Exclusive: Audi R8 e-tron Not Offered In U.S.

JUN 8 2015 BY ERIC LOVEDAY 20

Audi R8 e-tron

Audi R8 e-tron

Audi R8 e-tron

Audi R8 e-tron

Interested in ordering the Audi R8 e-tron? If you reside in the U.S., then you’re out of luck.

Though Audi has confirmed that the all-electric R8 e-tron will be built in limited quantities (special order only), none of those electric R8s will be U.S-bound.

Information of this decision to restrict sales to Europe comes to us via a sales manager at an Atlanta-area Audi dealership.  When an InsideEVs contributor inquired about the R8 e-tron, the dealer informed him that the vehicle will be offered, but not in the U.S. and that it can’t be ordered here.

The dealer closed by suggesting that if you’re interested in a pure electric performance car and reside in the U.S., then for now Tesla is likely the best option out there.

Officially, Audi never stated if the U.S. would be included in R8 e-tron sales. Here’s what Dr. Ulrich Hackenberg, Member of the Board of Management at AUDI AG for Technical Development, stated a few months back when announcing the launch of the electric R8:

“My Board of Management colleagues and I appreciate that many of you are awaiting news on our fully battery electric vehicle, the Audi R8 e-tron.”

“In recent months, I have had a very close look at these electric high-performance sports cars with my team The latest development work is very convincing. We have increased their range from 215 to approximately 450 kilometers, which is a decisive step towards everyday practicality. This significant step is the result of progress with battery technology and a revised package with a considerably higher power density. In brief: We combine power and stamina. We have made significant efficiency gains with mechanical as well as electrical and electronic components of the R8 e-tron. The drivetrain is more efficient and onboard electricity consumption has been considerably reduced due to optimizing the power electronics. I am very proud of these achievements of my team.”

“The Board of Management of AUDI AG has decided to offer the next-generation R8 e-tron as a manufactured sports car upon customer request. And we will make intensive use of the next generation of the R8 e-tron as an open technology carrier and working instrument for our engineers to test and further develop technologies for the future.”

Here are full details (minus pricing, which is still unknown) on the R8 e-tron that we won’t be getting in the U.S.

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20 Comments on "Exclusive: Audi R8 e-tron Not Offered In U.S."

newest oldest most voted
CT200H

they should put out another press release!

Are electric car is better than all others ,
but you cant buy one.

What a joke

Andrew S

Our electric car**

David Stone

Very much a joke.

Evs of all kinds sell much better in the us than here in europe.
They must not want to sell it, or are very ignorant of the market.

James

It has occurred to them that in the US the lack of a quick charging infrastructure will stand out too much against Tesla. While this won’t be important for the R8 sold in limited quantities, it will start to build the dangerous mindset that if you want to be able to drive anywhere in the US in your EV, Tesla is the only game in town, irrespective of how much you spend.

In other words, let’s not highlight that we’ve already lost the race to practical electric cars, now if Tesla can only crack the affordable end of things Audi will really have some catching up to do. They know this, but they’d rather no-one else did!

Big Solar

we dont need this car here or anywhere…

Someone out there

Why do you develop a product and then refuse to sell it despite there being a demand for it? Well ok if it’s some kind of compliance thing but that’s not the case here.

miggy

Totally agree with you “Someone out there”, It’s just like Tesla not selling their cars in New Zealand.

ja

Would Never Buy Any Audi Never anyway., .They Can KEEP THEM ALLL!. Owned a AUDI 5000 that accelerated by itself …It Did no damage Cuz I hit the Brake as I shut off the engine.& Stayed on The Brake!.They Denied It! & Refused To Even Talk about it..They told me., Not To ever say That! “NO SUCH THING HAPPENED”…..You Know what Else Will NOT EVER HAPPEN??…, Me ever buying Any JOKESWAGEN PRODUCTS!!EVER !!NEVER!!!

Speculawyer

Accelerates
Under
Demonic
Influence

Big Solar

german cars are the worst there are…..

islandboy

Apparently, the good Dr. Ulrich Hackenberg, doesn’t see any merit in the Tesla approach of using compelling, highly desirable products, targeted at early adopters with significant disposable income, to finance the development of revolutionary technology!

Probably wouldn’t work! Look at how poorly Tesla sales have done! /sarc

Speculawyer

Etron continues its history of being endless vaporware.

mustang_sallad

The A3 e-Tron was the 4th best selling PEV in Germany in April.

http://insideevs.com/plug-car-sales-germany-88-april/

Volkswagen Golf GTE – 277*
BMW i3 – 219 (97 BEV + 122 REx)
Mitsubishi Outlander PHEV – 202
Audi A3 e-tron – 192
Renault ZOE 86
Tesla Model S – 86
smart fortwo ED – 84
Volkswagen e-Golf – 75
Kia Soul EV – 71
Volkswagen e-up! – 71
Volvo V60 PHEV – 65
Mercedes B-Class ED – 49
Nissan LEAF – 36

pjwood1

Just another German head fake. I think lithium ion batteries just got cheaper than diesel exhausts. Have at it.

Nix

Meh. They aren’t going to sell it in the United States for the very same reason we can’t get a ton of other exotic import cars.

They don’t want to pay to have complete cars crash tested to meet US safety requirements.

This has absolutely nothing to do with it being electric, or having batteries, or Audi not being serious about EV’s, or anything green at all.

Think I’m wrong? Personally deliver your letter of disagreement to me in an Audi RS3 Sportback, Audi S1, or Volkswagen Scirocco (new body), or VW Polo, and we can talk.

In the United States, the Audi/VW/Seat/Skota/Bentley/Bugatti/Lamborghini/Porsche/Shanghai Volkswagen corporation actually only sells a tiny fraction of the cars they build around the world. Adding one more model to that list is truly a non-newsworthy event.

Jeff Songster

Head fakes r US… so first it was CCS… CHAdeMO not good enough… now this car can’t compete head to head with Tesla… so oh well… gotta keep my Model X plans in place.
Sad that so many other car makers were caught out by the idea that cool, powerful EVs might work.
I hope Tesla and Nissan eat their lunches, since they seem afraid to actually compete. CCS hurdles… compliance cars…. what a waste. What a crock.

Rich

I used to get annoyed by manufacturers not selling their cars in the US or more specifically, not selling in all US States. For all those manufacturers selling compliance cars and treating the rest of us like second class citizens … take a flying leap. I will NEVER buy your brand of car in my life. I’ll spend every chance I get talking someone out of buying your products. For those upset by these compliance car manufacturers … I say Get Even. Don’t ever give them a dime of your money.
In regards to the R8 e-tron, I wouldn’t sell it in the US either. It looks like a rocket, but costs more than and is slower than a full sized 4 door Tesla sedan. How well do you think that will go over.

Lensman

“We have made significant efficiency gains with mechanical as well as electrical and electronic components of the R8 e-tron. The drivetrain is more efficient and onboard electricity consumption has been considerably reduced due to optimizing the power electronics.”

I wonder if Audi Marketing actually ran that past Engineering before they decided to make that part of the advertising.

Electric drive trains, including power electronics, in modern well-designed EVs are highly efficient. The only way to significantly improve efficiency is if the older version was badly designed. Does Audi really mean to tell us that their electric drive tech was actually that inferior until quite recently?

*snicker*

Scott

What’s with your constant negativity of everything that isn’t Tesla? So many armchair engineers. It depends on what Audi seems as “significant”. For all we know, 5% efficiency improvement in the controller is deemed as significant.

Jack

Well, just translate the french word étron and you know what the gasoline driven engineers at Volkswagen/Audi think of EV’s.
Here in Germany VW/Audi/BMW is doing as much as they can to slow down EV’s, whilst Merc. is more or less just ignoring it. I wouldn’t trust anyone of them, not anymore. Actually my money got to Renault for a Zoe (practical smaller car with Leaf range and 43KW AC charging capability, perfect for my wifes daily trips and some weekend trips) and a Twizy (funny little ride, perfect for my 20 mls day to day trip to work) and once Tesla starts selling Model 3 in Germany, it may be added to our car pool as well. Pure Electric is the future!