Europe Luxury Car Sales Show 3-Way Tie With Tesla Model S, Mercedes S-Class And BMW 7-Series
The European luxury automotive sector is showing interesting customer interest.
As it turns out, the three top models (Tesla Model S, Mercedes-Benz S-Class and BMW 7-Series) all had nearly identical sales results in Western Europe in 2016, at around 12,400 each.
A photo finish would be needed to identify winner, although from our perspective the winner is Tesla, because it achieved the result while also not being established manufacturer in Europe, and of course offering solely BEVs.
On the other hand, perhaps we should be looking at things ‘the other way’, as both Mercedes-Benz and BMW lose potential of more sales thanks to the BEV platform.
“So it comes as a genuine surprise to many market observers that Tesla’s pricey Model-S is continuing to attract the attention of comparatively wealthy new car buyers in Europe.”
We should note that BMW will have some renewed competitive advantage for 2017, as the plug-in 740e becomes more widely available, while the plug-in S550e from Mercedes gets wireless charging as an option this model year.