Electrify America’s New Campaign Aims To Increase EV Public Awareness


In low-income and disadvantaged communities in California.

As part of the dieselgate scandal settlement, Volkswagen was ordered to invest $2 billion in electric vehicle infrastructure and education throughout the US. Of that, $800-million will be invested in California, and the remaining $1.2 billion will be used for the rest of the country.

We’ve begun to see some traction in the installation of Electrify America’s high-speed DC Fast charge stations, and EA recently added an interactive map to locate stations and monitor their progress. With today’s announcement, EA has begun to fulfill their obligation to install EV charging and increase public awareness in low-income and disadvantaged communities in California.

Electrify America DC Fast charging station

In order to accomplish that goal, Electrify America has announced that they will collaborate with six California organizations.  The organizations working with Electrify America on this initiative include Valley Clean Air Now (Valley CAN), Pacific Asian Consortium in Employment (PACE), Chinese Newcomers Service Center (CNSC), Self Help for the Elderly (SHE), Liberty Hill Foundation (LHF) and GRID Alternatives. The press release further states that more than 75 non-profit, private and public entities from across California were invited to submit proposals.

Comments from two of the organizations selected to collaborate in the initiative:

“Valley Clean Air Now manages the “Drive Clean in the San Joaquin”, a program designed to help families repair or replace their older model inefficient and high emission vehicles with newer hybrid or plug-in electric vehicles,” said Tom Knox, executive director of Valley Clean Air Now. “We look forward to cooperating Electrify America on zero emission vehicle education including ride and drives designed to increase ZEV sales.”

“Our project team consists of experienced program managers and community service professionals skilled in servicing hard-to-reach populations,” said Anni Chung, President and CEO of Self-Help for the Elderly. “The cooperation with Electrify America will offer continued support to our extended network of 25 community-based organizations in 10 California counties to provide culturally competent, linguistically appropriate ZEV awareness and education.”

Comments from Electrify America:

“Due to a combination of public policies and incentive programs in California, there are more models of ZEVs available in California than anywhere else.  The cost for a low-income individual to obtain both new and used ZEVs in California can often be less expensive than a similar gasoline-powered vehicle,” Richard Steinberg of Electrify America said. “Electrify America believes this is a critical message to communicate, and we have chosen to collaborate with these six organizations that are trusted in their communities and will deliver that message most effectively.”

For a full transcript of the press release, follow this link to the Electrify America website.

Categories: Charging

Tags: , ,

Leave a Reply

21 Comments on "Electrify America’s New Campaign Aims To Increase EV Public Awareness"

newest oldest most voted

Unless they drop the price, they won’t get much use. $1.00 initial fee and $.30 – $.35 per minute. A Chevy Bolt charging at 50 KW would add 90 miles in 30 minutes for a fee of $10 to $11.50. That is more expensive than gasoline. Now if they were using the 150 KW charging rate that EA promises in the near future, the fee would be reasonable.

They really need to implement billing based on kW used like Tesla. Anything under 60kW should be about half the rate per minute for slower charging cars.

Some states don’t allow per-kWh billing by non-utilities.

And Tesla handles those states by billing per minute. My state is $0.12/minute below 60kW and $0.24/minute above 60kW. There is no excuse.

And if that were a public charging station I would want a button in my car that locks the charging speed at 59.4kW.
See why this doesn’t work?
Since chargers are a limited resource you should be charged for the time you are blocking access to it.

Menorman. Dont know why you are getting downvoted because this is true. Some states don’t allow the resale of electricity by the kWh as they claim it would make charger companies 3rd party resale utility companies. So they allow the companies to sell a service by the minute that incidently offers electricity.

“The BlinkNetwork will use kilowatt-hour pricing in states which allow it. Some states have laws making it impossible for retail “sale” of electricity by any entity other than an electrical utility company. It’s not practical for a charging station company to become an electrical utility, what they (Blink, ChargePoint, etc) chose to do instead is institute a time-based fee.”

So then why don’t they charge by the kWh in states that allow it?

Isn’t it amazing how far ahead of the game Tesla is on all this?

They have very literally blazed the path on making sustainable electric vehicle ecosystems work.

In CA where gas is $3.50/gal (and rising thanks to “divert road repair money for slow speed rail”), $11.50 is 3.3 gal. 90 miles on that is 27 MPGe$ (MPG equivalent in dollar). That is comparable to other hot-hatch on market (ie, Focus ST).

BUT, such cost means people are not going to plug in when not really needed and unplug after getting what they only need, not go off to lunch for hour, come back and plug-in again to hog it for another 30 mins while people are waiting. Yes, this happened several times.

They just installed a 10 chargers near me, just a block from the interstate. I can see people getting just enough to continue their trip. A Bolt owner would charge until it begins to taper at ~55%. Still $.30-$.35 seems like a lot. Electricity in this area for consumers is $28.00 base rate and $.075 per KWH. Gas just dropped to $2.55/gallon.

For $2.55/gal gas, EA pricing is 20 MPGe$. That’s similar to what people drive for road trips (SUV, van). Granted, Bolt is not so large, but road tripping means it won’t be worse than typical SUV, which I’m surrounded by even in commutes.

Using $0.075/kWh and $2.55/gal and 3 mi/kWh average (65 MPH=3.6 mi/kWh, 85% charger efficiency), home charging is 102 MPGe$. If you mostly charge at home and only use EA sparingly, it will be lot better than gasoline even if you drive 65 MPH on average without stopping.

“Now if they were using the 150 KW charging rate that EA promises in the near future, the fee would be reasonable.”

They have a number of stations with 150 kW charge points already installed.

The station isn’t the issue. The car is. The Bolt charges at 160 amps maximum, which translates to a 55-57 kW rate, no matter what the station offers, which would be up to 350 amps for a 150/175 kW station.

Once the cars accept charge faster, the costs will be more effective.


Cars can’t take the 150 kw. That is what he was referring to

For the odd time I would need a DC charger I don’t mind paying the increased rates for the convince. 95% of the time I’m charging at home cost effectively. So the DC charging fees are mostly inconsequential. If anything by charging high fees it ensures that these stations will be more available for the people who really need it.