European Orders For New 2018 Nissan LEAF Now Exceed 10,000

DEC 22 2017 BY MARK KANE 21

The 2018 LEAF has yet to hit showrooms in Europe, but even without test drives, direct consumer advertising or promotions, Nissan has already received 10,000 orders!

2018 Nissan LEAF

LEAF production just started in Sunderland, UK, so deliveries aren’t expected to begin still for several weeks.

With 10,000 orders already placed in the first two months since the books were opened, then at least a couple thousand more should be logged before the first delivery.

Nissan says the 10,000 orders marks strong and consistent demand across its European markets, which means that there are significant contributions from at least several countries.

“As the global leader for electric vehicles, Nissan is well-placed to judge the customer reaction towards the forthcoming launch of its pioneering, all-new LEAF EV.

Back in 2010, when the first-generation LEAF was introduced in Europe, most competitors were sceptical towards this Nissan innovation. They continued their focus mainly on internal combustion engine improvement.

Fast forward eight years. Consumers’ understanding and appetite for electric vehicles has been transformed, with demand experiencing a five-fold increase since 2012. Now the vast majority of car brands are developing their own first-generation EVs.

At the same time Nissan has built upon the experiences and feedback of 83,000 LEAF drivers to develop a brand new vehicle.

That car – the all-new Nissan LEAF – has received unprecedented interest from customers since its European unveiling in October 2017. In two months, 10,000 have been ordered across the region and growth is expected to increase as the vehicle starts to hit showrooms from February 2018.

At the same point back in 2010, orders for the original LEAF could be counted in the hundreds as customers were presented with this new and exciting – but still unproven – technology.”

Gareth Dunsmore, Director, Electric Vehicles, Nissan Europe, commented:

“We are delighted by the tangible customer interest we have received for the new LEAF as it confirms the leadership Nissan has in electric vehicles. However, the new LEAF is not just our new generation electric vehicle, but also the icon of Nissan Intelligent Mobility in Europe.”

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21 Comments on "European Orders For New 2018 Nissan LEAF Now Exceed 10,000"

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Another Euro point of view

Providing Model 3 production ramp up does not face major difficulties, we may see a close fight between Leaf 2 and Model 3 sales figures in 2018. If I am not mistaken, analyst Adam Jonas from Morgan Stanley, an usual Tesla cheerleader, predicted 110K Model 3 delivered in 2018. As this guy seems to be one of the information “SPV” (special purpose vehicle) Tesla uses to have down to hearth back door information passing (while Elon keeps the crowds cheering on the front door), I have a tendency to give credit to this 110K figure prediction. Of course a Chinese BEV such as the BIAC series car will dominate 2018 BEV sales handsomely for Model 3 or Leaf 2 to take second and third places.

8 months ago Tesla cheerleader Adam Jonas predicted Tesla would not release Model 3 until late 2018 early 2019.

Model 3 will be the number 1 global EV sales champ and it will not be close. LEAF sales will be less than half.

Another Euro point of view
Here is a good example of the huge difference between a Tesla cultist and a down to hearth EV enthusiast. So, here 2 important/recurring aspects of this difference: 1/ The EV enthusiast hedge his talk when expressing is opinion about the future (using “may”, have tendency to think etc.. – of course, it’s the future – so no one knows…). As opposed to that, the cultist knows already so he uses the future tense (as Elon told him…no place for doubt in a religion). 2/ the reasonable EV enthusiast has (should have…) a global view. In the contrary the Tesla cultist is often very US-centric. So for example, as is real interest is a brand and not the global car electrification, he probably not often has a look at the admirable Jose Pontes blog “EV sales”. Should he, he would not fail to see that currently a Chinese BEV maker, BIAC (making the BIAC EC series, with a decent 120 miles range) sales approx. 15K copy of its BEV every month that passes (only in China). We could of course have good surprises coming from Model 3 or Leaf 2 but let’s face it, it is likely that this specific… Read more »


And can you two just get a room? 🙂

Or pistols at dawn?

Oh… and also a hint that their production for that model is gearing up to reach 350k for 2018.

So with >200k per year pace for the BAIC EC-series and a possible, neigh likely, 350k for next year the Model 3 global best selling crown is far from a given.

Just a couple of months ago I would be dead certain that the Model 3 would easily take the title next year.

Adam Jonas a cheerleader? Can you support that?

In 2016 Elon said 100,000 to 200,000 for 2017 and 400,000 to 500,000 for 2018.
In 2016 Gasbag said 10,000 – 20,000 for 2017 and 200,000 to 240,000 for 2018.
In 2016 Mark spiegel said 0 for 2017 and 0 for 2018.

In 2016 Adam Jonas said 2,000 for 2017.

There are still a few days left but it’s looking a lot like Adam is gonna get the Nostradamus Award for 2017 for boldly giving a single number rather than a range and for being less than three weeks off. For 2017 the rest of us have egg on our faces.

Per Business Insider in October Jonas was down for 120,000 in 2018 and 7 days ago he changed that to 8,000 for Q1 2018 and 54,000 for all of 2018.

Another Euro point of view

“There are still a few days left but it’s looking a lot like Adam is gonna get the Nostradamus Award”

This is why I suspect Adam Jonas gets from time to time some nice & juicy insider information. It is always a good idea to have some channels to deliver the not so good news in installments for damage control sake.

M3 on order, but the new Leaf could be a replacement for my 2015 Leaf. As the designated local car, the Leaf is great but the winter range means I have to use public charging for some trips. Double the range would eliminate that issue.

Just wait until the longer range 2019 model is available. Ever growing numbers of reservations all around for EVs. This trend is a great sign.

One of the dealers on O’ahu did a invitation-only reveal of the 2018 LEAF about 10 days ago. It was a really nice affair with door prizes for correctly answering questions posed to the audience regarding electric cars, plus drinks and buffet.

But the best part was the car. It was positively insane with the radical thinking that was displayed. Who would have thought it possible in this day and age? Real door handles, framed door glass, and a instrument panel. But really boggled the mind . . . . real genuine switches for things such as as wipers and A/C controls! Gott im Himmel! Sacre Merde! Holy Frejoles! (just because the car will be available everywhere at the same time)

If only they had increased the front seat legroom . . . .

Ahah couldn’t help but laugh

Nissan can sell 20,000 in Norway alone. Any automaker not selling in Norway is not serious about electrification.

You mean, like GM?

GM is a lost cause.

Agreed JY the worldwide sales of GM Cars are declining on a monthly basis. Just look at the past year and the next.

I’m very curious to see how many Nissan will deliver in each month of 2018. We may see the LEAF production-constrained for a while, even though Nissan is by far the best placed manufacturer to ramp up (since the LEAF is made in Japan, the US, Europe, and, with another badge, China).

Will go test drive it, but will resist buying one and wait for M3 or maybe the 2019 LEAF. Or maybe KONA if it impresses enough (got that reserved too, just in case).

In my opinion it has a half way decent chance of selling more than the model 3 in 2018. Note that’s not the same thing as saying there will be more demand for it. there will be good demand and I think looks like at least double the previous version, but Nissan isn’t going to foul up the execution and they have everything in place to make it happen. I’d say the top end for Nissan is 150,000 in 2018 with a very good chance of it being at least 100,000 whereas the Model 3 is probably 150,000 but lower end of expectation of 100,000 so expectations probably favor Model 3 but shifts in execution or demand for either party can flip it.

2018 will probably be the last year to get the full $7500 tax credit on the Leaf if it sells well. Its seems likely that 2018 sales will pass the 200K total so waiting for the 2019 will have a downside.

If the tax credit is over in 2018, 2019 model would be cheaper to make up for the difference

Really? Nissan is gouging us because the government will make up the difference. ..hmm.