Eagle AID: 0.4% EV Market Share On Both Sides Of The Atlantic

JUN 7 2014 BY MARK KANE 11

The Electric Car Business Is Going To Be "This" Big...

The Electric Car Business Is Going To Be “This” Big…

Tesla Model S Delivery Norway - Single Day of Deliveries

Tesla Model S Delivery Norway – Single Day of Deliveries

According to Eagle AID, EV sales on both sides of the Atlantic are similar and low:

“Still very early days, but on both sides of the Atlantic – in both the short and medium term – it is hard to be optimistic about electric cars.”

0.4% is the stated number for electric car market share during April in the U.S.

“These developments, with genuine electric cars accounting for less than half a per cent of this year’s four months US Light-Vehicle sales and a virtually matching 0.4 per cent in April, are to an extent also echoed in Europe.”

On the Europe  side (or rather Western Europe) we see 0.37% in April:

“AID’s exclusively compiled figures reveal that so far this year electric cars have made scarcely a ripple; a view driven home by a four months West European car sales share of 0.4 per cent and 0.37 per cent during April itself.”

Eagle AID in typical fashion emphasizes that these results of under 0.5% come despite purchase incentives and some infrastructure installations projects.

Well, maybe market share is low, but more important is that the rate of growth is high. In 2013, market share for pure EVs in Europe was on average at 0.25% according to the same source.

So, almost a doubling.  That’s a positive result in a year, no matter what way you look at it.

Source: Eagle AID

Categories: General, Sales

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11 Comments on "Eagle AID: 0.4% EV Market Share On Both Sides Of The Atlantic"

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Reality (n.):

That thing that is somewhere between the prognostications of Navigant Research and Eagle AID, but quite far from either.

ICE drivers should be the first to cheer for a higher EV percentage – the more EVs on the road, the cheaper gas they get at the pump.

Haven’t seen any gas prices go down

Actually, you have seen it; you just don’t realize it because the data are so noisy. It’s like trying to spot a couple degrees change in global average temperature when there’s a 10 deg C swing in any given location every day (and 50 deg C over the course of the year), half the world is in winter while the other half is in summer, elevations and latitudes differ, etc. An economist would say that demand for gasoline has historically shown a short range price elasticity in the vicinity of -0.05. In English, that means a one percent drop in demand causes an immediate short term price drop of about 20 percent, followed by longer term adjustments that bring the market to a new equilibrium price, which may be higher, lower, or the same as before. The real significance of the conventional oil production plateau (“peak oil”) is that maintaining high production rates raises extraction costs (farther offshore, deeper water, farther into the Arctic, new drilling methods, … ). The short range price elasticity becomes simply the price elasticity. Reducing demand 0.4 percent drops gas prices about 8 percent. At $3.50 per gallon and 140 billion gallons per year, that’s… Read more »

In US:

Total cars and light trucks: about 1.39 m
Total plug-ins: about 8,605
Plug-in Share: 0.62%
BEVs only: about 3,887
BEV Share: 0.28%

Total cars and light trucks: about 1.6 m
Total plug-ins: about 12,053
Plug-in Share: 0.75%
BEVs only: about 5,220
BEV Share: 0.33%

For the joy of it – and to remember what is possible now (with strong support):
Norway, last months, typically between 12% and 20%.

All time record (exceptional conditions):
The Netherlands, Dec 2013, 23.8%.
Within those sales (9,309 in total) is also to be found the all-time worldwide record for any single plug-in model sales in a month in any country:
Mitsubishi Outlander PHEV: 4.957 units.

Alok, you posted what I was going to post, but better! Plug in cars are just over 0.7% of the market in the US, and hybrids are just over 3.3% of the market so combined over 4% of the market are cars specifically designed to reduce, or eliminate, gasoline use.
And insideevs has made it really easy to see just how quickly the sales of these cars have been rising.
12,000 plug in cars sold in a single month! That is very cool, indeed.

Yeah, and Eagle AID said cell phones and flat screen TVs wouldn’t succeed either.

I’ve been tracking market share in the US for some time. It was at 0.75% in May. Highest was 0.80% in Oct 2013. The trend is definitely upward.

If you want to see charts, go to kdawg.com and the marketshare tab.

+1 to all comments. Kdawg has often posted a consumption chart for devices ranging from the washing machine, range, cell phone etc. It amazes me to no end that no analyst post a predicted consumption graph opposed to it’s high or it’s low as Assaf points out. I mean the most effective consumption curve IMO would be comparing to the hybrid (HEV). It is recent, it’s an auto, and it started with unknown battery technology. Today, every one considers the hybrid technology a success. And even though the EV consumption curve is 3X in front of the hybrid, and the numbers have increased for 42 consecutive months, you get reports like this. I could accept articles saying that they will not be the future(which I strongly disagree), but to not acknowledge where they are at this point in time on their consumption curve is just lame.

I find it astonishing that this article doesn’t note that Eagle AID’s numbers are simply wrong, as InsideEV’s own monthly sales charts show. As previous responses note, annual U.S. plug-in EV sales are currently about 0.7% of total sales, and if they are counting only BEV sales (“pure EV”), then the 0.4% they claim is too high.