Daimler Preps Smart For Its Electric-Only Future
Smart soon will sell only the all-electric fortwo and forfour, which already happened in some markets, but the transition will not necessarily be smooth.
It’s estimated that since introducing the fortwo in 1998, smart generated €4 billion ($4.6 billion) in losses for Daimler and the annual losses are at around €200 million.
Part of the losses probably are offset by the improvement in average emissions of Mercedes-Benz cars, as smart is part of the Mercedes-Benz Cars division, however it was tough business.
After eight years, Annette Winkler – head of the smart product area at Daimler AG – steps down in September 2018. There are big changes in management and products, as not only the future will be all-electric by 2020, but also the Hambach plant in France will be utilized to produce Mercedes electric cars.
Dealers in states or countries and cities where all-electric cars do not find enough customers to support the business will become service only shops or close entirely.