Dubuc Looks To “Alternative” Fundraising To Bring Electric Supercar To Market By 2017
Dubuc Motors of Quebec plans to release its fully-electric supercar within the next year. In order to make this happen, the new Canadian auto company hopes to raise $25 million through crowdfunding.
The car will be capable of 0-60 mph in 3 seconds, with a 300-mile range.
Similar to Tesla’s vehicles, the Tomahawk will have a high price tag. It will cost $100,000 and will be marketed as the world’s first super car with 2 seats in front and 2 seats in back.
Mike Kakogiannakis, Dubuc co-founder, believes the car will not compete with Tesla, but rather complement Tesla’s line up. It is meant to attract a different audience.
He explains that, “Although Tesla’s current line of cars deliver breathtaking accelerations, our target market is addressed to those looking for that supercar look and feel. The demand for such a car is currently not being met.” The Tomahawk “was engineered to also address a problem automakers keep ignoring . . . the big and tall can now fit in a sports car comfortably, opening a market for professional athletes.”
Some are uncertain that the Tomahawk will find a place in the current market. Established automakers like Porsche have successfully made hybrid supercars that appeal to sports car aficionados.
Brett David, CEO of Prestige Imports shares:
“The biggest supercar manufacturers are switching to hybrid. It is a perfect mix. I think a fully electric car may be a little foolish at the time. I think we will see more electric cars because it appeases more people, but I do not think consumer confidence will allow for full electric [supercars] right now. In five to 10 years, there could be a market for it.”
It will be interesting to see if Dubuc can generate enough funds to make the project a reality, especially since a fully-electric supercar may not be what buyers need or want in the current market.