Connecticut Automotive Retailers Association: “Ending Range Anxiety Is The Real Key” to Increasing EV Sales

APR 1 2014 BY ERIC LOVEDAY 21

GM's Attempt at Trademarking Range Anxiety

GM’s Attempt at Trademarking Range Anxiety

The “range anxiety” term that General Motors tried to trademark continues to rear its ugly head.

More Public Chargers Are Key to Eliminating Range Anxiety

More Public Chargers Are Key to Eliminating Range Anxiety

As the New Haven Register reports:

“The biggest hurdle to selling more electric vehicles to Connecticut consumers is ending anxiety that they have about running out of power and not being anywhere a charging station.”

Jim Fleming, president of the Connecticut Automotive Retailers Association, says that “ending range anxiety is the real key” to increasing electric vehicle sales in Connecticut.

Fleming adds:

“Think of the anxiety that people have when their [ICE] car gets down to a quarter of a tank.”

If “range anxiety” is still holding back EV sales, then there remains much work to be done.  Somehow, we must work harder to convince the general public that EVs will typically meet their daily needs.

How do we do that?

Source: New Haven Register

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21 Comments on "Connecticut Automotive Retailers Association: “Ending Range Anxiety Is The Real Key” to Increasing EV Sales"

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I’m not marketing expert, but word-of-mouth is probably the most effective on an individual basis – a family member, friend or neighbor that has an EV and uses it every day without range anxiety for most, if not all, situations in which they drive it.

As far as reaching the masses effectively…hmmm…good luck.

I think the bigger problem for EVs is the existence of Automotive Retailers Associations.

+3 for that!

And wow, did they really try to trademark this?

Range anxiety is easy (in theory) to solve in two steps:

1. Plentiful charging stations. Japan found that when they installed a lot of CHAdeMO QC stations, people didn’t necessarily use them more, but they did end up driving a lot farther. The practice of installing a QC station here or there needs to stop. Multiple QCs should be installed at a single location and L2 stations should also be installed for backup. Tesla is doing a good job with their SuperCharger network.

2. More range!

Makes sense that General Motors TM’d “Range Anxiety” term. Both Tesla Motors and Nissan have installed range-extending infrastructure that provide DC quick-charging.

Like an ICE vehicle drivers of an EV may find they have less range capacity than they thought. The anxiety occurs with the realization that adding capacity will effect their personal schedule with an unplanned event.

Concerns are reduced if there is infrastructure that adds ‘miles’ quickly, or the vehcile has a reserve capacity of ‘miles’. The need for unplanned stops will be reduced.

An EV has an advantage as it can start each day at full capacity without needing a remote fill-up stop. Range anxiety will only occur if no infrastructure can be found that can top-up capacity in a timely manner!

Tesla solved it.

1. More range, > 200 miles will solve that issue.
2. More charging stations…

Basically what Dave R said….

Well, I don’t know that they’ve _solved_ it, but they have a good formula.

IMO you need charging stations every 25-30 miles minimum basically anywhere you might want to go to eliminate it along with more range.

For lower-range EVs like the LEAF, you really want charging stations every 10 miles. You’d want to keep them this close around major population areas only, of course.

Well, even if DCFC is available everywhere, it still doesn’t make sense for small battery EV. Most people don’t want to stop for 30 mins for every 1 hr of driving.

No, Tesla did not solve it. They solved it for rich people. But the Tesla cars are out of reach for most people.

If they pull off the GigaFactory then maybe they will solve it.

But I don’t think massive batteries are really the answer . . . they are too expensive and not used enough to be worth it.

I think we need to get to 120 miles of range for pure EVs and have lots of public charging stations. For long trips, people can still use gas cars or PHEVs. But the reality is that most people only rarely drive long distances. Planes, trains, PHEVs, gas cars are fine for those rare trips. Pure EVs are great everyday drivers. The current crop of 80 mile range cars are OK but going to 120 miles will provide enough confidence for people.

I think they solved in terms of their approach. Sure, the price is still expensive. But the keys are range, performance, safety and FREE DCFC network.

As far as the large battery goes, it has tons of advantage.

1. More power for performance.
2. More range.
3. LESS need for DCFC which will bring down the cost.
4. Lower cycling rate for battery so it can last longer.

150 miles would put me in a pure EV instead of my plug in hybrid.

I have confidently and fearlessly driven my leaf 38,000 miles in 2 years
Great car but i have RA at times .
Wife refuses to drive it.
We need bigger batteries and longer range !
Faster charging and more of them.
Faster at home as in 10 to 20 kw
Faster at dcfc as in 75 to 100 kw

1) Having RA at times is understandable.
2) Your wife is irrational.
3) Yes, but the batteries don’t need to be much bigger.
4) 10 to 20 KW will be very difficult in most homes due to limits of the main panel and the connection to the grid. 10KW is doable. 20KW is pushing it and will require too many homes to upgrade.
5) Yes, 75 to 100KW DC FC would be good.

2.) Wife is irrational = normal way to behave

I feel compelled to defend wives (and daughters and mothers) generically here. Not all are irrational (at least not about EVs). My ex-wife is perfectly happy driving EV. My mom regularly steals (borrows) my HEV (it’s her favorite long trip car) and very much enjoyed driving EV. No comment on wife rationality in other subject areas. 🙂

I think once the 130 mile and 150 mass marketed EV’s start coming out we will see a tripling of sales with a doubling of EV range. In that there are about a dozen mental road trips in my area that would make me unhappy with a 62 to 80 mile EV. But a 130 to 150 range EV would get rid of half of them.

As for Tesla there are no real worries I have about range in that it basically can handle 75% of the trips I could throw at it. Along with that if they add two to eight more superchargers to these few sections of Virginia and West Virginia I will have nothing to worry about range wise. Also Tesla is talking about releasing a larger battery then the 85 kilowatt. Such as if they had a 350 mile battery then I could skip a lot of Superchargers.

The CHAdeMO’s are big, for Nissan dealers, here in the east. I’d agree the problem is actually range, not range anxiety. 18-24kwh might work, for some, but I’m like too many others who are waiting for more like 40kwh, minimum.

It’s not just a change in technology (better or cheaper batteries or more charging infrastructure), but a cultural / social strata / educational issue as well.

When you talk to mainstream Americans about new cars, most of them never knew electric cars (that were not golf carts), were even an option. Most of them don’t know how effecient electric motors are, or how peppy / fun modern electric drivetrains can be. They don’t know anything about electrics having a lower TCO over ICE vehicles, since maintenance and energy costs are lower for EVs. Most of these folks don’t know what a J1772 or DC Combo Charger, is…

People don’t grnerally buy what they don’t understand, or can’t afford. The internet has helped spread the word about EVs, but cognitive uplifting takes time…

I predict that whenTesla is ready to ship BlueStar / Gen III / Model E– a lot more of these people will have caught up and be ready to embrace electric mobility in vast numbers, when EVs have been shown to have a greater usable range and the upfront cost is more comparable to their more familiar ICE vehicles.

When there are far fewer naysaying articles preaching the gospel of ICE vehicles only with terribly slanted “facts,” it will get better.

It will also improve slowly and steadily as more people see more people driving them to work every day.

Why range anxiety is an issue, with modern cars if you get a flat tire you get stranded “not spare tire” same thing call AAA.

Range Anxiety is a state of mind. Here is the paradox of ESVE deployment: when people see more EVSEs, range anxiety fades. However, EVSE usage does not go up. It’s simply a comfort to know that if an EV driver needs a charge, it will be there. Of course, that doesn’t make a stand alone EVSE business viable so, except for Tesla, we are on a slow road to EV acceptance. At least there is Blink and ChargePoint losing money for the cause.

As I’ve said before there is a minimum acceptable range where RA fades as an issue. I believe it is approximately 200 miles.