Daimler CEO: B-Class ED Comparable To BMW i3, But Mercedes’ “Effort Was Dramatically Smaller”
It’s rare to hear a CEO call out a competing automaker on the grounds of over-investment into development & production of a vehicle, but Daimler’s Dieter Zetsche practically did just that in saying that BMW spent far too much on developing the i3.
Or something to that effect.
When discussing the Mercedes-Benz B-Class Electric Drive in Spain, Daimler CEO Zetsche stated:
“You can reasonably say that nobody today is making a battery-powered vehicle that’s economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they’re investing now.”
Zetsche then compared the B-Class ED to the BMW i3, saying that both vehicles have comparable specs, though the B-Class ED has more range and seating for 5.
However, it was this statement that caught our attention:
“Despite the purpose-built design of BMW’s i3, its range, performance and interior space are very similar to those of the B class, Zetsche said. “But our effort was dramatically smaller.”
That Zetsche’s way of saying that BMW overspent given the end result, while Daimler was conservative with its spending, yet managed to present a finished vehicle with comparable specs to the i3.
Source: Automotive News