Eagle AID: Still Next To No Pulse Rate Detected in Europes Electric Car Market
According to the latest report from Eagle AID, the site that makes it a point to emphasize how poorly electric cars are selling, the electric car market in Europe has just “faint pulse“.
“This year was widely expected to be the year when electric cars were expected to gain some serious traction.”
“Thats thanks to last years market debut of Renaults ZOE, followed later that year by other comparative sector heavyweights like BMWs i3, Volkswagens all-electric eUp and last but not least the European market debut of Teslas much-praised Model S.”
“One quarter into the current year, apart from the sole bright spot in the region, Norway, precious little has changed. Judged by all the various industry yardsticks, the underlying message spelled out loud and clear is that Europes electric car market still operates at a very low charge.”
AIDs counter for Western Europe sees 0.4 percent sales penetration for EVs in the first quarter, which is about twice the 2013 result of 0.25 percent.
Anyways, 0.4% mean that up to 13,000 EVs have been sold in Europe in the first three months 2014, or over 4,000 per month on average.
But wait, there’s some good news from Eagle AID.
“AIDs own exclusively compiled figures show a more than doubling in March sales to a highest-ever 6,705 units, easily beating the regions previous best monthly sales tally.”
But traditionally, the report ends with pessimistic words on sales growth:
“Dig below the headline figure, and it is all too clear why Europes 2014 electric car sales season got off to a flying start.”
“This is due in large measure to this years meteoric climb in Norways electric car sales.”
“This comparatively tiny Nordic market, which stands out on its own as an electric car owners paradise, soaked up almost half the electric cars sold in Western Europe in March.”
So, Norway’s growth outshines the growth in other such as Germany, UK and the Netherlands. Growth is growth though, right?
Source: Eagle AID