EV Sales In Germany Can’t Break 1% Market Share In November

DEC 16 2016 BY MARK KANE 22

The German plug-in electric market seems to be stuck at last year’s level,  and has not showed much increased strength since a new incentive program was introduced a few months ago.

BMW i3

BMW i3

The 2,649 registrations of new plug-ins for the country translates to an even 0% growth rate, and market share still hovers just under 1.0%.

  • BEVs – 1,231 (down 10%)
  • PHEVs – 1,418 (up 11%)

The best selling model in Germany was Renault ZOE (303) followed by 291 BMW i3 sales (181 of the all-electric version, and 110 REx/range extended).

We should note that a strong result of 225 registrations was achieved by the BMW 225xe Active Tourer.

Interestingly, the Nissan LEAF again surged to 181, continuing its bi-polar monthly sales results, while fifth place found the Volkswagen Golf GTE with 167 units registered (and an additional 115 e-Golfs).

Tesla registrations amounted 132 (84 S and 48 X), which is 2.5x more than all Porsche plug-ins.

Plug-in electric car registrations in Germany – November 2016

Plug-in electric car registrations in Germany – November 2016

Categories: Sales

Tags: ,

Leave a Reply

22 Comments on "EV Sales In Germany Can’t Break 1% Market Share In November"

newest oldest most voted

It is a little perplexing seeing numbers did dip in the run up to the new incentive scheme.

One has to suspect supply is an issue for the locals where they apportion ev sales to those markets with long order ques. With bmw suggesting 100k ev sales next year v 60K this year one thinks a reasonable proportion of this additional supply may be for locals.

Germans are Diesel Addicts ..Bad Habits are hard to overcome . For most Germans there is no cure…..

I didn’t know Racists are interested in EVs.

This is good, for America.
Let us lead. The germans have vast solar and wind expertise. We don’t need them leading in EV’s as well.

I am German. On the Autobahn is a Tesla in 45 mins done. Business travel is done by a A6 or BMW 5: meeting is 400km away (US measure 4hours); you fill up, race there in 2:45 hours and be back home at 9pm. No big deal. With EV you need 2 nights in a hotel. Hence we need to double our number of hotels, lose business or use a train or plane. Grocery shopping is often done by bicycle, not with a car, hence EVs haven’t found a sweet spot yet.

I see two reasons for that:

1. The price of two popular EVs – the Renault Zoe and the Nissan Leaf – havn’t changed with the incentive program, because Nissan/Renault offered a rebate of about the same amount before (and stopped to do so, as the real one came).

2. Next generation longer range EVs are already heavily advertised (Zoe, Ampera-e…).

This is going nowhere. I just bought a used gas guzzler and I’m happy with. An EV with similar range would cost 100 000+ €. I don’t care anymore. Also my next car will be a gas car now. I’m tired of waiting.

Why did you buy a gas guzzler? How much range do you need? If you are in the USA you probably could have purchased a phev with the same range that uses less fuel.

EV’s are not suitable for everyone but as one of the few industries that is growing in double digits I think your assessment that it is going nowhere is somewhat disconnected with reality.

Germany is pushing hard on hydrogen, maybe this has affected peoples willingness to go into BEVs..

No, that is Not true. All german manufacturers are anouncing BEVs

Too bad the other manufacturers can’t have so many dashes next to their name as Tesla. On the other hand it makes finding the Tesla results easy when scanning the list. 🙂

Another Euro point of view

Among the first things that German car magazine do when testing an EV is taking it on the autobahn and see what range they obtain while driving at 100mph. IMO EV sales will take off in Germany when 350kw fast chargers will be deployed with reasonably priced EV’s that will be able to charge at that rate, not exactly tomorrow I am afraid. 2020 maybe.

Just like the American car “journalist”. First thing they do is run the tank to empty.

It’s like the oil industry supplied a PLAY BOOK.

Clearly People are not dumb. Why would One buy a Renault Zoë right now? A much bigger range is delivered in januari.

Also the “german” Ampera-E is Just around the corner.

BMW makes a very nice i3.
In the US, leases for the i3 are very attractive.

What’s the lease comparison in Germany?

Well, this shouldn’t be any surprise, since it was previously reported that German EV makers didn’t reduce the price of their EVs in reaction to the new incentive; they just used that to improve their profit margin.

There used to be some calls for governments, including the U.S. government, to give incentives directly to auto makers for making EVs, instead of the U.S. scheme which is to give tax rebates to buyers.

Obviously payment to the buyers is the correct method of structuring the stimulus. Too bad that the German auto makers have chosen to merely pocket the incentive, but actually that’s understandable since PEVs have a smaller average profit margin than the typical gasmobile.

Germany is a slow and conservative car marked with long tradition, and electricity is expensive, you pay about the same pr. Km for running a diesel car, germans are pragmatic

They don’t like cleaner air? I thought Germans were Big Picture people?

The explanation is clear: The demand is there (on a global basis) but the production can’t keep up. BMW sold >1000 i3 in Norway alone in November.

Being a german in rural central germany – I want my next car to be a BEV, but they aren’t just there yet. (Except Tesla of cause, but it’s way out of my financial range.) 100 miles/160km are just not enough to get me though all of my normal workdays. Charging infrastructure is poor – getting better, but a mess in usability.
With the next generation coming over the next 2 or 3 years, I will be able to drive all of my usual days on one charge. And I expect FC infrastructure to be there for longer trips then. Plus – my ICE car has at least two more years of life in it. I won’t dump it, just to get a new one. And I don’t need a second car.

In general – Cars are expensive here. And an EV in germany costs almost twice as much as an comparable ICE car. Electricity is quite expensive, so you don’t safe as much on running costs.


The reason is simple – most people in Germany are waiting for the release of next-gen electric cars next year.