Dealer: Nissan LEAF Is “Ideal Commuting Vehicle” – Is This How You’d Advertise The LEAF?

JUL 25 2014 BY ERIC LOVEDAY 38

Can't Beat That - Unfortunately This Lease Deal Expired Several Months Ago

Can’t Beat That – Unfortunately This Lease Deal Expired Several Months Ago

Nissan LEAFs

Nissan LEAFs

In our inbox one day was this “press release” from a Nissan dealership.  The reason we decided to share it is because there’s often lots of discussion as to whether or not dealers are interested/motivated to sell plug-in vehicles.

Some discussions even question whether or not dealers know how/the right way to sell plug-in vehicles.

So, peruse this “press release” then let us know in Comments if this is how you’d pitch the Nissan LEAF.  If not in this way, then put on your dealership hat and tell us how you’d do it differently.

Consumers finding Nissan Leaf to be ideal commuting vehicle

If someone asked you what the most popular electric car in the world was, what would you say? There are a few that would probably go through your mind, but with so many companies offering an electric option now, you might not know which one was most popular. Well, it turns out that on a worldwide scale, the Nissan Leaf is actually the most desired of the bunch.

While the Leaf may be the most popular on the largest scale, it doesn’t do too bad in America either. In Seattle, Wash., one local dealership continues to see increasing interest in the Leaf. Nissan of Auburn has stocked the Leaf from the beginning, and the professionals at the dealership will tell you that many customers have found the Leaf to be an ideal vehicle for a Seattle lifestyle. There are even more charging stations popping up in the area, which makes it even easier to travel longer distances with the Leaf.

With a full charge, drivers can expect to get approximately 84 miles out of their Leaf. This is what gives it the 126 MPGe city driving efficiency figure. The results may vary depending on driving conditions, but in general, the 84 miles is about what can be expected. And because of that, the vehicle is generally accepted as an ideal commuting vehicle for the area. And if a charging station is an option during the commute, the Leaf can travel much further.

In addition to its obvious efficiency, the Leaf also offers spacious seating for five, which is something consumers might not expect out of an electric vehicle.

For more information on the Leaf, or to inquire about owning one, consumers are encouraged to contact the professionals at Nissan of Auburn by calling 877-500-6185. The dealership can also be reached online at www.nissanofauburn.com.

Categories: Nissan

Tags:

Leave a Reply

38 Comments on "Dealer: Nissan LEAF Is “Ideal Commuting Vehicle” – Is This How You’d Advertise The LEAF?"

newest oldest most voted
MikeM

“While the Leaf may be the most popular on the largest scale, it doesn’t do too bad in America either”

Advertising/promotion 101 :- Don’t be half-hearted/self-deprecating.

And for goodness sake, say SOMETHING about how cheap it is to run!

+1

TomArt

Yeah, I’m not sure what to make of that release – it’s the best-selling EV in the US and globally – since when is a dealership not interested in touting that one of the vehicle models they sell is the #1 best-seller?!?

If you want to move inventory, you don’t sound so lame and apologetic…sounds like someone was forced to write it and didn’t want to or didn’t believe it.

Lad

That’s exactly what the Leaf is, a short range commuter. At a single charge range of about 150-200 miles at highway speeds and with the fast charging feature, it becomes a family car.

TomArt

Agreed.

Brian

I disagree. The Leaf serves my family of 4 very well, thank you. We use it to take the kids to preschool, play dates, swimming lessons and other activities all the time. We use it to run errands like grocery shopping. We use it to take us to Church on Sunday and friends’ houses.

We only ever use the gasser if we are heading out of town.

Don’t confuse “Family Car” with “Road Trip Car”.

io

Absolutely. Same here, kids go everywhere with it. Even our last camping trip was done in the Leaf actually, with one QC+shopping stop 🙂

no comment

i tend to agree that it is a commuter car. the thing about commuting is that you can drive to work, and during the day the car generally sits, so it can be recharged such that at the end of the day you are set for your return trip.

maybe you live in a small town and/or are willing to plan your life around the capabilities of your Leaf, as many EV enthusiasts have described. but in a metropolitan area, you can easily run up over 100 miles running errands, such as driving to shopping malls. in this context, you typically don’t have a lot of time for recharge as you would in a commuter context.

i’m not saying that you can’t plan your life around your car, but Nissan is a mass market seller, so they have to identify a market segment that is best suited to their car, and the market segment that they have identified is the commuter.

BraveLilToaster

“you can easily run up over 100 miles running errands, such as driving to shopping malls.”

Yes. Shopping malls.

Where we charge.

Last weekend we took our kids to see some of their old friends, had lunch at the mall nearby, and then went trekking off for some sightseeing (waterfalls!) and accidentally ran into one of my wife’s friends (well, on Facebook) on the way back home.

The only planning we did was where to have lunch (next to a level 2 charger). I suppose we’re also lucky to have a quick charger next to a playground in Squamish (our destination), so that barely feels like any kind of inconvenience, except when it comes time to extract the kids from the playground.

That day, we charged at least another 24kwh, and we certainly didn’t go out of our way to do so.

no comment

you are a “true believer” and would be willing to plan your trips to shopping malls so that you spend enough time there to get a recharge. i’m just stating that most people aren’t going to be willing to do that; they are going to hit their destination, take care of what they need to do as quickly as they can, and then move on to the next destination.

Mart

Most people just drive a honking big SUV and complain about how much it costs to fill the tank after all those unplanned trips.

I’d say it’s a “commuter-plus”. Given the infrastructure and a willingness to plan ahead and accommodate charging into your trip, it can do quite a bit more than just commute. To wit, Steve Coram’s 121-mile drive over the remote, 5500-foot North Cascades mountain pass, on a single charge (hitting a deer notwithstanding).

But if you expect to get something for nothing (i.e., for an affordable BEV to land on your head out of nowhere, and match every single thing an ICE can do without you having to change your habits even a little bit) – then yeah, it’s only a commuter.

IOW, Nissan of Auburn here is pitching the Leaf to the low-information, EV-skeptical, probably conservative customer (hence no mention of environment or not using oil; also, Auburn is the most conservative town in King County).

Which is a sign of the Leaf’s success, I guess.

TomArt

Audience consideration is important – you might have a point here – it could be understated for a reason…but I’m not sold on that one…

Mart

If you’re pitching to the conservative customer, you note how much money driving the Leaf saves, and note that it uses American electricity rather than foreign oil. Push that the car is made in the USA. Give EPA range estimate “per charge”, and note the availability of publicly available fast chargers being installed. Tell people their wife will never have to stop at a gas station again, but can safely charge at home.

TomArt

Exactly.

no comment

one of the problems with the “foreign oil” story is that US production meets most domestic needs. of course, a lot of that is due to fracking which presents its own set of problems but given the current political environment, good luck in dealing with the problems…

BraveLilToaster

You mean Canada does.

no comment

what i mean is that there is fracking in the U.S. there are plenty of areas in this country that are now experiencing earth tremors (that some attribute to fracking) to attest to the practice in this country. another problem with fracking, btw, is that the waste water from fracking can pollute groundwater and the environment.

Mart

Yes, we meet “most” –i.e. the majority of our domestic petroleum needs. Imported oil is down from 2/3 (2005 or so) to 1/3 (2013 est.) of our total use. but we can still eliminate that 1/3, can’t we?

Steve S.

The trick in certain markets is to avoid discussion of oil as an environmental issue, and instead focus on an EV’s ability to use Ammurican-made energy and “eliminate dependence on ‘people who want to kill us, take away our freedoms, and destroy our way of life'”.

TomArt

I thought those were Democrats? 😉

Nick

The Republicans will fight tirelessly for your freedom*!

* Offer applies only to fetuses and guns.

😀

no comment

the problem is that only EV enthusiasts are going to be willing to do planning. most people want to just get where they want to get; they don’t want to have to worry about figuring out how their car is going to get them there. so, basically your conclusion is correct: to most people the Leaf is a commuter.

Francisco

How is this different from a gas burner? You still have to plan, accommodate the car’s fuel needs. The only difference is how long between fillups.

no comment

the range that you get from a tankful of gasoline, the ready availability of gas stations, and the short time that it takes to refill a gas tank are the reasons why you don’t have to invest effort in planning when driving an ICE vehicle.

RE: The LEAF, “the vehicle is generally accepted as an ideal commuting vehicle for the area. And if a charging station is an option during the commute, the Leaf can travel much further.”

I’d agree, you only need to look to Steve Marsh who commutes over a 100 miles a day by charging at work. He has over 115,000 miles on his LEAF and has saved over $10,000 in gas. He plans to keep driving past 200,000!
http://insideevs.com/video-watch-as-nissan-leaf-owner-turns-100000-gas-free-miles/

Commuting in a PEV when roads are most congested makes a lot of sense. Traffic tends to not flow effiently as speeds vary widely. A PEV is able to not waste energy every time it slows, instead it regenerates energy and stores it in the battery. No hot engine to warp the roadways. A PEV like the LEAF doesn’t add to bad air quality along the congested roadways. In a PEV there is no rumble of an idling engine, just a quiet background to listen to your favorite (music) channel.

TomArt

Absolutely.

TomArt

I appreciate my hybrid for the same reasons.

Aaron

You can tell this isn’t from Nissan directly. They don’t use all caps for LEAF. It’s an acronym, you know.

$75/month? I guess if you put down $5K on a car, anything is possible.

Yup!

In retrospect (having just signed our 2nd lease, both of which were high-down low-monthly deals):

If you think you’re likely to extend your lease beyond the official duration, go for this option.

If you think you’re more likely to cut it short, go for the zero-down option.

Keep in mind, that the dealerships will start harassing you to end your lease early and get a new one, starting some 4-6 months ahead of official expiry.

Nate

Careful. The problem with putting any money down on a lease is if in the unfortunate event the car is totaled or stolen, the insurance company will provide a payout to the leasing company, but you will have lost your down payment. I’m not against leasing, but I won’t do it with a capitalized cost reduction or security deposit, and I won’t do it unless I compare where I stand buying out the residual vs. where I stand at the same point on a purchase.

While the dealer is correct in the LEAF is a great commuter; they do a poor job on setting range expectations on a single charge. “With a full charge, drivers can expect to get approximately 84 miles out of their Leaf.” “in general, the 84 miles is about what can be expected.” “The results may vary depending on driving conditions” The reads like EXPECT 84 MILES, EXPECT 84 MILES, it may vary depending. (no mention of how can vary) The problem is setting expectations that 84 miles is normal, vs. being under ideal driving conditions. Also stating 84 miles vs. 75 or 80 miles implies a degree of precision in the expected range (which is not the case). Stating the LEAF is an awesome commuting vehicle on trips of 65 miles or less would set expectations that can be achieved year round, year after year. A 65 mile trip distance allows for extreme conditions, be it cold winter, or tropical rain. With 90% of commuters traveling under 30 miles, 65 mile expectation meets most needs, with a LEAF buyer having “confidence” there will be extra range under better driving conditions. Adding that “charging station is an option during the commute,… Read more »
Stimpacker
Fully agree with Brian above and disagree with Assaf. It’s not a commuter-plus. It’s only good for commuting within a 65 mile radius/round-trip. Folks should stop saying it’s 84 miles. Here’s why: 1) Even Nissan tells you NOT to regularly charge to 100%. Standard charge is to 80%. 2) You will still commute in winter, right? 3) Your commute will likely be on the freeway if you’re going 30+ miles. Commute means going to work, so you’re not going to drive like a crippled idiot trying to set range records. Folks should stop saying it’s a commuter-plus. Here’s why: 1) Again, if you’re not a crazy range record setter, but instead, if you have wife and kids, would you plug in a L2 EVSE and wait 1 hour for 22 miles? 2) If you are going for a long trip with your family in the car, would you risk using the free (for new buyers) DC Fast Chargers? You don’t have the range to hit the next one if the first one is unavailable and they often are. They are at dealerships and can be blocked, down or simply even activating can be a pain (see Leaf forum for the… Read more »
Anon

Seems like an honest Ad to me. Which is refreshing to see. Reading between the lines, it does seem as though the DEALER wished the vehicle were more compelling, range-wise.

Perhaps next model year…

Leptoquark

It’s hard to buttonhole the Leaf as one thing, like a commuter vehicle. In our family, it now absorbs about 90% of all of our driving, which is anything in the Washington DC-Baltimore area and suburbs. It goes to the grocery on the weekends, drops off and picks up kids, and commutes to work. The only thing it doesn’t do is the occasional road trip to Pittsburgh. But Philly is ok. I didn’t take it to Richmond, VA, not because there wasn’t enough L2 charging, but because there wasn’t enough DCQC, and we only had a day. So, does that qualify as a “commuter vehicle”?

I’ve heard similar things from other Leaf drivers I know. The Leaf tends to take over everything. Maybe that can be a slogan?

EV

Not if you have style

Chris B

I’m sorry, I dozed off in the middle of reading that “release”. As an ad, it fails miserably as it sort of comes across as a “see, it’s not so bad” kind of comment. People care about money and excitement (almost universally) – tell them the car will save them money and be fun…or better yet “cool”…and they’ll flock. Heck the article references Seattle…home of a huge purveyor of “cool” – Starbucks – what, you thought they sold “coffee”….bwahahahaha.