Eclipsing Of Renault ZOE Sales Continues In France As Nissan LEAF Takes Over

FEB 11 2014 BY MARK KANE 20

Zoe Gets Crashed

Zoe Gets Crashed

We would like to say that the Renault ZOE is doing great in terms of sales in France and Europe and if we looked only at some numbers, then we could. For example, sales of ZOE in France rose over 45% year over year in January.

But the good news ends there.

Despite several actions taken by Renault in France, sales of ZOE fell to 102 units in January!

This is the worst result from the introduction of the car.  ZOE is now outside of TOP 100 models in terms of single-month sales.

The ever stable Nissan LEAF, which had 121 new registrations last month in France, is now the EV leader on the French market!

This month, Renault must try to beat 440 ZOE registrations to get a year over year gain and then ZOE sales need to exceed the 1,089 sold last March.

Categories: Nissan, Renault, Sales

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20 Comments on "Eclipsing Of Renault ZOE Sales Continues In France As Nissan LEAF Takes Over"

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Clearly, people do not like leasing a battery on top of the vehicle cost…

Add to that the little hicups in the way Renault sells ths car :
-Renault does not provide a mobile EVSE for plugging on regular electricity sockets with the car and discourages clients to buy third party EVSE
-Renault insists on only charging the car on public chargers or on a dedicated home “wallbox” (level2/mode3 EVSE) which is often advertised as costing around 1000€ (even though most people can do it for less)

Then there’s the local way of life :
-The French holiday phenomenon : people go on holiday using their cars (skiing in winter or to the beach in summer). It’s very difficult for a french car owner to imagine buying a car he can’t go on holiday with, so the Zoe can only be the second car of the home…
-Even if the french car owner actually goes on holiday using the high speed train, he’ll still prefer having a car able to do long range driving, just in case…
-The higher concentration of population in dense city centers and the abundance of quality public transit in cities significantly reduces the need and the market for a second car.

(I am french)

A lot of battery car advocates refuse to see that a lot of people simply will not buy an electric car unless it performs in all respects comparably with a petrol car.
I think fuel cell cars are going to reach that market, maybe as a PHEV if hydrogen is fairly expensive.

Battery electric car sales are near to non-existent in the UK too, and we have the advantage of rubbish and expensive public transport!

fuel cell cars were hyped 20 years ago to replace ICE.. Now they are being touted to take the green long range market currently being served by ICE.
Fuel cells had a 20 year head start and BEV/PHEV have overtaken them nonetheless.
RIP FCV 😉

People look at the complete picture. As soon as the balance tips in favour of the EV, people will buy it.

Proof are the many Model S buyers that never thought of buying an EV. It isn’t better in all respects (range, refueling time, refueling options, upfront cost) as comparable ICE cars.

Want more proof? How about smart phones that took over despite being more expensive, more fragile, bigger and having poorer battery life than the cell phones we were used to? And how in the world did the motor car ever catch on if the prevailing technology of the day could simply refuel on the grass by the side of the road?

There are many more examples of new technology not having to beat existing technology in all respects. That is a nonsensical position.

+1 (although I’m with Renault on that point). Now there are more than one reason for this xtremely disappointing number : – Many potential buyers are waiting for sometime in march, when the optional charging cable on a standard plug will be available (announced in January); I’m sure most of them will be disappointed by the price of the thing (somewhere between 600 and 700 €) and the time needed to fully charge from zero (18hrs no less, a relatively complete charge is yet possible in 11 hours or so), but hey, when you’re obsessed you’re obsessed – Renault cannot replicate the genius idea from Tesla who managed to get rid of external dealers, and their network just want to sell the “big margin” and “big maintenance costs” items ; the handling of the commercialization of the ZOE has been abysmal so far (there has been reports of people coming to dealers specifically for the ZOE, and commercials feigning not to have understood and proposing other cars instead) – It seems that the out-of-proportion success of the CLIO IV, which shares the production line with the ZOE (remember both models were commercialized at the same date), hampers ZOE’s sales, for… Read more »

They need to offer the option to buy the battery, their batery leasing deals suck.

I agree. Battery rental could work, but then, the base price for Zoe should be around 16k€.

The Mitsubishi i-MEV is going to be $15 in a lot of areas in the US and yet they include the battery for free with the cost vs renting it.

That are not new models.

What I find strange about this is how one US city is selling more EV’s in one month then all of France in a year and yet gas is three times more expensive.

France is still in a severe economic slump. People aren’t buying much if anything, let alone alternative fueled vehicles. 🙁

And ICE’s here are 3 times more efficient (or more) than ICE’s in the US. Most popular car in France is the Peugeot 208 which in the diesel 1.4 liter manual transmission version gets 74 mpg. Most popular in the US, the F-150 gets like 18-20 mpg?

3x gas?… Same for energy prices here.

How does this “competing with yourself” thing work with Renault-Nissan? Do they really care if Zoe sales fall and Leaf sales rise?

Renault currently has a 43.4 percent stake in Nissan( under Japanese Law 35% is a controlling interest), and Nissan holds a 15 percent stake in Renault. So my guess is they do care. You would rather have 85% of the profits than 43.4% of the profits.

Zoé and LEAF are in different market segments. The Zoé is a compact-car about the size of Chevy Spark. The LEAF is a larger mid-sized car. So these two EVs are not competing with each other … no more so than the Zoé is competing with a Model S.

In the USA Tesla’s number one conquest sales is the Prius. One is a compact hybrid the other a full size BEV. And LEAF is #7.

There are direct and indirect competitors.

A 21k euro Zoe competes more with a 31k euro LEAF than a 60k euro Model S.

But they are all indirect competitors.

I know one couple who were thinking of trading in their Lexus LS460 for a Model S and instead bought a Smart BEV. And kept the Lexus for long distance driving.

The sales figures provided give compelling evidence people who are buying LEAF might otherwise have chosen a Zoe.

A pure EV with less then 400 miles range is hard to use in everyday life, but as Elon says a pure EV with less then 200 miles range is almost useless. Unfortunatly that iw the case of the Zoe and unlike the BMW i3, it doesn’t have a Rex to go further.
Add the cable problem, the to small size and you end up with a mishap, something the Leaf is barely avoiding as well.
For the future they need to make an EV with at least 200 miles and preferably with a Rex or they will fall in the same situation again.

My Tesla is 300 miles, I charged to a 215 miles a day max and I commute 45 miles a day plus other errands for and average of 100 to 150 miles a day and is my first car. I don’t use my ICE is for sale. I don’t know why you need 400 miles EV unless you intend to use it as a Taxi.