Electric Smart Fortwo Captures BEV Sales Title In Germany For Third Consecutive Year

APR 17 2015 BY MARK KANE 12

BMW i3

BMW i3

In Germany, the market leader for all-electric cars is the smart fortwo electric drive.

Moreover, in 2014, the electric smart, with 1,589 sales, captured the best selling title for the third consecutive year!

Last year, smart ed’s share among all BEVs sold in Germany stood at 18.6%.

We must just note that smart (and official registration data) does not include BMW i3 with range extender in the all-electric car segment. i3 had 2,233 registrations in Germany in 2014, but only 1,243 without REx.

Since 2007, smart delivered in Germany over 4,700 electric cars (third-generation smart fortwo electric drive was launched in 2012).

A large part of registrations are from car2go – 500 in Stuttgart. Additional 220 cars are used in charge@work.

Flexibly electric – the smart electric drive at car2go

Stuttgart’s dense network of public charging stations is there for a good reason: after all, this is where Germany’s largest purely electric car sharing fleet is at home with 500 smart fortwo electric drives. At present there are approximately 13,000 car2go vehicles on the roads of 29 towns and cities in Europe and North America – 1300 thereof with battery-electric drive.  There are purely electric fleets in Stuttgart in Germany, Amsterdam in the Netherlands and San Diego in the USA. In these three cities car2go customers have already driven more than 18 million kilometres powered purely by electricity.
One and a half million green kilometres with e-smarts from charge@work
Zero-emission driving with charging at work – this concept has been very well received by Daimler employees. Since the charge@work project was launched in October 2013 they have used the cars privately to drive more than 1.5 million kilometres, or to put it another way: approximately 40 times around the world. In the charge@work programme, employees can flexibly rent one of 220 smart fortwo electric drives online for personal use, from a weekend to a weekly or monthly rental or even long-term for a maximum of one year. From the start of the project to January 2015 a good 1000 employees took advantage of the scheme and booked vehicles more than 2000 times.
One reason for the success is the special concept: charge@work enables those who do not have a garage of their own for charging to benefit from electric mobility as well. Daimler offers parking spaces with a charging infrastructure for personal or business use; nine Daimler sites are already “on the grid”: Stuttgart Möhringen and Untertürkheim, Böblingen, Sindelfingen, Esslingen-Mettingen, Wiesensteig, Gernsbach, Fellbach- Schmiden and Berlin-Ludwigsfelde.  The vehicles have already been charged with a total of around 220,000 (218,542,47) kWh of electricity.  This is equal to the electricity needed to make approximately fifteen million cups of coffee.  And charging with charge@work is just as easy as making coffee:  simply park the car, connect it and charge it with electricity while you work. Authentication with a charging card or text message is not necessary – the vehicle conveniently authorises itself without any user interaction at all. Those who choose the optional quick charging function with a 22 kW on-board charger can even charge their vehicle in less than an hour. With the standard on-board charger, charging takes approximately six hours – so the smart is fully charged by the end of the working day.”

Categories: Sales, Smart

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12 Comments on "Electric Smart Fortwo Captures BEV Sales Title In Germany For Third Consecutive Year"

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Btw is green styling exclusive for electric version?

yes it is

The Smart EV is a decent EV. Low cost, great for parking, Cabrio version available.

But I hope more mainstream EVs start to move in Germany. I suspect the consumers have been waiting for bigger EVs from the German brands and now that the eGolf and i3 are available, those cars will begin to dominate.

I consider the Smart ForTwo too much of a compromise, even for an urban childless couple…
While driver/passenger space is ample, cargo volume is so small (220 litres), it won’t hold
several weeks worth of groceries if both front seats are in use. Even going away for a long weekend is iffy: Two medium-size suitcases won’t fit.
Especially in the US, where parking spaces tend to be large, any nominal four-seater EV is a better choice.

Sure, if only one person ever uses the car it works, but if that’s the case an electric scooter is a better choice.

There is a case to be made against scooters in Germany, as it rains quite often. Also a Smart Car is a lot safer.

Agreed, but I think the Smart is a much worse deal than the i-MiEV, which costs (IIUC) about the same in Germany. It can carry 4 adults rather than 2, much more cargo space (and you can trade off the rear seats for even more), has slightly better range, and comes standard with a DC charger, whereas with the Smart it’s a 3K Euros option.
The Smart accelerates slightly better, but neither is exactly a quick car.

Except the i is made by Mitsubishi, which isn’t even highly regarded in its own (foreign) country.

When taxis are Mercedeses, you think an i’s going to cut it?

SparkEV has it: there’s a lot more to a car (or truck sold to consumers, or motorcycle) than getting there. Entire megacorporations exist due to this difference.

American values don’t necessarily apply to others. If a culture does not require getting several weeks of groceries at the same time and allows using the train or renting a more appropriate vehicle for long trips, then those items are no longer requirements.

If we paid by the square foot for parking, Ford Excursions would not sell quite so well.

Yeah, sometimes I wonder if these (American) shoppers are buying “several weeks worth of groceries” every week. A habit we seem to be exporting, don’t know if it’s reached Germany yet. Free tip, Germany: don’t.

Well, the Smart ED led the all-electric segment, but your figures show that the BMW i3 was Germany’s top selling plug-in electric car.


Looking at the monthly ranking, plenty of surprises, as always, the Niisan Leaf made a smash result, by selling 409 units, beating a record that lasted since the 2012 Twizy fever, while also winning again the Monthly Best Seller Trophy after a 19 month hiatus.

The #2 Mitsu Outlander PHEV sold 243 units, its best result since last May, while the #3 Tesla Model S also hit a record, never before had the american car sold so much in a single month here, but 211 units are also a respectable performance in the highly competitive full-size-luxury-sport-sedan German General Ranking, to put this result in context, the Merc CLS sold 532 units last month, the #2 Audi A7 sold 426, while the BMW 6-series sold only 12 more units (223) than the Tesla. As for the Panamera, is was behind the Model S, with 153 units…

Although Tesla’s March sales are respectable it would be unfair to compare those specific sales numbers with other car makers. Indeed it is specific to Tesla to have high sales number at the very end of the quarter. So if you want to compare sales, better do it on a quarterly basis.