Consider The RAV4 EV Officially Done: Toyota Pulls From Website

JAN 16 2015 BY JAY COLE 33

After 3 Years, The RAV4 EV Sales Listing Has Been Removed The Week From Toyota's Website

After 3 Years, The RAV4 EV Sales Listing Has Been Removed The Week From Toyota’s Website

It has been no secret that the RAV4 EV was a limited run vehicle focused on netting Toyota CARB compliant ZEV credits ahead of the company’s introduction of the fuel cell Mirai (which racks up three times the credits per car) later this summer in the US.

Toyota RAV4 EV Was Priced At $49,999...Although Few Were Sold Near That MSRP

Toyota RAV4 EV Was Priced At $49,800. Although Few Were Sold Near That MSRP – Discounts Of More Than $10,000 We Not Uncommon

In total about 2,600 all electric RAV4 EVs were made, and if you have been following the sales of plug-in vehicles in America (sales scorecard here), you know that there is precious few of the 103 mile EV remaining to be sold.

In fact, 2,472 have been sold through December 2014.  And given that 70-80 or so of the total produced likely won’t ever make their way into the public’s hands, that leaves perhaps 60 copies at most left to be moved – we could only find about 20 in inventory ourselves.

However, officially signalling the end of the RAV4 EV is Toyota’s removing it from their website and other sales literature.

Today, while you can no longer find the RAV4 EV for sale at, you can still find a little historical write-up of the SEV in its place.

Toyota also takes the time to promote the Prius PHV and of course the Mirai, while noting that they are still working the “next generation of battery technology”.  Unfortunately there is no mention of any next generation of electric vehicle those batteries would be going into.

Toyota Has Put Up A Little Memorial On The RAV4 EV, While Promoting What It Does Still Sell

Toyota Has Put Up A Little Memorial On The RAV4 EV, While Promoting What It Does Still Sell

We suspect at some point Toyota will soon be pressured (or forced via CARB) to once again release a pure electric vehicle.

Hat tip to Doug A!

Categories: Toyota

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33 Comments on "Consider The RAV4 EV Officially Done: Toyota Pulls From Website"

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Funny how they talk about their engineers always innovating on batteries, when the RAV4 EV used Tesla battery packs and drivetrain.


It was always clear to the EV Crowd, that BEVs were not held in high regard in Toyota’s cold corporate heart. It COULD have been the FIRST Tesla SC compatible non-Tesla Brand EV in the world– but DCFC would have made it too popular.

Oh well. At least Tesla got some money for drivetrains and experience in dealing with passive-agressive engineering culture from another company…

See Through

It is already clear than BEV is not held in high regard in cold hearted Daimler management team. They are using Tesla’s batteries as a stop gap measure. They will also pull the plug on Mercedes B ED. Lots of customer complaints.
These big companies don’t want to tarnish their brand image.


I guess you missed MB’s F015 BEV at CES.


Rockefeller wouldn’t say better. Lol.


If it came with a 200+ mile range and was NOT a compliance car, I’d buy it in a heartbeat!


I have one, the 120 to 140 mile range is pretty awesome. More would be better of course. The part where they fell on their face is by not having a quick charge port. Nobody but early adopters with a second long range car bought this ev. Amazing car other than than having to wait 5 hours to charge the car. Toyota seems to have a bunch of backward thinking losers on their engineering team. Toyota, get your head out of your ass.


Good riddance to all the compliance cars. It’s time for automakers to take the electrification of the automobile seriously.


Honestly, I only wish it were “good riddance to all compliance cars”. Yup, the technology is there, but the new Governorships and federal politics of 2017/18, and its impact on electric vehicle mandates and CAFE, have yet to play out, all against gas prices more are beginning to believe will last. At $100/kwh, an optimistic target, the 50kwh BEVs would still need ~$7k+ drivetrains. That may keep ‘um pulling the “compliance” levers, for a while.

Toyota has one of the best product portfolios, for the extended paradigm of “mpg”. I think there will be a lot more open battles, that right now it looks like only Tesla is fighting. OEM, on OEM. Public, on Utility. Koch/Shell/WSJ on solar, or on any auto OEM who dares sacrifice precious ROE, for R&D.


If not for compliance cars (and the system they have to comply with), there might be almost no EVs out there. So it doesn’t seem good to bad-mouth them.

But the compliance system needs to be adjusted . . . compliance cars bought in California should not satisfy the compliance requirements in other ZEV-mandate states. Spread the love of good EV choices to all the ZEV-mandate states!


I wonder if California dropped any hydrogen car credits, if Toyota would still pursue their fuel cell car in the US. If they truly believe that is the future, they would. But would be fun to call their bluff.


Hypothetically, they might. Toyota isn’t getting the H2 support in the northeast that it enjoys in CA, yet they are still planning on introducing stations. I take that to me they are paying for them, away from public funding. I know there’s one northwest of Boston.

The incentive to sell FCEV, as far as I can tell in New England, is no larger than the $2,500 rebate given PHEV/BEV. This could change. GM has an employee on my state’s sub-commission, but I think they’ve turned the corner and are taking on FCEV, rather than stoke it. That’s the play I think we should look for more confirmation for, through their behavior. Reuss was pretty direct in his Auto-line interview, about GM’s fuel stack fading into more of a stationary storage option.


I thought France’s Air Liquide was going to build 12 stations for Toyota in the Northeast.


With over 100K plug-in cars sold in the US this year, and likely fast growth, I don’t consider a few hundred cars promised for the north east a comimitment, its more like a PAC trying to get more votes in congress to give toyota more money for fuel cells. Don’t let the press releases fool you, toyota is only going to demo fuel cells in the north east for lobbying for a $8000/yr credit that expired last year, or some other heavy funding. Kill the zev credit bonus in california (drop it to 3 max per vehicle) and the effort to confuse dies. As it is, even with $220M for hydrogen stations in california, and 9zev credits, I would be shocked if toyota ships more than 6000 fcv to north america by the end of 2018.

I don’t think it’s clear exactly why Toyota and Honda and Hyundai are promoting fuel cell vehicles, but clearly it’s not merely because of the relative handful of California carb credits they’ll earn. My guess is this is part of a strategy to do what the auto makers did back in 2000-1, in successfully pressuring the California state legislature to roll back the zero-emission mandates. If I’m right, then what these three auto makers are doing is putting on a show of trying to make and sell “fool cell” cars, and when they inevitably don’t, they can go crying to the politicians and say “See! We -tried- to sell zero-emission cars, but the public refused to buy them! You can’t force us to sell what nobody will buy, so you have to roll back those zero-emission standards… again.” Perhaps there’s also some under-the-table funding going on by Big Oil, which certainly has a lot more ready cash to throw around than do the auto makers, and Big Oil has a clear motive to promote a dead-end, non-viable “alternative fuel” like hydrogen. Given the alliance between auto makers and Big Oil to push for fuel cell cars, as evidenced by the… Read more »
Mike I

Cars dot com shows 9 left, but the Toyota incentives that kept these moving off the lots are gone. The last incentive was about $18,000 lease cap reduction. I don’t know how the dealers are going to move these without any incentive. It seems that Toyota left these dealers holding the bag.

Tony Williams

It just raised the value of all the used RAV4 EV’s out there!

Buy the $51,000 RAV4 EV at full price (while the handful remain) or buy a used one for $35,000 – $40,000).

Thanks Toyota. I fully appreciate the low cost automobile that I’m driving. With a $17k residual, there will be a lot of smiles for leasees when turn in time comes (and they are smart enough to buy out the lease and sell outright instead of turning it in).



At least until there are more electrified SUV/CUV options out there. The KIA Soul make work for some. Model X is high-end (and still not available). Mitsubishi Outlander PHEV will be big (whenever they get it here!).


I’m holding on to mine too, Tony. My residual is $19K since I went for the 12K/yr lease instead of unlimited miles; only have 7K on it after a year. So unless there’s another plug-in SUV on the market in 2017 that can be bought for $19K, I’m keeping my RAV4 EV. Thanks, Toyota!

Lou Grinzo

Interesting graphic — the one with the big red circle indicating the missing RAV4 EV. Know what else is in that completely empty circle? The money my wife and I will spend on ANY Toyota product until they [1] stop making absurd statements about EVs and HFCVs, and [2] actually offer at least one non-compliance EV in the US.

My wife and I have owned several Toyotas over the years (plus one Scion), all of which we liked very much. But there is zero chance that we’ll buy another as long as Toyota is behaving in a way that is so harmful to so many people. There are too many much better options on the market for us to make that compromise.

See Through

Don’t let your emotions get the better of you logical decision making!


What do you know of logic?

Rick Danger

He watched a couple of old Star Treks.


Same here. I will not buy another Toyota unless it is a oure ev that plug in after owning 5 toyotas, 1 nissan Leaf and 1 Honda. I can’t wait til they kill the Prius plug in. Boy do I hate that car. What a scam.

There should be no zero emiisons credits unless a ev, plug in hybrid ev, or fool cell car has a minimum of a 20 kWh batter and fast charging standard. No exceptions. Come on carb.


Screw the climate they say…


Rude. I showed them how to unpackage it in Marin and drove it when the Model S was hard to come by. An amazing vehicle.


The web site can now proudly say “We’ve stopped innovating”


Exactly, or it could also mention we have decided to follow the Baldwin Locomotive Works logic…and fate.


Feels like late 2003 all over again.


Perhaps Toyota is just making space for the plug-in hybrids and pure electrics that they will inevitably announce.

Hyundai raised the white flag, Honda capitulated, and it is just a matter of time before Toyota admits the obvious.


If you ask me, seems they’ve already admitted the obvious in the “memorial” above… gone for now, but will be back later.

Bill Howland

I know the one sold here in Rochester, the owner is very happy with it, and he doesn’t even charge at 40amps. He uses that cheapie clipper creek plastic thingy that goes 20 amps so he doesn’t have any connector burnout problems and the thing just works.

THe 2 best things about the car were, cheapprice if you bought it at the right time, and a large battery, and its an electric SUV…….

Its too bad circumstances have shut down this very capable EV SUV – it was the only thing like it on the market for years and now there is nothing.

Larger families, and bigger folks want a big suv with big batteries. So still, at this late date, there is even less on the market than there used to be.

And VIA VRipped their Presidential SUV (Vaporware-Retired-in-place), by discontinuing it before even making it.

Mike Gerard

Hey…that’s me!

It’s a great car. The two improvements they could have made were fast charging capability and using a heat pump instead of an electric resistance heater.

The car has plenty of range for 99% of our travel…and we use the gas van for that other 1% (or when the ev is being used). Our split right now is 65% of our miles are ev and 35% are gas. We could improve that even more but we have 3 kids and always choose to use the van for any trip that includes all of us.

I’m a little concerned about getting replacement parts in the future but you can find anything on the web and there is a great online rav4ev community so it should all work out.