Detroit Electric Teases Upcoming Limited Edition Electric Sports Car; Production Set for August in Michigan with Headquarters in Detroit

MAR 19 2013 BY ERIC LOVEDAY 9

If you’re not pushing 100 years of age, then chances are that the name “Detroit Electric” doesn’t ring a bell.

Image of Detroit's Historic Fisher Building Where Detroit Electric has its Headquarters

Image of Detroit’s Historic Fisher Building.  Detroit Electric Has its Headquarters Here.

After a 70-year hiatus, Detroit Electric returns to the Motor City (aka Detroit) with proper levels of pomp and circumstance.

“Heralding the rebirth of the original electric car brand, Detroit Electric has announced the establishment of its corporate headquarters on the 18th floor of the iconic Fisher Building, located in downtown Detroit, with Don Graunstadt, CEO, North America Operations at Detroit Electric, signing a long-term lease.”

Detroit Electric’s bullets these statements in its press blast, which sum up the automaker’s near-future plans rather well:

  • Electric vehicle company revitalizes iconic Detroit Electric brand
  • New company headquarters in Detroit’s iconic Fisher Building with production in Michigan, USA
  • Plans to create 180 local jobs by the end of 2013
  • Limited-edition two-seat 100% electric sports car to be launched next month
  • Diverse family of high-performance electric vehicles to follow
  • New sports car showcases Detroit Electric’s class-leading electric vehicle powertrain technologies

The first vehicle to come from Detroit Electric will be a limited edition electric sports car.  It will be formally unveiled at the Shanghai Motor Show on April 20, but a sneak peek is scheduled for early next month in Detroit, Michigan.  Here’s what Detroit Electric says of this upcoming vehicle:

“Certain to quicken pulses thanks to its bold styling, outstanding performance, exhilarating handling characteristics and impressive range.”

Then there’s this bit of intriguing info released by Detroit Electric:

“The Shanghai Motor Show will also provide the platform for Detroit Electric to share an exciting announcement about a major partnership with a global carmaker.”

Production of the limited edition vehicle teased above is expected to begin in August 2013 at a Michigan site that has yet to be identified.  This production facility is claimed to have an annual capacity of 2,500 units.

Following this limited edition sports car, Detroit Electric says “two other high-performance models that will enter production by end of 2014.”

All of this seems like a bit too optimistic for a start-up automaker, but given its incredibly tight launch schedules, we’ll find out soon whether or not Detroit Electric is the real deal.

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9 Comments on "Detroit Electric Teases Upcoming Limited Edition Electric Sports Car; Production Set for August in Michigan with Headquarters in Detroit"

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scottf200
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scottf200

Wait this sounds likes Tesla. So they are doing the same plan?
Quote:
Limited-edition two-seat 100% electric sports car to be launched next month
Diverse family of high-performance electric vehicles to follow

Cavaron
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Cavaron

Who’s that global carmaker? BYD (place of the announcemend would support that)? Tesla itself? Or maybe the other way – a luxury brand like the Lotus was for Tesla Roadster. Maybe Lamborghini?

Bonaire
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Bonaire

Why does it always have to be “high performance”? Why not make it an affordable commuter car with good features? Seems like Fisker all over again.

Herm
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Herm

No one will pay $100k for an electric econobox, they want to make a profit.. darn capitalist entrepreneurs!

Levi
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Levi

Sounds like someone has been Hard at work 4 the last few yrs & now they are unveiling their secret works…..I wouldn’t be surprised if it is an exotic boutique car maker like Ferrari or Lambo who have stolen Tesla technicians & looking to do a spinn-off Tesla technology.
Because some of these million dollar exotics have lost there niche since Tesla’s Roadster & Model s came along….example… Why would someone pay 5-10 times more than Tesla’s vehicles when those exotics can’t compete in any category.

James
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James

I hate to break it to you guys – but the car in the photo is a Lotus Elise.

Google Image the stock Elise ( indent on roof ), and notice front fenders
and scale of car. Another tip is the rearview side mirrors, same as on
the Tesla Roadster and Lotus Elise ( of which the Roadster was semi-
loosely based ).

So the company would be LOTUS! – And here’s what throws me —-
Didn’t Tesla say they were no longer producing the Roadster because
Lotus was discontinuing the Elise in it’s present form? So………………
Why are we looking at a shadowy frontal picture of a tweaked Elise
with a different hood?!!!

Hmmmmm…..

James
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James
James
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James

On that page – scroll down to the 3rd car ( black ).

Bingo.

James
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James

Mr. Lutz was spokesperson and advisor for Lotus for about
nine months, I wonder if that was one of the Detroit connections….

And, last I heard, Lotus wasn’t doing very well financially……