In Europe, Toyota Will Sell Over 90% Of Mirais In Germany, UK & Denmark
Toyota Mirai sales in Europe will be mostly focused on two countries – Germany and UK – due to their hydrogen infrastructure being in the most advanced stage, according to Automotive News Europe (and also maybe to do with the greater incentives available to Toyota in Germany).
Up to 90% of Mirai, from a total of about 50 in 2015 and 100 in 2016 for Europe, will go Germany/UK.
Germany expects to have 50 stations by the end of this year and 400 by 2023 (total cost estimated at €350 million), while the UK hopes to have 15 by the end of this year and 65 by 2020.
One more important market will be Denmark with 7 stations (12 by end of the year).
One new station will be opened in Belgium, near Toyota’s technical center.
Price of the Mirai in Europe is about €66,000 + local tax. Toyota intends to mainly lease the cars for €1,200 a month in Germany or £600-700 in UK, or 1,050 in Denmark. All without down payment.
Yoshikazu Tanaka, chief engineer for the Mirai, said:
“Mirai customers will not have to worry about the resale value or maintenance of their car because everything will be included in the monthly lease rate.”
Example price per kg of hydrogen in Germany, according to Automotive News Europe, is about €9.5 ($10.5), although we are not sure whether this includes some incentives or not. Full tank needs 5 kg of hydrogen for 312 miles (502 km) of EPA range.
Source: Automotive News Europe