The expensive ($75,995 MSRP) is seeing its price slashed by up to $13,600, according to various reports on GM-Volt.com.
Per an email sent from a Cadillac dealer in Florida:
"We just got $12,000 off incentives on the purchase of a new Cadillac ELR. Plus you get a $7500 tax credit! If you have not seen or driven this amazing vehicle, you need to come in and test drive one. This is the New electric vehicle from Cadillac, and it not only will save you a bundle at the gas pump, but it looks and drives amazing, Stop in today for a test drive."
But $12,000 off is just the tip of the iceberg. A dealer in Austin, Texas offers this $12,000 off, plus it claims to be "flexible on the pricing."
Meanwhile, in Maryland, a Cadillac dealer is offering "at least $13.6k off MSRP on the 3 ELRs they have in stock," plus the $7,500 federal tax credit and "USAA insurance credit, military discount..." and so on.
As the GM-Volt.com post states:
"So in MD, a $77.7k ELR is already down to $64k without any haggling. If you subtract the $7.5k fed credit and $2k state tax credit, you're down to $54.5k bottom line..."
Weak sales of the Cadillac ELR have no doubt contributed to this downward pressure on pricing. How low will it go?