Electric Vehicles Are Changing How Audi Names Its Cars

3 months ago by Sebastian Blanco 4

Audi A8 55 TFSI Badge

There used to be a simple logic to the numbers in an Audi vehicle’s name. The A4 3.0 TFSI Quattro, for example, had an engine displacement of 3.0 liters. But, if you’re going to be selling fully electric, plug-in hybrid, natural gas, and boring old fossil fuel vehicles, then sticking with the old-fashioned method just isn’t going to work. So, like any good, future-looking company, Audi is rethinking how it will name and badge its cars. Unfortunately, the new names are a bit of a mess. You can read all about the confusing change on Motor1.

We wanted to get into the reasons behind Audi’s change,  because it’s a direct result of Audi’s diversifying powertrain options. If you’re going to have customers choose between the gas, PHEV, and all-electric version of a future Audi, then using one set of names to somewhat equally compare them makes sense.

Audi even says that, “the new designations stand for the specific power output and apply both to cars with combustion engines and to E-Tron models with hybrid and electric drives.”

As you can see in the chart below, in the current Audi fleet, there will be eight new portions of names added to the lineup, ranging from 30 to 70.

This chart below says, in German, that the new names are based on power output in kilowatts (kW). The 70 designator is for cars that put out more than 400 kW, while the lower numbers match the ranges you see on the right. The bottom line says that the performance specifications on the right side are based on current offerings and may change in the future.

In other words, don’t bother memorizing exactly what the new “40” means in kW, just know that it’s in the lower half of Audi’s power line-up. Returning to that A4 3.0 TFSI Quattro example above, since the 2017 model has 252 horsepower (which is 185 kW), in the new naming culture, it will be called the Audi A4 45 TFSI Quattro. Simple, right? Perhaps, once you know the reason behind the change, but we know that this new naming set up is going to cause all sort of confusion for a little while.

Audi new naming chart

If you read the press release below with an EV-focused eye, one other line might pop out to you: “A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8. … They will retain their classic names in reference to their top position in the model range.” We asked Audi’s spokesperson Josef Schloßmacher if this means that there will never be any E-Tron versions of the brand’s S and RS models and he didn’t rule that option out entirely. “At this moment, there are no plans to have models as you describe for the near future,” he said. “But never say never – if our customers ask for it, we will also add the right name to such a car.”

Press Release:

Two numbers to signify the future – new power output designations at Audi

  • Designations taking effect worldwide for all drive types
  • Clearly discernible hierarchy in each model series
  • Audi A8 the first model with new type designation

Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.

The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is thus subclassifying its model range into different performance levels – each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power output between 81 and 96 kW. And “45” stands for power output between 169 and 185 kW. The top of the Audi model range is the performance class above 400 kW, which is identifiable by the number combination “70”. In each case the numerals appear along with the engine technology – TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, in the future the spectrum will range from the Audi Q2 30 TFSI with 85 kW (combined fuel consumption in l/100 km: 5.4 – 5.1*; CO2 emissions in g/km: 123 – 117*) to the Audi Q7 50 TDI with 200 kW (combined fuel consumption in l/100 km: 6.4 – 5.9*; CO2 emissions in g/km: 168 – 154*). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8 (combined fuel consumption in l/100 km: 12.5 – 11.4; combined CO2 emissions in g/km: 292 – 272). They will retain their classic names in reference to their top position in the model range.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.

The changes will kick off with the new Audi A8 generation in the fall of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI (combined fuel consumption in l/100 km: 5.8 – 5.6**; combined CO2 emissions in g/km: 152 – 145**), and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI (combined fuel consumption in l/100 km: 7.8 – 7.5**; combined CO2 emissions in g/km: 178 – 171**).

In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in summer of 2018.

* Figures depend on the tires/wheels used and on the transmission version, and for the Q7 also
on the number of seats

** Figures depend on the tires/wheels used and on the body version

Source: Audi

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4 responses to "Electric Vehicles Are Changing How Audi Names Its Cars"

  1. pjwood1 says:

    Why not make a “71”, because that would be one more, wouldn’t it?

  2. Tosho says:

    The entire ICE car industry is being outright nuked. And all they do is to dig even deeper in their meaningless bulls***.

    This story compared to Tesla’s idea to simply remove most of the branding on their cars is a screaming example of how the automotive industry is wasting most of its energy on pointless garbage instead of simply building better cars.

  3. Hart Ed says:

    Among incumbent companies, the race seems to be to see who can pump out the most press releases about future/maybe electric vehicles.

  4. Jason says:

    Audi is part of VW, across their brands the message is clear, “one day we’ll start to build EV’s, and we will be the market leaders”.
    Lucky VW has their e-Golf. It’s taking them a very long time to get anything else off the drawing board. They already lost postal delivery van business because they couldn’t get going. You would think that might have been a real wake up call to them.
    Now they are talking 2025, that’s 7yrs away! Wow, just Wow 🙁

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