EV Infrastructure: Exclusive Interview Inside The “Belly of the Beast” In Auburn Hills


In a recent exclusive InsideEVs interview with Steve Cohen, Dir. of Community Development, City of Auburn Hills and Ron Melchert, Director of Public Works, City of Auburn Hills., these two public professionals reveal how automakers and government view the City of Auburn Hill’s forward-thinking electric vehicle ordinance, enacted in July 2011.

The Palace of Auburn Hills is One of the City's Most Recognizable Structures - Home to the Detroit Pistons Basketball Team

The Palace of Auburn Hills is One of the City’s Most Recognizable Structures – Home to the Detroit Pistons Basketball Team

The City of Auburn Hills, a suburb of Detroit, was the first municipality in Michigan to adopt a comprehensive Electric Vehicle Infrastructure Ordinance. The ordinance encourages, but does not require, developers, builders, homeowners and business owners to make Plug-in Electric Vehicle (PEV) charging stations a regular part of construction.

The Big three automakers—aka “The Beast”—have been slow to build and market electric vehicles and infrastructure, with some questioning the urgency and interest level in alternative fuel vehicles.

On the other hand, the Department of Energy looks to build out an electric vehicle infrastructure as fast as possible and is promoting a bottom-up charging strategy at this point. Residential charging is at the bottom, then workplace charging and public charging is at the top of the pyramid. The Recovery Act of 2009 focused on public charging and now workplace charging is seen as the key to EV adoption, some say it could even be the tipping point.

The Auburn Hills ordinance in 2011 offers tremendous flexibility to developers, but needs key private stakeholders like automakers to push other business leaders toward a new technology infrastructure. That’s the rub.

Below are excerpts of my interview with Steve Cohen, Dir. of Community Development, City of Auburn Hills and Ron Melchert, Director of Public Works, City of Auburn Hills.

InsideEVs: The ordinance pushes electric vehicle infrastructure for the city, how did the ordinance come about?

Chrysler-Fiat Headquarters in Auburn Hills, Michigan

Chrysler-Fiat Headquarters in Auburn Hills, Michigan

Steve Cohen:

We learned from the folks of the state of Washington (and Dan Davids, PlugIn America) that you need to gather a team of experts. We gathered this tremendous team of experts that included Chrysler Group (www.chrysler.com) and Magna E-car (www.magna.com) and our local utility DTE Energy www.dteenergy.com) and the Clean Energy Coalition (www.cec-mi.org) Ann Arbor, Mich. We put our heads together to see how we should lead, and it was decided that Auburn Hills could be a good test case for Michigan.

When we first sat down with (building) developers in 2011 and said we would like to help you plan electric vehicles, they looked at us like we were aliens from another world.

InsideEVs: How does the ordinance work in practice?

Steve Cohen: The way it works is that when we sit down with a developer when they want to build a building, they would show up on their site plan where the conduit will come out from the building and then they would allocate a certain amount of parking spaces that will be for easy charging stations.

What we would tell them is we understand the market may not be there now. We want you to plan for two percent of your spaces to be electrical vehicle charging stations. You can just drop the conduit and just block the units in the future when the market’s there. Some folks have decided to not put charging units in, but most have prepped.

InsideEVs: Speaking of industry partnerships, how did Chrysler get involved with the City of Auburn Hills and charging infrastructure back in 2011?

Ron Melchert:

The City of Auburn Hills volunteered to participate in testing the plug-in hybrid electric vehicle prototype that Chrysler was producing. Chrysler—headquarters in Auburn Hills, Mich.—was focusing on the Dodge Ram 1500 and mini vans, Dodge Caravan.

Being able to participate in utilizing and actually having hands on experience with these electric vehicles was great. Chrysler also provided us with the charging stations, Auburn Hills was able to secure at least five of the electric charging units at the start of the project.

InsideEVs: So what kind of impact has the ordinance had on the number of charging stations in Auburn Hills?

Magna e Car Facility in Auburn Hills, Michigan

Magna e Car Facility in Auburn Hills, Michigan

Steve Cohen:

We’ve had 25 projects that have agreed to prep or install charging stations. We have had, approximately, 30 actual charging stations (workplace) installed. Also, I think we’ve had another 60 to 70 that have been prepped–dredging for conduit– or are committed to prep.

Ron Melchert:

Those stations that are constructed and in service includes the city’s seven or eight stations that we own. We’re very committed to our own ordnance so we participate as well.

InsideEVs: So what’s your outlook on the charging infrastructure going forward? How does it become more successful?

Steve Cohen:

I think there’s an issue right now with a lot of communities because this is so new. It’s my personal opinion that there’s a need for some political cover from car companies and utilities to talk to the communities about the need to proactively plan for these charging stations. I think that there is some concern that the electric vehicle policies are about picking winners and losers, and since there’s not a lot of cars on the road, businesses don’t see the car companies needing assistance in helping to sell their product.

Auburn Hills -

Auburn Hills Builds for the Future

So, we have new hotels being built, new workplaces, new headquarters and they aren’t putting workplace charging in. It’s a lost opportunity because the story isn’t being told, at least, in a way that’s causing people to act. I think the question for the utilities and the auto makers is who did you miss, who have you’ve not asked, how can you enlist them to help you sell your product.

Categories: Charging, General


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5 Comments on "EV Infrastructure: Exclusive Interview Inside The “Belly of the Beast” In Auburn Hills"

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Excuse me if I miss the point of this article, which seems to be about all the points in DTE service area which are *NOT* installing ev facilities… Or is this an explanation of how the grid works sans EVs:?

Seeing as DTE has a lousy record maintaining their Nuclear plants, more belly of the beast info there I’d enjoy reading about since I’m down wind in Buffalo, NY.

The parking lot says EV not plug-in…. just sayin

If you build a new hotel and don’t put in any EV charging spots, I don’t know what to tell you.