Detroit Electric Still Alive, Will Announce Future EV Plans AT LCV 2017

AUG 30 2017 BY MARK KANE 12

Detroit Electric has announced that it will be present at the Cenex’s Low Carbon Vehicles (LCV) 2017 event on September 6th and 7th at Millbrook in Bedfordshire to reveal future model development plans.

The first two thoughts that come to mind from this news:

A) Oh, is Detroit Electric is not defunct (at least outside of China)?
B) The what show are they doing a reveal at?  Could they find anything more obscure on the Fall autoshow season?  (LCV 2016 had a record 3,137 B2B visitors attend)

Detroit Electric SP:01

The long-touted SP:01 model has so far failed to repeat the Tesla Roadster’s success and we are not even sure what the status is (still headed to volume production?  And if so, when?).

The SP:01 was first set to enter production in August of 2013 (in the Detroit/Wayne County area in Michigan), while a “a new family of all-electric production cars…will enter production by the end of 2014″.  

However, Detroit Electric encourages that it is not only still alive, but is hiring 200 people on a wave of $1.8 billion deal* with Chinese investors.

A new press release again hints at the launch of a range of pure electric passenger vehicles in the coming years.

“The brand will share its plans to launch a range of pure electric passenger vehicles in the coming years, a strategy that has been enabled following a recent injection of US$1.8 billion in capital from a joint venture agreement. To help fulfil this strategy, Detroit Electric is in the midst of a major recruitment drive, with between 150 and 200 posts to fill by next spring.”

“To deliver the rest of this business plan, the company will invest significantly to expand its engineering and manufacturing centre in Leamington Spa, Warwickshire, to create a state-of-the art R&D facility, alongside its engineering hub in China.”

Chief Technical Officer and Company Director Richie Frost, explains:

“Having secured the solid financial foundation to embark on our business plan, we’re now building up our team to enable us to deliver our ambitious vehicle engineering programmes.

“This represents an opportunity to be a major part of an incredibly exciting, fast-moving company, as we begin the most exciting EV development projects in the UK. I think that differentiates us from other employers,” concludes Frost. “We’re looking forward to having a chance to meet some of UK’s most talented engineers in this field expected at Cenex and to share these exciting future plans with them.”

Translation of ‘what is up today’ with Detroit Electric:  Seriously, who knows.  Will we know after September 6th/7th?   Probably not.

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12 Comments on "Detroit Electric Still Alive, Will Announce Future EV Plans AT LCV 2017"

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F150 Brian

Two thoughts:

1) Another electric car company – OK great, competition and mindshare are good things.

2) Another f@#$ing car. Where are all of the useful vehicles with electric drivetrains?


LCV is the largest Low Carbon Vehicle show in the UK and one of the largest in Europe. The announcement is less about telling the press what they are doing and more about telling the thousands of prospective employees coming through the doors what their plans are and remind everyone that they are hiring.


The Chinese to the rescue again! They are gonna OWN electric transport.

Bill Howland

Too bad we can’t get an electric Lotus here anymore, in the States.


Which startup EV maker (outside China) will be the next to break out of the “We have a nice concept car, now if we can only find some deep pocket investors to fund production!” category?

Tesla has succeeded to the point that it’s past the startup stage. Karma is selling cars, altho its long-term success appears to be as far from certain as Tesla’s was in its early production years.

I’m guessing the next will be Rivian. I don’t see that the misnamed Detroit Electric (England is a long way from Detroit!) has any better chance at that than Lucid or Faraday Future.


I think the EV biz has become filled with scammers & dreamers.

Actually, it always has been. Not good for the industry’s reputation.


To be fair, the overwhelming majority of startup businesses fail. What is the fraction, about 90%?

I don’t know that the EV startup business is any worse than average. At least it isn’t nearly as filled with scams as the high-tech battery business!


“(LCV 2016 had a record 3,137 B2B visitors attend)”

What does “B2B” mean?


Business to Business

Don Zenga

A 4 door 4 seater sedan like Karma Revero probably could not sell much and there is no news of it. Where is the chance for a 2 door 2 seater coupe like this.


What’s interesting is on their website they list an option for a single speed automatic transmission and a 6 speed manual. I haven’t seen any other EV’s with multiple gear ratio transmissions.


What is refreshing is that this company is working in silence. “When we have something interesting, you’ll hear from us”. Very much the opposite of Faraday Future.

Whether that will give them more chances of success, remains to be seen. I hope they can pull it off.