Daimler CEO Discusses New “Swarm Organization Method” For Electric Mobility

JUL 29 2016 BY ERIC LOVEDAY 10

Daimler electric and plug-in hybrid cars. Road to the future: Intelligent drive train solutions for all vehicle classes

Daimler electric and plug-in hybrid cars. Road to the future: Intelligent drive train solutions for all vehicle classes

Mercedes-Benz F015 - Luxury in Motion

Mercedes-Benz F015 – Luxury in Motion

In an interview with Germany’s Wirtschaftswoche, Daimler CEO Dr. Dieter Zetsche explained that the automotive group will implement “swarm organization management techniques” to “enable more rapid development in emerging critical areas” including e-mobility, according to a report by Green Car Congress.

Green Car Congress explains the “swarm organization method” by saying that it “supplements the hierarchical-management pyramid with cross-functional and interdisciplinary groups and eventually replaces them.”

We aren’t business majors, so we can’t say for sure how  the “swarm organization method” works, but we do know from the word of Zetsche that the goal of the method is to accomplish development more quickly, which would indicate that Daimler is hoping to fast-track electric cars. Daimler will achieve this by eliminating some of the decision-making levels in the field of e-mobility.

Daimler’s goal is to electrify the entire Mercedes-Benz lineup, while at the same time readying a couple of long-range battery electric vehicles.

Sources: Handelsblatt, GreenCarCongress

Categories: Daimler, Mercedes

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10 Comments on "Daimler CEO Discusses New “Swarm Organization Method” For Electric Mobility"

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So now that Drive Pilot threw cold water in their faces, instead of asking Tesla for help, they’re going to try something “different”?

Good luck to them!

When you can’t point to tangible achievements, fall back on management buzz words.

“Daimler’s goal is to electrify the entire Mercedes-Benz lineup, while at the same time readying a couple of long-range battery electric vehicles.”

Sorry, but when “electrifying the lineup” means they will ALL be long-range BEVs, then I will believe Daimler is serious.

Toyota said many years ago they would have a hybrid in every model they make, so much for announcements.

Audi is the leading candidate for making announcements that never even come close to coming true.

WTF?

I think that is management speak for “we got caught unprepared and are now trying to pull an all-nighter.”

Seriously. Tesla is stealing market share like crazy. And that is with really expensive cars. With the Model 3, Tesla will start stealing a much larger chunk of their market share. Mid-luxury buyers will definitely want an optioned-out Model 3 with bigger batter, full autonomous, ludicrous mode, Supercharger access, etc.

That is how I would read that.

It’s a pretty old management-consulting buzzword, see:
http://sloanreview.mit.edu/article/the-new-principles-of-a-swarm-business/

…And like the rest of them, it’s content-free and designed to milk companies by management-consulting “experts”.

Swarm approach: saturating the market with press releases while customers swarm to Tesla.

After reading this story I saw this
https://www.youtube.com/watch?v=U-Szj2qIYX8

My impression now is that Mercedes is moved back at least 5 years behind where it is now relative to Tesla. Which is a shame that they are that slow. It is better for everyone if Mercedes BMW etc all move as quick as Tesla did.

When did Daimler-Benz become so pathetic?