Revealed: Tom Moloughney’s Custom Wrapped BMW i3


Wrapped BMW i3

Wrapped BMW i3

The US’ first BMW i3 REx owner, Tom Moloughney, just picked up his customized i3 from Designer Wraps in Millville, New Jersey.ย  Designer Wraps specializes in custom graphics for automobiles, including full wrap jobs as seen here.

This level of wrapping will set you back approximately $2,000 to $3,000 and takes a few days for the job to be completed.ย  For the i3, a wrap job will typically be less involved than on other vehicles due to the i3 having some exposed carbon fiber (door jams and roof), which most owners will choose not to cover.

Here’s the BIG reveal of what’s possibly the first custom-wrapped (3M Gloss Red Metallic) BMW i3 in the US:

BMW i3 Wrapped

BMW i3 Wrapped

BMW i3 Wrapped

BMW i3 Wrapped

BMW i3 Wrapped

BMW i3 Wrapped

Wrapped i3

Wrapped i3

Wrapped BMW i3

Wrapped BMW i3

Wrapped BMW i3

Wrapped BMW i3

ย Before custom wrap:

Tom's BMW i3 Prior To Wrap

Tom’s BMW i3 Prior To Wrap

Tom's BMW i3 Prior to Wrap

Tom’s BMW i3 Prior to Wrap

Custom wrap in progress:

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Custom Wrap In Progress

Category: BMW

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35 responses to "Revealed: Tom Moloughney’s Custom Wrapped BMW i3"
  1. alainl007 says:

    Hi there,

    Waouww, nice!!

    Good road with EV.

  2. taser54 says:

    Nice. I would choose a chrome type wrap to be audacious.

  3. Anon says:

    Very distinctive. Color works well with the black. ๐Ÿ™‚

  4. Tom Moloughney says:

    Thanks guys. After seeing it person I’ll probably change the center of the kidney grills to gloss black. The red is too much in there. ๐Ÿ™‚

    1. Alfred Balitzer says:

      Wow. I am speechless. I did not imagine when I first read that Tom was going to custom wrap his REx that the final product would look so spectacular. The wrap gives his i3 great character. What a “looker.”

    2. Rick Danger says:

      That’s exactly what I was going to say. Other than that, it looks much better!

    3. Brandon says:

      I was just going to say that the grill inserts should be black. Good choice.

    4. pjwood says:


  5. Dan Hue says:

    What strikes me most is how good looking the i3 really is. These closeup pictures convey that same impression I had when I saw it in person at a test drive event.

    NOTE to BMW: don’t hesitate to offer a uniform color, especially for the hood.

    1. organicguy says:

      I would just wrap the hood. Dont know if there is a wrap place here in canada.

      1. Alex says:

        I would wrap the black roof (aluminium silver) so it stays a bit cooler in the summer… then I would wrap the hood to match it, and the painted portion of the rear bumper all shinny black. A clear film on the front bumper would also be good for protecting against stone chips.

  6. ultraturtle says:

    Very clever and appealing the way the wrap does not cover the top part of the front doors, creating a very smooth visual transition to the “notch” of the rear door. The effect would only work with the Laurus or Arrivani greys, so that was a very good pick.

    Very nice.

    1. Aaron says:

      Did you notice that wasn’t how the wrap was originally? The last two pictures show the wrap all the way up the front doors. Later they decided to cut it to match the rear door level.

      Whoever made the decision to modify the wrap that way needs to work for BMW as a designer. That was a great decision.

      That being said, I would be tenuous wrapping a car that I don’t know if I have to pay extra $$$$ for sales tax… has that been resolved yet?

  7. Spec9 says:

    Looks better than the two tone standard paint job.

  8. miimura says:

    The rear 3/4 view is not shown. It looks like the rear bumper is not wrapped and the whole hatch and spoiler is still black. I think it would look better with the rear bumper and spoiler also wrapped.

  9. kdawg says:

    Yep, much better as a single tone. Red is not my color, but I still like the single red color vs. the two-tone.

  10. Andrei says:


  11. kdawg says:

    Is there a ridge around the tail-lights, where they had to cutout?

    1. The taillights are on the glass hatch which is blacked out on all i3s. All I did on the rear was black out the small lower portion below the hatch so the entire rear was black.

  12. DocDragon says:

    Whoa!!! That looks sooo much better! Hard to believe that BMW couldn’t come up with such color combo on their own. *hint*

    I agree with some of the comments here that wrapping the grill may be a wee too much. ๐Ÿ˜‰

    Question about the wrap: Do you know what the longevity of it is? Does it start to flake when it ages? How resistant is it to washing, polishing, sun exposure, etc.?

    Thanks for posting!

    1. Aaron says:

      3M wraps are UV protected and won’t peel for over 10 years in the direct sun.

  13. Alex says:

    Looks nice, Tom, good color / design choice, enjoy it.
    I guess not an option to return the car and get a BEV, too much work went into it already ๐Ÿ™‚

    1. Tom Moloughney says:

      Don’t tell them. You’re going to take away my leverage!

  14. bitguru says:

    How much does something like this cost? I might be interested in something similar.

    1. Tom Moloughney says:

      That’s going to vary from shop to shop. I think most quality shops would charge between $2000 and $3000 for a full body wrap like this.

  15. Calitran Dresdener says:

    Well done. Very nice choice of red. No too bright, not too deep. Not sure I’d want to spend 3k for the pleasure, but perhaps if I owned it and the wrap really protected the paint from weather and chipping it might be worth it. You get your custom look and it’s reversible.

    Saw my first one yesterday in Alexandria, VA. A dark silver that was nice but not as striking as this red custom. The car’s lines look rather nice in it own way when seen in person as it were, and certainly better than most pictures can convey.

    Good luck with it.

  16. Rusty says:

    Tom does your i3 have the “hold state of charge” feature in settings? All European cars have this and my dealer doesn’t know.

    1. Tom Moloughney says:

      No. That’s not available on US cars (until we hack it!). It’s frightening that the dealer doesn’t know this…

  17. Dr. Kenneth Noisewater says:

    Now if only BMW actually sold monochrome i3s…

  18. Rusty says:

    Thanks Tom. It’s a big deal to me so if there is anything I can do to help facilitate the hack let me know. I work at the 1871 Technology facility at Chicago,s Merchandise Mart. Founded in part by google. I have access to a large pool of tech guys. Would love to see a fix to this quickly.

  19. Rusty says: This CA company specializes in auto software programming in BMW’s

  20. mhpr262 says:

    I think the car looks best half wrapped – like in the last three pics.

  21. Chris says:

    Nice wrap. Now PLEEEEASE do some testing of the ability of the REX to maintain speed on flat freeways and hillclimbing.

  22. Wrapped says:

    I think it looks nice with the wrap. I like the way it is turning out. I also like a grey matte wrap too, it can look really aggressive.