FAW To Launch Luxury EV Brand Gyon In LA This Month


On August 8th in Los Angeles the world will see the launch of a new luxury EV brand from China “for the new generation of global customers” – Gyon.

Gyon is related to First Automotive Works (FAW) with backing from Sitech Electric Automobile. The first concept model was designed by the Gaffoglio Family Metalcrafters.

It’s expected that range will be one of the highest at 435 miles (700 km) on a single charge. Combined with 0-62 mph (100 km/h) in under 4 seconds it could be considered a sports car.

According to Autoblog, autonomous driving features using tech from Bosch will be part of the luxury experience.

“Although GYON is a new brand, it not only gets huge support from its investor Sitech Electric Automobile, which is one of the fastest growing electric-vehicle companies in China, but is also¬†going to initiate a design collaboration with a world-class design team: Gaffoglio Family Metalcrafters. The launch press conference of the new brand will take place on August 8, 2018, in Los Angeles.”

“The design of first concept car will be conducted by Gaffoglio Family Metalcrafters, Inc. (GFMI). GFMI has cooperated with the world’s largest automotive manufacturers, such as Mercedes-Benz and Maybach, to build up many outstanding concept automobiles. With more than 30 years’ experience in design, engineering, prototyping, and manufacturing of vehicles, GFMI has grown to become a world leader in the automotive industry. As the top concept car design and manufacturing company in the world, GFMI will fully support the innovation of the electronic vehicle with its high-quality services.

Also at the ceremony, the leading team in Sitech, including CEO Jacky Xian and COO Joe Chao, will also present their insights about the electronic vehicle from their ample experience in the automobile industry, and will share their strategic plan for the whole electronic vehicle ecosystem.”

Source: Sitech Electric Automobile via Autoblog

Categories: China


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9 Comments on "FAW To Launch Luxury EV Brand Gyon In LA This Month"

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Wonder why Chinese based EV companies are launching their cars in USA instead of locally especially when production of such cars are at least 2 or so years away?. Not that they are hard up for funding since they are typically well funded in China initially.

Well, they have a separate luxury brand in China, that is apparently going into EVs massively as well: https://insideevs.com/faw-luxury-division-will-launch-15-battery-electrics-by-2025-including-one-in-2018/

Chinese companies want to enter the US market. They take the cue from Japanese in the 70′ and Koreans in 90′ .

Beautiful design, the problem will be the price, I supposed it’ll be quite expensive.

Looks like another sportback like Model-S, but these vehicles have a very high price tag and that may discourage buyers. Lets see what turns out.

I think the fact that they are Chinese will be a bigger problem, it’d be like buying a car from Russia in terms of brand trust

There are so many Chinese based EV companies investing billions into their venture, eyeing the global market and probably not understanding the intricacies of customer tastes, values and focus. It took the Koreans decades in Kia and Hyundai even with GM’s tech to support their cars. Unknown brands are going to get through the same cycle. So unless they are willing to spend in excess of $5B in the next 3 years, they will not make it. As in cellphones, Chinese vendors fare much better in European markets and Asian markets than the US market. Considering Tesla is so strong in the US market, these no-name newbies ought to stay away for their own good, I reckon!.

They have one huge problem, Americans don’t exactly trust Chinese products

GYON has no Co. website up yet,