In Norway, 9 Of The 10 Best-Selling Cars Were Electrified In 2016

MAR 3 2017 BY MARK KANE 23

BMW i3

Passenger plug-in electric car sales in Norway increased last month by 12.2 percent to 3,915, reaching 33.2 percent market share.

Passenger registration breakdown:

  • BEVs (1,862 – down 3.4 percent and 15.8 percent market share) + 503 used and 42 vans (32 new and 10 used)
  • PHEVs (2,053 – up 31.3 percent and 17.4 percent market share)
  • FCVs (2)

Combining plug-ins with conventional hybrids (14.6 percent) we get 47.6 percent market share for general electrification. Conventional powertrains shrank to 52.5 percent, in part because of the collapse of diesel to 28.5 percent.

Perhaps most interesting, the OFV (see full report here) says that the best-selling conventional-fuel model was 9th in new passenger car sales in Norway, while the best an ICE could do among used imports was 10th!

Among best selling BEVs were:

  • BMW i3 – 497
  • Nissan LEAF – 408
  • Renault ZOE – 279

Tesla had slow month, with 55 Model S and 43 Model X registrations.

Diesel Vs. Electric Passenger Car Registrations in Norway – February 2017

New plug-in passenger car registrations in Norway – February 2017

See the best selling models in the charts below.

New passenger car registrations in Norway – 2016

New & Used imported passenger car registrations in Norway – 2016

Hat tip to Erik!!!

Categories: Sales


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23 Comments on "In Norway, 9 Of The 10 Best-Selling Cars Were Electrified In 2016"

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Bensin, Bensin!!!

Small correction: I believe the second chart is new *or* imported cars. All the numbers in the 2nd chart are greater than the 1st chart, and BEVs seem to get the biggest boost, since Norway is a well-known BEV import (or pseudo-import) destination.

Note the Kia Soul EV, which is not even in the top 20 for new-only, roar into the 9th spot pushing the VW Tiguan to #10. It is well-known that most German Soul EV “sales” are really back-door deals to ship them directly to Norway.

Yes indeed…should read new & used combined. Thanks, fixed!

Google translate, on the headline of the second OFV bar chart, confirms your assertion.

Intersting to see the real Kia Soul EV numbers as most of them are “used” (i.e. with single day registration elswhere in EU). Notably also Nissan seems to play this game now, as they have >2000 used ones imported. All others models have only small amounts of used imports.

Is there information on the total car market in Norway (used and new) for the past 3-4 years? Would be interesting to see if the “used” market is rising an the “new” numbers are falling.

Interestingly, also almost 2000 used Nissan Leafs were registered in the Ukraine last year.

Unlike Kia, I’m not sure Nissan plays a game here.
Remember, there are *way* more Leafs rolling around the world, than SoulEVs.

Case in point, our 2012 Leaf, leased in Seattle 2012-2014, was then bought at auction by some dealer here and exported to Norway 🙂
It was very low mileage (8.4k if I recall correctly) and upper trim.

But Kia, there’s no question it willingly plays along to boost its EU fleet efficiency numbers.

You would not want to own a Petrol / Gas Station in Norway.

True. Even though the impact is barely noticable yet the future is clear.

But the number of stations have been cut during the last 10-15 years and lots of them are unmanned 24/7 automatic stations so it is pretty streamlined already.

Very interesting and encouraging.

However, the chart that will temper any wildly optimisitc projections is here:

Although 2016 data isn’t fully assessed yet, 2015 gives you a clue. Despite being by far the most accelerated adopters of Plug-Ins and having an average auto age of only 10.5 yrs, the total fleet of autos that is Plug-In electrified is only 2.6% as of the end of 2015. My guess is that it broke 3% as of 31/12/16, but barely.

And BTW the proportion of Diesels has grown MUCH faster.

The 5% mark was passed in 2016 including PHEVs, and BEVs over 3.5%. That is quite an achievement

The update share of plug-in cars can be checked here:

Plug-in fleet at the end of December 2016:
101,126 BEVs (about 2000 electric vans)
34,386 PHEVs
Total PEVs = 135,509

Total registered passenger cars at the end of 2016
2,639,308 cars

Yes, the majority of the registered vehicles will be ICEs for a long time, but I am not sure how relevant that number is. I beleive what really counts is how much the cars are used.

Actually in January 2017 the electrified segment oversold ICE only cars for the first time ever with a 51.4% market share. Check here

Here is a serious warning for everyone owing a gas- station . Get out soon because you are going to have the same problems as a video-store owner 15 years ago.

Or, if you have a convenience store or cafe as well, maybe install a few DCFC’s alongside your gasoline pumps.

Petrol station:
YX has signed an agreement with CLEVER and E.ON, and drive chain will offer ultra-fast electric vehicle chargers along major transport corridors in Norway. The charging stations can deliver an output of 150 kW and more.

Circle K:
Norway is a pioneer for electric cars, and it is important for us that also elbilister get access to energy to the car with us. We at Circle K is therefore collaborating with Green Card on development of fast chargers at our stations. Green Card is one of Norway’s leading fast charging. Together, we are releasing a network of charging stations around the country, with the latest technology and innovation that exists.
Our chargers supports all standards CHAdeMO, CCS and Mode3- Type 2, in addition to that we and Tesla super chargers at Circle K Telemarksporten, Circle K Klett, Circle K
Haukås and Circle K Stjørdal.

Fortum will offer fast charging at Shell stations across the country. Today, three Speedloaders opened at Shell Mortensrud in Oslo.

And thats all the major petrol sations in Norway 🙂

Not all petrol stations but all the major petrol stations brands

Another (Euro) industrial point of view

Thanks. Exactly, petrol stations just smoothly adapt to EV’s, just like most car makers.
Its 10am now here where I live and I just had my morning “stupid comments fix” by reading EV sites for only 5 minutes. Thanks, just what I needed.

Keep on adapting slowly. Good luck with your bussinesscase, making a living on a few donuts and coffee.
Expensive fastchargers will only be used on major corridors . The rest will charge weekly,overnight , at home , almost for free.

@KLD you are forgetting people living in apartments or otherwise lacking access to overnight charging. In cities like Oslo they might even be the majority.

For them, QC somewhere around town, while they do errands, is the way to go.



I guess it is time for a VW Tiguan plug in.

It’s always nice to see the data from Norway. Sometimes I catch myself being disappointed by 12% yoy growth… High expectations vs patience…

More than 3 of 100 cars on the road are electrified. That will also have a psychological effect on those who are not yet convinced. I wonder if there are any people left in Norway who would say: electric cars don’t work.

We are approaching the point where the saying goes the opposite: we are offering gasoline and diesel but the customer won’t buy it.

When you see that most new cars of your neighbours, friends and coworkers are electric you might ask yourself twice if you really want to buy the “exotic” ICE car.

Norway reached peak oil. Now they are close to peak ICE.

With 100% of renewable energy in Norway it’s even more exciting to see that they are replacing ICE at a rapid (or should I say TORRID 😉 ) pace.

Don’t despair, fight. Spread the EV word to those around you.
Fortunately for us, the EV horses have now left the stable. And consumers can send a clear market signal to CEOs like Barra who try to have it both ways (lead on EVs while lobbying Trump to kill standards).

I feel sorry for America, and the consequences to the rest of the World, as a result of these directions. Donald Trump has a family and children, how you could not want a better environment for them is amazing. It doesn’t even have to be about Green House Gases or global warming, just the fact that electric vehicles are so quiet, don’t make any bad smelling fumes, and actually more convenient to own, should be more than enough reason to be pushing forward.

It is sad that this government is a war mongering, greedy regime. Otherwise why wouldn’t they want to improve their position by not having such a reliance on foreign oil? Fuelling terrorism by continuing the cycles of the past.

Electrification is no longer just a Greenies/Tree Hugger issue, it is so much bigger than that and touches on many areas in our society. How can the President be so blind to the potential and so quick to revert to a poorer position that has already been left behind in most people’s mind?