

    I think it’s about equally likely that Ferrari will disappear as it will go electric. Very few of the multitude of small independent sportscar makers that existed in 1960 still exist, and you need far less than the fingers of one hand to count those that are still independent. It’s simply too expensive to fund car development without a lot of sales.

    BEV drivetrain performance will need a LOT less expertise than ICE to tune for racing, and market differentiation will be yet more difficult. Some of the badges will be retained simply as names for more expensive trim levels (like Maybach), but they won’t be different cars in any meaningful sense.