EagleAID: Has Norway’s Dizzying Rate of Electric Car Sales Growth Peaked?


Number of registrations of new all-electric passenger cars in Norway – Nobember 2014

Number of registrations of new all-electric passenger cars in Norway – Nobember 2014

Searching for another pothole in electric car adoption, EagleAID found that sales in Norway stabilized, a situation that EagleAID presents negatively.

“Norway’s electric car market still stands out as the one and only European market where electric cars have attracted a serious and consistent following from all those willing to switch to what some visionaries still see as the most likely form of private individual transport in the 2040s and beyond

It may be audacious to say that a market segment that has been growing at a dizzying rate for most of this and last year may already have peaked.

But some electric car market observers now take the view that the breakneck rate of expansion seen of late in Norway’s electric car market may be about to give way to a more down to earth rate of expansion.

Today, eleven months through the current year, electric cars have already captured 12.6 per cent of Norway’s new car market.

To put this into perspective, West Europe’s electric car sales share at the ten months stage – excluding Norway – currently stands at a paltry 0.31 per cent.

That compares with 0.24 per cent during the corresponding period of last year, according to AID’s own data…”

Well, the number of all-electric cars sold is slightly lower than one year earlier, but the whole market shrunk by some 5% and market share for BEVs went up.

The other factor lowering sales could be the production break at the Tesla Factory (Model S is one of the best-selling electric cars in Norway) and then new customers waiting for announced dual motor versions (one third of all registrations in Norway are cars with AWD).

If these factors and others are in play, then we could answer that EV sales in Norway didn’t peak.  Guess we’ll find out in a few month’s time.

Source: EagleAID

Category: General

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16 responses to "EagleAID: Has Norway’s Dizzying Rate of Electric Car Sales Growth Peaked?"
  1. Alaa says:

    Just look at the used market for the Tesla Model S in Norway and I am sure you will see that ever current owner want to have a 4WD and sell his current Tesla. Norway has a lot of snow for a long period of time during the year. 4WD drive makes sense. I would say that the fun is about to start, especially if Tesla can update the software to switch between 4WD RWD or FWD only. This is something that no other car maker can do over he air like Tesla.

  2. Warren says:

    I wonder if the oil price tanking has them feeling a little less rich?


    Bicycles, and cross-country skis are the answer.

    1. See Through says:

      +1! They do like cross country skiing a lot.

  3. Ocean Railroader says:

    I think what is happening is the range of the electric cars is holding them back. In that Norway is in a pretty northern latitude and I wouldn’t want a 80 mile range EV if I was far away from the city. As for the Teslas they are still really step and the bulk of people in Norway can’t afford them.

    I think when they come out with the 150 mile range leaf along the ranges doubling for all the other EV models. Then I think EV sales will get back to growing very fast. But as of now they are starting to tank do the low range of the EV.

    1. See Through says:

      Norway is one of the most unsuitable places for EVs. It is like -14 degree celsius in winter. Running the heater can suck battery power very fast. The heat is free in gas cars.

      Norway government’s misplaced EV incentive is to blame for the huge EV adoption in this country. The country is best suited for hybrids due to the mountainous roads.

      1. ffbj says:

        I agree with you, (a rarity) that Norway is not the best venue for ev’s however Tesla’s are thriving there, partly due to government support, but also because they are great cars.

  4. Magnus says:

    Well, I live in Norway and I am one of hundreds of Norwegians that would have bought a car this year if it could be delivered. I ordered mine (Kia Soul EV) in November, but I guess it will not appear on any statistics until I get it in August-October 2015. Norwegians ordering a Soul EV today will get it sometime in 2016!! A lot of Norwegians have ordered an EV in 2014 (Soul EV, E-Golf, Mercedes B-Electric and Teslas) but will not get it this year. I guess that “ordered cars” in 2014 are not a part of the statistics.

  5. Dude says:

    Weak norwegian krone vs. the us dollar at the moment – the P85d just had a price increase of appr. $11000 due to this. With reduced gas prices, there is less economical benefit of going electric anymore.

    1. GSP says:

      Lower crude oil prices will hardly make a dent in the cost of ICE engine cars in Norway, with huge taxes on both cars and fuel.

      Norwegians can buy a tax-free nicely optioned Model S for the same price as a mid level VW Golf.


  6. See Through says:

    Customers waiting for P85D couldn’t have affected the sales till Norway, as the November deliveries must have been ordered by September, well before anyone knew about D.
    Besides what Dude says, other reasons are:
    – Crowded bus lanes
    – Less revenues for the country due to lower gas prices.
    – Specific to Tesla: Lots of issues with Model S. The service centers there are working overtime, few weeks to get warranty repairs done.

    1. See Through says:

      Oops! I meant ’till November’.

    2. The D was rumoured month before it was official announced. It wasn’t a secret, that there will be an AWD in the very near future.

  7. Solve says:

    The Norway numbers for sale of BEVs would be far higher if VW and Kia had delivered the many cars that are in the big order reserves for Norway. I live in Norway and I am pretty sure we will see new record numbers for EVs market share in 2015.

    1. Renault Zoe will also sell much more next year.

  8. GSP says:

    With Norway (and Europe) almost completely covered with Superchargers, and 200+ mile range for daily driving, the are NO drawbacks to own a Model S in Norway instead of a gasoline, diesel, or CNG car.


  9. Get Real says:

    Actually there is one perceived drawback, it makes See Through angry!